【Event Report】The Forefront of Corporate Branding Transformation with AI x SNS Seminar

BOTANICO Inc. held the online seminar "The Forefront of Corporate Branding Transformation with AI x SNS" on Wednesday, June 10, 2026.

This seminar explained the concepts and practical points for enhancing brand value using SNS, amidst a major turning point in corporate information dissemination and brand building due to the spread of AI.

■Event Results

This seminar had 3 registrants out of 6 potential attendees.

The acquisition cost per lead was ¥6,667, and the acquisition cost per attendee was ¥13,333.

It provided practical content in a short period for executives, PR, and marketing managers interested in corporate branding and SNS utilization in the AI era.

■Background of the Event

The spread of AI has brought corporate information dissemination and brand building to a major turning point.

Beyond simply "posting" and "expanding awareness" as before, it is now crucial how companies are evaluated by AI search and SNS, and how they gain user trust.

Especially for small and medium-sized enterprises and individual accounts, building trust and empathy through continuous communication, rather than relying on follower counts or temporary viral spread, is a key element for brand formation and sales.

Against this backdrop, this seminar organized the changes in corporate branding in the AI era and explained strategies for becoming a "preferred brand" using SNS.

■Seminar Content

This seminar focused on AI x SNS utilization necessary for corporate branding from 2026 onwards, covering the following themes:

1. Basic Understanding of the Latest Algorithms for 2026

Based on changes in evaluation structures in SNS and AI search, we organized how corporate accounts should design their information dissemination.

2. Differentiation Strategy to Win "Direct" Recognition in the AI Era

We explained brand design for companies to become "directly sought-after" entities in the AI era, where information tends to become uniform.

3. Account Design Independent of Follower Count

We introduced the importance of account design that accumulates trust, empathy, and expertise, rather than just increasing follower numbers.

4. Posting Strategy Not Reliant Solely on Virality

We explained post design that builds brand assets in the medium to long term, rather than focusing on short-term buzz or temporary exposure.

5. SNS Strategy for SMEs and Individual Accounts to Succeed

We shared operational concepts for SNS that can be implemented even with limited resources, and points for achieving continuous results.

6. Introduction to Latest Case Studies for Boosting Sales

We presented practical case studies for connecting SNS utilization to awareness, trust, and inquiries.

7. Content Design and User Journey Strategy to Generate User Empathy

We explained content design and user journey creation to connect with users empathetically, leading to recruitment, lead generation, and sales.

■Target Audience

This seminar was held for individuals facing the following challenges:

- Those who want to strengthen corporate branding using SNS
- Those who are anxious about information dissemination in the AI era and want to increase their company's recognition and credibility
- Those who want to learn SNS utilization that leads to recruitment, lead generation, and sales
- Executives, PR, and marketing managers who want to review their company's brand communication

■Event Overview

Seminar Name: The Forefront of Corporate Branding Transformation with AI x SNS Seminar

Date & Time: June 10, 2026 (Wednesday) 15:00 - 15:30

Format: Online

Participation Fee: Free

■Future Developments

BOTANICO will continue to hold seminars on SNS operation, corporate branding, and marketing strategies adapted to the AI era.

We aim to support the creation of systems that utilize SNS not just for information dissemination, but as brand assets accumulating corporate trust and empathy, leading to recruitment, lead generation, and sales.