[Achievement Report] Building a "Video x SNS x In-house" Growth Model for Foreign Language Translation Companies

We implemented SNS growth support for a foreign language translation company for the first time.
As a result, by combining monthly ad operations of 10,000-20,000 yen, Instagram and video strategies, and in-house consulting, we achieved a 180% year-over-year increase in followers and impressions.
In this initiative, to convey the unique expertise of a translation company, we incorporated English-to-Japanese and Japanese-to-English translation examples within videos and captions, disseminating content that visually and intuitively communicated the service details.

**1. Background: Challenges in SNS utilization for translation companies**
The target foreign language translation company faced the following challenges:
- High specialization, struggling with content ideas for SNS
- Difficulty in visually conveying the value of translation services
- Stagnant follower growth, hindering brand recognition
- Desire to manage SNS in-house without outsourcing, but lacking know-how
- Unable to secure a large advertising budget

To address these challenges, BOTANICO designed a self-sustaining marketing model based on "Video x SNS x English-Japanese/Japanese-English Translation Content x In-house Training."

**2. Initiative Overview: SNS design that "visualizes" the value of translation services**
In this project, we focused not merely on outsourcing operations, but on clearly communicating the translation company's expertise on SNS and building a system for continuous in-house operation.
Key initiatives were as follows:

**① Video Strategy**
- Display English-to-Japanese and Japanese-to-English translation examples within videos
- Produce short videos comparing direct translation with natural translation
- Introduce translation expressions by theme, such as business English, tourist-oriented phrases, and daily conversation
- Adopt a structure that visually shows the before-and-after of translation
Transforming the "value of translation" into a visually understandable form.

**② Instagram Strategy**
- Create captions linked to translation examples in videos
- Supplement with English-to-Japanese and Japanese-to-English expressions in post body
- Designed as language learning-style content easy to save and share
- Balancing expertise as a translation company with approachability
Disseminating "expertise" and "useful information" simultaneously.

**③ Advertising Strategy (10,000-20,000 yen/month)**
- Distribute high-performing translation videos as ads
- Reach audiences interested in language, overseas business, and inbound travel
- Promote follower and impression growth with a low budget
"Accelerating brand recognition with minimal investment."

**④ In-house Support**
- Design post templates for English-Japanese and Japanese-English translation content
- Establish rules for video structure and caption creation
- Create an operation manual for continuous in-house management
- Establish a PDCA cycle for numerical analysis and improvement
Building an "SNS operation system not dependent on outsourcing."

**3. Results: Achieved 180% year-over-year increase in followers and impressions**
After implementing the initiatives, the following results were achieved:
- Number of followers: 180% year-over-year increase
- Number of impressions: 180% year-over-year increase
- Improved average reach of video posts
- Increase in saved and shared posts
- Expanded contact points with new users via English-Japanese and Japanese-to-English translation content

In particular, incorporating English-to-Japanese and Japanese-to-English translation examples within videos and captions made the expertise of translation services easier to convey, leading to improved post comprehension and save rates.

**4. Analysis: Factors that generated results**
From this case study, BOTANICO has organized the factors that generated results as follows:
- Visually conveying translation services through video
- Visualizing expertise through concrete English-to-Japanese and Japanese-to-English examples
- Deepening understanding by supplementing with captions
- Spreading high-performing posts through low-budget advertising
- Building a continuous communication system through in-house support

It became clear that even specialized services like translation companies can achieve results on SNS through "design that clearly visualizes expertise."

**5. Conclusion: SNS for translation companies grows by "visualizing expertise"**
Through this initiative, BOTANICO has established an SNS growth model that increased followers and impressions by 180% year-over-year by combining:
- Video
- Instagram
- English-Japanese / Japanese-English translation content
- Low-budget advertising
- In-house support

Moving forward, this model will be expanded to:
- Translation companies
- Language schools
- Inbound support companies
- B2B specialized service industries