[Achievement Report] Building an Integrated Patient Acquisition Model for Beauty Clinics: "Store x SNS x Billboards x Flyers"
BOTANICO, a patient acquisition support service provider for beauty clinics, successfully implemented an integrated marketing model combining store traffic, SNS, billboards, and flyers, achieving a 230% year-on-year increase in patient acquisition for a client clinic. The integrated design linking online and offline strategies was key to its success.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 06:27
- 🔍 Collected: April 28, 2026 at 22:02
- 🤖 AI Analyzed: April 28, 2026 at 22:05 (3 min after Collected)
We have launched a new service for beauty clinics at ASHINAMI, our first patient acquisition support initiative targeting the beauty clinic and aesthetic medicine sector.
As a result, an integrated marketing approach combining store traffic flow, SNS operations, billboard strategies, and flyer distribution achieved a 230% year-on-year increase in patient acquisition.
This case study represents a demonstrative effort in the aesthetic medicine field, where online and offline strategies are not separated but rather integrated from awareness to clinic visit, through a unified design.
## 1. Background: Patient Acquisition Challenges in Beauty Clinics
The target beauty clinic faced the following challenges:
- SNS is operated, but it is difficult to convert into clinic visits.
- Difficulty in measuring the effectiveness of billboards and flyers.
- Difficulty in differentiating from competing clinics.
- Awareness within the local community exists, but it does not lead to clinic visits.
- Insufficient information dissemination to alleviate anxiety about aesthetic medicine.
In response to these challenges, BOTANICO designed an "integrated patient acquisition model that creates interest through SNS, increases local touchpoints with billboards and flyers, and connects them to clinic visit pathways."
## 2. Strategy Overview: Integrated Design of Store x SNS x Billboards x Flyers
In this project, multiple touchpoints from awareness to clinic visit were designed, linking online and offline efforts.
### SNS Strategy
- Primarily used Instagram to share information on treatments and the clinic's atmosphere.
- Designed posts to introduce case studies and alleviate pre- and post-treatment anxieties.
- Shared content that conveys the personalities of staff and doctors.
- Optimized the reservation pathway from the profile.
### Store Traffic Flow Improvement
- Information design that builds a sense of security before visiting the clinic.
- Unified the impression of the clinic's interior/exterior with the world view presented on SNS.
- Established clear pathways to prevent first-time visitors from getting lost.
### Billboard Strategy
- Increased awareness among local residents.
- Designed copy and visuals with high visibility in mind.
- Strengthened contact opportunities along commuting, school, and daily life routes.
### Flyer Strategy
- Appealed to those interested in aesthetic medicine but not yet taking action.
- Designed content that lowers the hurdle for treatment menus and initial consultations.
- Placed QR codes linking to SNS and reservation pages.
## 3. Results: Achieved 230% Year-on-Year Increase in Patient Acquisition
After implementing the measures, the following results were achieved:
- Patient acquisition: 230% year-on-year increase.
- Increased reservations and inquiries via SNS.
- Increased search and SNS verification actions after contact with billboards/flyers.
- Increase in first-time visitors.
- Improved local awareness.
Notably, a behavioral pathway emerged: "Learned from flyers or billboards, checked the atmosphere on Instagram, and then made a reservation," which led to increased clinic visits through multiple touchpoints.
## 4. Analysis: Factors Behind the Success
From this case study, BOTANICO has organized the success factors as follows:
- Not relying solely on SNS but increasing local touchpoints.
- Unifying messages across billboards, flyers, and SNS.
- Disseminating information to alleviate anxiety about aesthetic medicine.
- Designing pathways that lower the psychological hurdle to clinic visits.
- Integrating online and offline efforts.
It became clear that for patient acquisition in beauty clinics, it is crucial to design both awareness expansion and the formation of security and trust simultaneously.
## 5. Conclusion: Patient Acquisition in Aesthetic Medicine Changes with "Integrated Design of Multiple Touchpoints"
Through this initiative, BOTANICO has established an integrated model that achieves a 230% year-on-year increase in patient acquisition by combining:
- Store traffic flow
- SNS operations
- Billboard strategies
- Flyer strategies
Moving forward, this model will be expanded to:
- Beauty clinics
- Beauty salons
- Medical institutions
- Community-based stores.
As a result, an integrated marketing approach combining store traffic flow, SNS operations, billboard strategies, and flyer distribution achieved a 230% year-on-year increase in patient acquisition.
This case study represents a demonstrative effort in the aesthetic medicine field, where online and offline strategies are not separated but rather integrated from awareness to clinic visit, through a unified design.
## 1. Background: Patient Acquisition Challenges in Beauty Clinics
The target beauty clinic faced the following challenges:
- SNS is operated, but it is difficult to convert into clinic visits.
- Difficulty in measuring the effectiveness of billboards and flyers.
- Difficulty in differentiating from competing clinics.
- Awareness within the local community exists, but it does not lead to clinic visits.
- Insufficient information dissemination to alleviate anxiety about aesthetic medicine.
In response to these challenges, BOTANICO designed an "integrated patient acquisition model that creates interest through SNS, increases local touchpoints with billboards and flyers, and connects them to clinic visit pathways."
## 2. Strategy Overview: Integrated Design of Store x SNS x Billboards x Flyers
In this project, multiple touchpoints from awareness to clinic visit were designed, linking online and offline efforts.
### SNS Strategy
- Primarily used Instagram to share information on treatments and the clinic's atmosphere.
- Designed posts to introduce case studies and alleviate pre- and post-treatment anxieties.
- Shared content that conveys the personalities of staff and doctors.
- Optimized the reservation pathway from the profile.
### Store Traffic Flow Improvement
- Information design that builds a sense of security before visiting the clinic.
- Unified the impression of the clinic's interior/exterior with the world view presented on SNS.
- Established clear pathways to prevent first-time visitors from getting lost.
### Billboard Strategy
- Increased awareness among local residents.
- Designed copy and visuals with high visibility in mind.
- Strengthened contact opportunities along commuting, school, and daily life routes.
### Flyer Strategy
- Appealed to those interested in aesthetic medicine but not yet taking action.
- Designed content that lowers the hurdle for treatment menus and initial consultations.
- Placed QR codes linking to SNS and reservation pages.
## 3. Results: Achieved 230% Year-on-Year Increase in Patient Acquisition
After implementing the measures, the following results were achieved:
- Patient acquisition: 230% year-on-year increase.
- Increased reservations and inquiries via SNS.
- Increased search and SNS verification actions after contact with billboards/flyers.
- Increase in first-time visitors.
- Improved local awareness.
Notably, a behavioral pathway emerged: "Learned from flyers or billboards, checked the atmosphere on Instagram, and then made a reservation," which led to increased clinic visits through multiple touchpoints.
## 4. Analysis: Factors Behind the Success
From this case study, BOTANICO has organized the success factors as follows:
- Not relying solely on SNS but increasing local touchpoints.
- Unifying messages across billboards, flyers, and SNS.
- Disseminating information to alleviate anxiety about aesthetic medicine.
- Designing pathways that lower the psychological hurdle to clinic visits.
- Integrating online and offline efforts.
It became clear that for patient acquisition in beauty clinics, it is crucial to design both awareness expansion and the formation of security and trust simultaneously.
## 5. Conclusion: Patient Acquisition in Aesthetic Medicine Changes with "Integrated Design of Multiple Touchpoints"
Through this initiative, BOTANICO has established an integrated model that achieves a 230% year-on-year increase in patient acquisition by combining:
- Store traffic flow
- SNS operations
- Billboard strategies
- Flyer strategies
Moving forward, this model will be expanded to:
- Beauty clinics
- Beauty salons
- Medical institutions
- Community-based stores.