Performance Report: Achieved 300% YoY Sales Growth for Ice Cream Shop via 'Store x EC Integration x SNS' Consulting
BOTANICO achieved a 300% increase in annual sales for an ice cream shop by integrating physical store traffic, Instagram marketing, MEO, and EC optimization with a monthly ad budget of just 50,000 yen.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 06:10
- 🔍 Collected: April 27, 2026 at 21:32
- 🤖 AI Analyzed: April 28, 2026 at 01:12 (3h 40m after Collected)
BOTANICO has implemented its first-ever integrated Store x EC consulting support for an ice cream shop aimed at improving sales by combining EC and physical stores.
As a result, by combining monthly 50,000 yen ad management, Instagram operations, MEO measures, and EC funnel improvements, the shop achieved a 300% increase in sales compared to the previous year.
This case is a practical initiative that led to sales expansion by unifying physical store customer attraction and online sales, integrating stores, SNS, search, and EC.
[1. Background: Challenges of Segmented Store Attraction and EC Sales]
The target ice cream shop faced the following challenges:
- Seasonal fluctuations in store visits
- Operating Instagram but not leading to sales
- Weak customer flow from Google Maps
- Having an EC site but not utilizing it effectively
- Disconnected sales funnels between the store and EC
BOTANICO introduced an integrated marketing design to simultaneously grow both 'store attraction' and 'EC sales' against these challenges.
[2. Measures Overview: Integrated Support for Ads x Instagram x MEO x EC]
In this project, measures were implemented to achieve results for both the store and EC while utilizing a monthly ad budget of 50,000 yen.
Main activities include:
■ Ad Management
- Expanding awareness toward regional targets
- Ad delivery tailored to seasonal products and gift demand
- Appeal design considering both store visits and EC purchases
■ Instagram Operations
- Posting product photos and seasonal flavors
- Visualizing the manufacturing background and commitment to materials
- Expanding awareness using Reels
- Setting up funnels for EC purchases and store visits
■ MEO Measures
- Optimization of Google Business Profile
- Improvement of product photos, business hours, and review funnels
- Search measures for keywords like 'City Name + Ice Cream' or 'City Name + Sweets'
- Strengthening contact points for users with high visit intent
■ EC Consulting
- Reviewing product funnels on the EC site
- Strengthening the appeal of gift/assortment products
- Improving the transition from Instagram to EC
- Improving descriptions and photos to resolve pre-purchase anxiety
[3. Results: Achieved 300% YoY Sales Growth]
Following the implementation, the following results were achieved:
- Management budget: 50,000 yen per month
- Sales: 300% year-on-year
- Increase in EC traffic via Instagram
- Increase in store visits via Google Maps
- Improved sales of seasonal and gift products
Specifically, the multiple funnels of 'discovering products on Instagram,' 'confirming the store on Google Maps,' and 'purchasing gifts on EC' functioned effectively, pushing up both store and EC sales.
[4. Discussion: Factors Leading to 300% Sales Growth]
From this case, BOTANICO identifies the following factors for success:
- Designing unified sales funnels without separating the store and EC
- Continuous communication of product appeal and worldview on Instagram
- Capturing search users with high visit intent through MEO
- Improving the purchase funnel on the EC site
- Linking multiple channels while keeping ad costs low
It became clear that for store-based businesses like ice cream shops, connecting store visits, search, SNS, and EC can significantly increase sales.
[5. Conclusion: Integrated Store x EC Design Generates Sales Growth]
Through this initiative, BOTANICO has established a Store x EC integrated model that achieves 300% YoY sales growth by combining ad management, Instagram marketing, MEO measures, and EC consulting.
In the future, this model will be expanded to sweets shops, restaurants, food EC, and community-based stores.
As a result, by combining monthly 50,000 yen ad management, Instagram operations, MEO measures, and EC funnel improvements, the shop achieved a 300% increase in sales compared to the previous year.
This case is a practical initiative that led to sales expansion by unifying physical store customer attraction and online sales, integrating stores, SNS, search, and EC.
[1. Background: Challenges of Segmented Store Attraction and EC Sales]
The target ice cream shop faced the following challenges:
- Seasonal fluctuations in store visits
- Operating Instagram but not leading to sales
- Weak customer flow from Google Maps
- Having an EC site but not utilizing it effectively
- Disconnected sales funnels between the store and EC
BOTANICO introduced an integrated marketing design to simultaneously grow both 'store attraction' and 'EC sales' against these challenges.
[2. Measures Overview: Integrated Support for Ads x Instagram x MEO x EC]
In this project, measures were implemented to achieve results for both the store and EC while utilizing a monthly ad budget of 50,000 yen.
Main activities include:
■ Ad Management
- Expanding awareness toward regional targets
- Ad delivery tailored to seasonal products and gift demand
- Appeal design considering both store visits and EC purchases
■ Instagram Operations
- Posting product photos and seasonal flavors
- Visualizing the manufacturing background and commitment to materials
- Expanding awareness using Reels
- Setting up funnels for EC purchases and store visits
■ MEO Measures
- Optimization of Google Business Profile
- Improvement of product photos, business hours, and review funnels
- Search measures for keywords like 'City Name + Ice Cream' or 'City Name + Sweets'
- Strengthening contact points for users with high visit intent
■ EC Consulting
- Reviewing product funnels on the EC site
- Strengthening the appeal of gift/assortment products
- Improving the transition from Instagram to EC
- Improving descriptions and photos to resolve pre-purchase anxiety
[3. Results: Achieved 300% YoY Sales Growth]
Following the implementation, the following results were achieved:
- Management budget: 50,000 yen per month
- Sales: 300% year-on-year
- Increase in EC traffic via Instagram
- Increase in store visits via Google Maps
- Improved sales of seasonal and gift products
Specifically, the multiple funnels of 'discovering products on Instagram,' 'confirming the store on Google Maps,' and 'purchasing gifts on EC' functioned effectively, pushing up both store and EC sales.
[4. Discussion: Factors Leading to 300% Sales Growth]
From this case, BOTANICO identifies the following factors for success:
- Designing unified sales funnels without separating the store and EC
- Continuous communication of product appeal and worldview on Instagram
- Capturing search users with high visit intent through MEO
- Improving the purchase funnel on the EC site
- Linking multiple channels while keeping ad costs low
It became clear that for store-based businesses like ice cream shops, connecting store visits, search, SNS, and EC can significantly increase sales.
[5. Conclusion: Integrated Store x EC Design Generates Sales Growth]
Through this initiative, BOTANICO has established a Store x EC integrated model that achieves 300% YoY sales growth by combining ad management, Instagram marketing, MEO measures, and EC consulting.
In the future, this model will be expanded to sweets shops, restaurants, food EC, and community-based stores.