[Performance Report] Our First PR Agency Support Achieved 140% Revenue Growth and Cut Monthly Ad Spend from 300k to 150k JPY

We have implemented our first PR agency support service for a startup web consulting firm. As a result, we achieved a 140% increase in monthly revenue and a significant increase in inquiries from 3 to 23 per month, while reducing monthly ad spend from 300,000 JPY to 150,000 JPY. This case study is a practical initiative that reviews the ad-dependent customer acquisition structure and improves both cost-effectiveness and the number of inquiries through awareness acquisition and trust building utilizing press releases. [1. Background: Growth Limits Due to Ad Dependency] The target company is a startup specializing in web consulting. While they strengthened ad investment as their business expanded, they faced the following issues: - Ad spend increased to 300,000 JPY per month. - Inflow via ads existed, but there were issues with trust building. - Inquiries were stagnant (about 3 per month). - Achievements and strengths were not being communicated sufficiently. BOTANICO began support with the theme of 'building a customer acquisition funnel that does not rely on ads.' [2. Project Overview: Funnel Design Centered on Press Releases] In this project, we did not just create releases, but designed PR that leads to inquiries. Key initiatives include: - News design based on support achievements and results. - Composition design conscious of search and SNS diffusion. - Release content design linked to sales funnels. - Story design to enhance credibility. - Continuous improvement of high-response themes. We focused on building a 'structure chosen for trust' rather than ads. [3. Results: Simultaneous Achievement of Ad Cost Reduction, Revenue Increase, and Inquiry Increase] After implementing the measures, we achieved the following: - Ad spend: 300,000 JPY -> 150,000 JPY (50% reduction). - Monthly revenue: 140% increase. - Inquiries: 3 -> 23 (approx. 7x). Awareness expansion and trust building through press releases led directly to a significant increase in inquiries. [4. Discussion: Factors Leading to Increased Inquiries] Success factors for this case include: - Improved credibility through achievement-based communication. - Strengthening brand value through a third-party perspective (PR). - Funnel design that integrates ads and PR without separation. - Appeal through 'value presentation' rather than 'hard selling.' It has become clear that PR is the starting point for generating inquiries, especially in industries where trust is important, such as web consulting. [5. Summary: PR is a 'Marketing Measure that Generates Inquiries'] Through this initiative, BOTANICO has established a highly reproducible PR marketing model that simultaneously realizes: - 50% reduction in ad spend. - 140% revenue increase. - 3 to 23 inquiries (approx. 7x). Moving forward, BOTANICO will continue to provide growth support that optimizes ads and PR, focusing on startups and web consulting firms.