Housewife-focused "Neighbor Care Career" Mobilizes Potential Workforce, Surpasses 200 Active Dispatch Staff Early in Service Launch!

BeStyle Smart Career Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Ichiro Masumura), a company that provides staffing and recruitment services aiming to solve labor shortages for businesses and realize diverse working styles for workers within the BeStyle Group, is pleased to announce that its service "Neighbor Care Career," which handles the medical and nursing care fields, has surpassed 200 active dispatch staff.

Neighbor Care Career addresses the chronic labor shortage in the medical and nursing care fields by proposing the utilization of the potential workforce, primarily housewives, including both experienced and inexperienced individuals, in conjunction with the introduction of task shifting. We provide staffing and recruitment services that enable this. As a result of serving a wide range of clients, we have achieved the early milestone of 200 active staff.

Social Background

Japan is currently facing the "2025 Problem" and is also looking ahead to the "2040 Problem." The demand for medical and nursing care professionals is continuously expanding due to the aging population. Consequently, the active job opening ratio in the medical and nursing care fields has consistently remained at an overwhelming excess of demand, at 3-4 times (Note 1).

Against this backdrop, our company, with its purpose of "Creating value that adapts to the times," has been working to solve the recruitment challenges of medical and nursing care providers by offering and promoting the "Neighbor Care Career" service. Moving forward, we will leverage the power of our job matching platform "Shufu JOB" to attract housewives and further promote our services.

Note 1: Calculated from data such as the Ministry of Health, Labour and Welfare's "General Employment Placement Situation."

"Neighbor Care" Service Overview and Three Features

"Neighbor Care" is a dispatch service focused on "retention and career support," looking not only at matching personnel but also at their long-term retention.

1. Unearthing the "Vast Potential Workforce" of Housewives

We provide employment opportunities where diverse individuals can thrive, such as housewives who desire flexible work arrangements like "4 hours a day," "within dependent status," or "working nearby."

2. Transforming Workplaces through "Task Shifting (Outsourcing Peripheral Tasks)"

We propose to facilities a consulting service that breaks down peripheral tasks (such as assistance with waking up, meals, bathing, changing sheets, and monitoring) handled by full-time professionals into "short-term tasks" and outsources them to dispatch staff. This creates an environment where professionals can concentrate on their core care duties, contributing to a reduction in overall staff turnover.

3. Support Leveraging Life Experience

Many housewives possess experience in housework, childcare, and nursing care, which can be effectively utilized in communication with users and in providing daily living support. Their life experiences and strengths can be readily applied in these situations.

Furthermore, because many of our staff reside in the vicinity, commuting burdens are reduced, leading to more stable, long-term employment.

From Kazuhiko Wakayama, Business Manager, Neighbor Care Career Division, BeStyle Smart Career

The surpassing of 200 active dispatch staff is a testament to the evaluation of the Neighbor Care service by the market and those on the front lines. I would also like to express my sincere gratitude to the division members who are dedicated to providing services while working closely with the field daily, and to all the staff who are actively contributing.

The tasks undertaken by Neighbor Care may, at first glance, seem to be peripheral tasks supporting highly specialized nursing care. However, each of these tasks plays a crucial role in alleviating the burden on the nursing care field and in maintaining and improving service quality.

We will continue to strive for service expansion and value enhancement to become an "indispensable presence" that supports both those working in the nursing care industry and facility operations.

About Neighbor Care Career

Neighbor Care Career operates "Neighbor Care," a local, retention-focused staffing service for medical, nursing care, and welfare professionals. We connect housewives seeking diverse work styles such as "4 hours a day," "within dependent status," and "nearby work" with medical and nursing care sites, supporting flexible personnel utilization. Additionally, through proposals for task shifting, we assist in creating environments where professionals can focus on their core duties.

By supporting the retention and growth of both workers and accepting facilities, we aim to realize a sustainable regional medical and nursing care system.

About BeStyle Group

Under our purpose of "Creating value that adapts to the times," we strive to solve societal issues and inconveniences of the era through innovative businesses. Since our founding, we have focused on human resource services, including "Shufu JOB," which has created employment for over 200,000 housewives, and "Smart Career," which realizes diverse work styles and high-level careers. We are also engaged in business process automation support, aiming to achieve our vision of "Happiness for all involved."

https://www.bstylegroup.co.jp/