[Housewife Job Search Motivation Survey March 2026] Housewife Job Application Index at 102 (+7 MoM)

b-style media Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Kiyofumi Ishibashi), which operates the job information site 'Shufu JOB' within the b-style group, has compiled the 'Housewife Job Application Index' calculated from the number of job postings and applicants. 【Trends】 The application index is 102, +7 from the previous month and +4 compared to the same month last year. Compared to the previous month, the number of job postings decreased, while the number of applications increased. March is the timing when job hunting activities among the housewife demographic become active heading into the new fiscal year. 2026 followed the usual annual trend, resulting in an increase in applications. The number of job postings was the third highest since July 2016 (under comparable conditions), and because the margin of increase in applications exceeded it, the application index resulted in a score above 100. The number of applications reached a record high, suggesting that the motivation for employment among housewives remains at a high level. Furthermore, looking at it by job category, the number of applications in 'Food/Dining' and 'Medical/Nursing/Care' hit record highs since July 2016 under comparable conditions, indicating active application movements in specific fields as well. Looking at historical trends, the number of applications tends to increase leading up to the summer holidays, and the application index is expected to follow an upward trend. For companies considering hiring housewives, it is believed that employment opportunities will continue to expand. 【Survey Overview】 Original Data: Number of job information postings and job applicants published on Shufu JOB Calculation Method: The annual application rate for 2017 (weighted average of monthly data) is set as the baseline of 100. The application rate for each aggregate month is determined, and the difference from the 2017 annual average application rate is calculated. This difference multiplied by 100 is then subtracted from the baseline 100 to yield the application index for that month. 100 (baseline) - 0.05 (5 points) x 100 = 95 ⇒ The application index for that month is 95 *Actual figures for the number of job postings, applicants, and application rates are not disclosed. *When quoting this release, please be sure to clearly credit it as a 'Shufu JOB Survey'. If you can set a link on your website, please include this URL: https://part.shufu-job.jp What is Shufu JOB? For housewives looking for work, it's Shufu JOB! 91%* of housewives answered that they want to use it again! It is packed with job information welcoming housewives, from part-time jobs to full-time employees, outsourcing, and dispatch work! It is a job information site for housewives and househusbands where you can search with conditions pleasing to housewives. *Conducted in February 2024. Based on questionnaire results from 1,323 Shufu JOB members. What is the b-style group? Under the purpose of 'creating value suited to the times,' we are working to solve social issues and people's inconveniences of the era through innovative businesses. Since our founding, centered on HR service businesses such as 'Shufu JOB,' which has created employment for over 200,000 housewives, and 'Smart Career,' which realizes diverse work styles x high careers, we are also engaged in business automation support, and will realize our targeted future -VISION- 'Happiness for everyone involved.'