Yoshiaki Kunifuda Appointed Executive Officer at B-Style Holdings

B-Style Holdings Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Kunihiko Mihara) is pleased to announce that Yoshiaki Kunifuda has been appointed as Executive Officer, effective April 1, 2026.

Since its establishment in 2002, the B-Style Group has upheld the corporate philosophy of "Creating value that matches the times," and has developed diverse businesses with the mission of solving social issues through business.

Our company is committed to strengthening its management foundation and creating new value while maximizing the strengths of each group company, aiming for sustainable growth through the resolution of social issues.

Mr. Kunifuda, who has been appointed as Executive Officer, will oversee the digital marketing domain. He will strive to accelerate business growth and strengthen the marketing foundation by formulating the group's overall digital marketing strategy and supporting the planning and operation of measures in subsidiaries.

Yoshiaki Kunifuda

Born in 1982. Joined B-Style Co., Ltd. (at the time) in 2005 as a first-generation new graduate. After working in women's employment support businesses, launching new businesses, and engaging in entrepreneurship and management consulting, he joined 'Shufu JOB' in 2015. Leveraging his experience as a business manager, he was responsible for application acquisition strategies, leading customer acquisition and UI/UX development, and building a cross-departmental business growth cycle. Appointed Executive Officer of B-Style Holdings Co., Ltd. in April 2026 (current position).

Comment from Mr. Kunifuda on his appointment

I have been appointed as Executive Officer, overseeing Digital Marketing, at B-Style Holdings.

To realize the B-Style Group's PURPOSE, "Creating value that matches the times," I believe my mission is to continue embodying my core value contribution: "Delivering better things to a wider world, with sound investment to achieve it."

Until now, I have driven the business growth of 'Shufu JOB' at B-Style Media Co., Ltd. I shifted to a ROAS (Return on Ad Spend) focused standard, calculated backward from overall business sales and profits, and built a growth model connected to the entire business structure, not just advertising, by establishing a cross-departmental growth system including UI/UX improvements.

Going forward, I will leverage my expertise in "Management x Digital Marketing" to expand this success story across the entire group and contribute to maximizing overall profits.

<About B-Style Holdings Co., Ltd.>

・Headquarters: 6-18-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

・Established: February 14, 2020 *B-Style Group founded on July 5, 2002

・Capital: 309,864,575 yen (as of September 30, 2025)

・Representative Director and President: Kunihiko Mihara

・Business content: Management of subsidiary group companies and related operations

・Group companies

　B-Style Smart Career Co., Ltd.

　B-Style Media Co., Ltd.

　B-Style Value Technologies Co., Ltd.

　B-Style Challenge Co., Ltd.