b.stage Launches Official Fan Community for LIV Golf Team 'Korean Golf Club (KGC)'
The global fandom platform 'b.stage' has opened an official community for KGC, the first Korean team in the LIV Golf League. Leveraging expertise from K-POP and e-sports, b.stage aims to expand its fandom business into the sports sector, offering direct communication with players and exclusive rewards.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:11
- 🔍 Collected: April 28, 2026 at 10:31
- 🤖 AI Analyzed: April 28, 2026 at 15:26 (4h 54m after Collected)
Global fandom platform 'b.stage' has launched the official fan community for 'KGC (Korean Golf Club)' of the LIV Golf League. Following an MOU with professional golfer Kim Hyung-sung, this collaboration marks the full-scale expansion of b.stage's fandom business into the golf domain. It is expected to be an opportunity to scale the expertise in fan experience design, cultivated in entertainment industries like K-POP and e-sports, into the sports arena.
KGC is the first Korean team in LIV Golf, rebranded from 'Iron Heads GC' for the 2026 season. Led by captain An Byeong-hun, the team consists entirely of Korean players including Son Young-han, Kim Min-kyu, and Danny Lee. It has established an operational foundation by securing domestic partners such as Hanwha Plus and Amazingcre.
The LIV Golf League features a total of 57 players, including 5 wildcards, with 13 teams of 4 players each competing in 14 global tournaments throughout the season. The league is known for its 'Sportainment' model, blending competition with live music. The 2025 Incheon event saw performances by G-DRAGON and IVE. This year, '2026 LIV Golf Korea' will be held at Busan Asiad Country Club from May 28-31, featuring an after-party by global DJ Peggy Gou.
b.stage designed this community as a 'participatory fandom platform' where fans can engage directly. Moving beyond one-way information sharing, the KGC fandom can participate in direct communication with athletes, fan-led events, and digital reward activities. The core strategy is to continuously drive engagement by organically linking membership, content, and events.
The new community operates on a free membership basis, offering opportunities for direct athlete interaction, exclusive content, ticket-related benefits for 'LIV Golf Korea', and access to on/offline events. Plans include expanding rewards such as limited-edition giveaways, early access to new products, priority for KGC fan signing events, and digital membership cards. Ahead of the May Busan event, community members will receive priority access to on-site events and benefits, creating a flow from online activity to offline experience.
A KGC official stated, 'KGC is a team of all Korean players, aiming to spread K-culture-rooted fan experiences globally. Through this community, we want to strengthen ties with Korean fans and convey our unique identity to global fans.'
Seo Woo-seok, CEO of bemyfriends, commented, 'Golf is a domain where individual athlete influence is significant, and the depth of fan experience changes based on how relationships are designed. Based on b.stage's operational know-how and data-driven insights, we will create a fan experience optimized for golf.'
Currently, b.stage provides fandom solutions to over 350 clients worldwide. Centered on the 'Fandom Business 360' strategy that links community, content, and commerce, the platform is strengthening its position as a global fandom business infrastructure.
KGC is the first Korean team in LIV Golf, rebranded from 'Iron Heads GC' for the 2026 season. Led by captain An Byeong-hun, the team consists entirely of Korean players including Son Young-han, Kim Min-kyu, and Danny Lee. It has established an operational foundation by securing domestic partners such as Hanwha Plus and Amazingcre.
The LIV Golf League features a total of 57 players, including 5 wildcards, with 13 teams of 4 players each competing in 14 global tournaments throughout the season. The league is known for its 'Sportainment' model, blending competition with live music. The 2025 Incheon event saw performances by G-DRAGON and IVE. This year, '2026 LIV Golf Korea' will be held at Busan Asiad Country Club from May 28-31, featuring an after-party by global DJ Peggy Gou.
b.stage designed this community as a 'participatory fandom platform' where fans can engage directly. Moving beyond one-way information sharing, the KGC fandom can participate in direct communication with athletes, fan-led events, and digital reward activities. The core strategy is to continuously drive engagement by organically linking membership, content, and events.
The new community operates on a free membership basis, offering opportunities for direct athlete interaction, exclusive content, ticket-related benefits for 'LIV Golf Korea', and access to on/offline events. Plans include expanding rewards such as limited-edition giveaways, early access to new products, priority for KGC fan signing events, and digital membership cards. Ahead of the May Busan event, community members will receive priority access to on-site events and benefits, creating a flow from online activity to offline experience.
A KGC official stated, 'KGC is a team of all Korean players, aiming to spread K-culture-rooted fan experiences globally. Through this community, we want to strengthen ties with Korean fans and convey our unique identity to global fans.'
Seo Woo-seok, CEO of bemyfriends, commented, 'Golf is a domain where individual athlete influence is significant, and the depth of fan experience changes based on how relationships are designed. Based on b.stage's operational know-how and data-driven insights, we will create a fan experience optimized for golf.'
Currently, b.stage provides fandom solutions to over 350 clients worldwide. Centered on the 'Fandom Business 360' strategy that links community, content, and commerce, the platform is strengthening its position as a global fandom business infrastructure.