[Brain Health App x Health Point Service] Bespla Inc. Certified as Kanagawa Prefecture's 'ME-BYO BRAND'

Bespla Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yosuke Toyama; hereinafter 'Bespla'), which operates the neuroscience-based health maintenance app 'Brain Health App' (No ni Ii App), is pleased to announce that its 'Brain Health App x Health Point Service' has been certified as a 'ME-BYO BRAND' by Kanagawa Prefecture.

'ME-BYO BRAND' is a certification system by Kanagawa Prefecture for outstanding products and services that contribute to the visualization and improvement of 'ME-BYO' (the state between health and illness). The certified service is a digital healthcare solution developed in collaboration with local governments, incorporating brain training and health point systems aimed at maintaining the health of the elderly.

■ Overview of 'ME-BYO BRAND' Certification

Bespla's 'Brain Health App x Health Point Service' features a system where users earn points for participating in health activities and local government volunteer programs, which can then be used at local businesses. In its announcement, Kanagawa Prefecture highlighted the service for its potential to contribute to ME-BYO improvement by promoting healthy behaviors, revitalizing the local economy, improving lifestyle habits through step counting and dietary management, and enhancing cognitive function via brain training programs.

• Digital healthcare service in collaboration with local governments aimed at maintaining elderly health.
• Points earned through health activities and social participation can be used at local shops.
• Supports both the promotion of healthy behaviors and the revitalization of the local economy.
• Supports ME-BYO improvement through step counting, dietary management, and brain training.

■ Service Features

The 'Brain Health App x Health Point Service' encourages not only exercise, diet, and brain training, but also social participation such as attending events and volunteering. Users earn points based on their daily activities, which can be redeemed at participating local businesses.

Furthermore, the service digitizes health point programs that are often managed via paper or ledgers, supporting continuous user engagement while reducing administrative burdens and improving operational efficiency for local government staff.

■ Future Outlook

Bespla will continue to work with local governments and regional businesses to...