Irifune Steel Co., Ltd. Adopts Salesforce Input Agent "bellSalesAI" to Eliminate "Input Burden" and Fully Promote Salesforce Data Utilization
BellFace Co., Ltd., which develops and sells the Salesforce input agent "bellSalesAI," announced that Irifune Steel Co., Ltd., a specialized steel trading company, has adopted bellSalesAI in its sales division. This aims to resolve the significant time spent on post-negotiation input tasks, which had led to reporting delays and reduced data accuracy in Salesforce, thereby fully promoting the utilization of Salesforce data.
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- 📰 Published: April 30, 2026 at 21:00
- 🔍 Collected: April 30, 2026 at 12:31
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BellFace Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Kazuaki Nakajima), which develops and sells the Salesforce input agent "bellSalesAI," announced that Irifune Steel Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Katsumasa Ichino), a specialized steel trading company engaged in the sale and processing of pickled steel sheets, has adopted bellSalesAI in its sales division.
The company had been promoting sales management using Salesforce, but faced the challenge of significant time required for post-negotiation input tasks, leading to reporting delays and reduced accuracy of content. As a result, fresh and accurate data was not accumulated in Salesforce, preventing the CRM from fully exerting its original power. With the introduction of bellSalesAI, sales representatives utilizing bellSalesAI are now able to consistently adhere to the 3-day reporting rule after visits, and a self-directed learning environment for new hires after negotiations has also been realized.
■ Background of Introduction
Since its establishment in 1953, Irifune Steel Co., Ltd. has provided services to process and deliver steel sheets of specified types and sizes as designated by customers, as a "pioneer in pickled steel sheet sales." With strengths in processing services such as leveling, shearing, laser, and slitting, and its own delivery system, the company operates 6 bases including its Tokyo headquarters, Urayasu SL Plant, Urayasu LP Plant, Urayasu Depot, Osaka Sales Office, Hokkaido Sales Office, and Niigata Sales Office (opening April 2026). Together with its four subsidiaries, Shizuoka Irifune Steel Co., Ltd., Irifune Technica Co., Ltd., Irifune Logistics Co., Ltd., and Irifune Steel (Thailand) Co., Ltd., it is responsible for the stable supply of industrial materials that support manufacturing.
As sales activities increased with business expansion, the company promoted sales management using Salesforce, but the following challenges became apparent:
1. Reporting delays due to input burden
Due to the significant time required for Salesforce input after negotiations, reports after visits tended to be delayed, making it difficult for managers to grasp sales status in real-time.
2. Decline in input quality
Due to time constraints, report content was often simplified, leading to cases where the actual situation of negotiations was not accurately reflected in the CRM. As a result, the freshness and accuracy of data accumulated in Salesforce did not improve, making it difficult to achieve data-driven sales management.
3. Anxiety about new hire training
Anxiety about new sales representatives accurately recording and absorbing important points when conducting negotiations alone was also a challenge.
Against this background, bellSalesAI was introduced to fundamentally eliminate the burden of inputting into Salesforce and to achieve timely and standardized sales reporting.
■ Key Factors for Introduction
Achieving Salesforce automatic input without changing existing operations
The company began considering bellSalesAI after a referral from Salesforce Japan, selecting it as a product that they were confident had "the best functions to break the current situation," as it seamlessly integrates with Salesforce to automatically extract and structure negotiation information. The ability to resolve only the input burden while utilizing the existing Salesforce environment as is, was a major deciding factor for its introduction.
■ Effects of Introduction and Future Expectations
1. Improved Salesforce data freshness and quality
・Sales representatives proficient in bellSalesAI are now able to consistently adhere to the 3-day reporting rule after visits, allowing timely and highly accurate negotiation data to be accumulated in Salesforce.
・As AI summarizes and supplements memory and memo omissions, the quality of reports, which tended to be simplified, has improved, and CRM is beginning to function as a "living database" for sales management.
・Going forward, the company aims to ensure objective negotiation records without discrepancies among representatives by quantifying report content and standardizing quality.
2. Reduced input man-hours for sales representatives and accelerated information sharing
・The time required for post-negotiation input tasks has been significantly reduced, creating an environment where sales representatives can concentrate on customer interactions and preparing for the next negotiation.
・Going forward, the company will reflect negotiation information in Salesforce in real-time, promoting even faster information sharing across the entire organization.
3. Enhanced new hire training and overall strengthening of organizational sales capabilities
・New representatives who conducted sales activities alone are now able to review after negotiations, realizing a self-directed learning environment.
・By making it easier for superiors to provide accurate follow-up and guidance based on negotiation content recorded in CRM, an improvement in the overall sales skills of the organization is expected.
・Future
Keywords:
The company had been promoting sales management using Salesforce, but faced the challenge of significant time required for post-negotiation input tasks, leading to reporting delays and reduced accuracy of content. As a result, fresh and accurate data was not accumulated in Salesforce, preventing the CRM from fully exerting its original power. With the introduction of bellSalesAI, sales representatives utilizing bellSalesAI are now able to consistently adhere to the 3-day reporting rule after visits, and a self-directed learning environment for new hires after negotiations has also been realized.
■ Background of Introduction
Since its establishment in 1953, Irifune Steel Co., Ltd. has provided services to process and deliver steel sheets of specified types and sizes as designated by customers, as a "pioneer in pickled steel sheet sales." With strengths in processing services such as leveling, shearing, laser, and slitting, and its own delivery system, the company operates 6 bases including its Tokyo headquarters, Urayasu SL Plant, Urayasu LP Plant, Urayasu Depot, Osaka Sales Office, Hokkaido Sales Office, and Niigata Sales Office (opening April 2026). Together with its four subsidiaries, Shizuoka Irifune Steel Co., Ltd., Irifune Technica Co., Ltd., Irifune Logistics Co., Ltd., and Irifune Steel (Thailand) Co., Ltd., it is responsible for the stable supply of industrial materials that support manufacturing.
As sales activities increased with business expansion, the company promoted sales management using Salesforce, but the following challenges became apparent:
1. Reporting delays due to input burden
Due to the significant time required for Salesforce input after negotiations, reports after visits tended to be delayed, making it difficult for managers to grasp sales status in real-time.
2. Decline in input quality
Due to time constraints, report content was often simplified, leading to cases where the actual situation of negotiations was not accurately reflected in the CRM. As a result, the freshness and accuracy of data accumulated in Salesforce did not improve, making it difficult to achieve data-driven sales management.
3. Anxiety about new hire training
Anxiety about new sales representatives accurately recording and absorbing important points when conducting negotiations alone was also a challenge.
Against this background, bellSalesAI was introduced to fundamentally eliminate the burden of inputting into Salesforce and to achieve timely and standardized sales reporting.
■ Key Factors for Introduction
Achieving Salesforce automatic input without changing existing operations
The company began considering bellSalesAI after a referral from Salesforce Japan, selecting it as a product that they were confident had "the best functions to break the current situation," as it seamlessly integrates with Salesforce to automatically extract and structure negotiation information. The ability to resolve only the input burden while utilizing the existing Salesforce environment as is, was a major deciding factor for its introduction.
■ Effects of Introduction and Future Expectations
1. Improved Salesforce data freshness and quality
・Sales representatives proficient in bellSalesAI are now able to consistently adhere to the 3-day reporting rule after visits, allowing timely and highly accurate negotiation data to be accumulated in Salesforce.
・As AI summarizes and supplements memory and memo omissions, the quality of reports, which tended to be simplified, has improved, and CRM is beginning to function as a "living database" for sales management.
・Going forward, the company aims to ensure objective negotiation records without discrepancies among representatives by quantifying report content and standardizing quality.
2. Reduced input man-hours for sales representatives and accelerated information sharing
・The time required for post-negotiation input tasks has been significantly reduced, creating an environment where sales representatives can concentrate on customer interactions and preparing for the next negotiation.
・Going forward, the company will reflect negotiation information in Salesforce in real-time, promoting even faster information sharing across the entire organization.
3. Enhanced new hire training and overall strengthening of organizational sales capabilities
・New representatives who conducted sales activities alone are now able to review after negotiations, realizing a self-directed learning environment.
・By making it easier for superiors to provide accurate follow-up and guidance based on negotiation content recorded in CRM, an improvement in the overall sales skills of the organization is expected.
・Future
Keywords: