MILKFED. to Launch Sanrio Hello Kitty Collaboration Items on May 15

MILKFED., a women’s casual brand operated by B’s International Co., Ltd., will release collaboration items with Sanrio’s beloved character Hello Kitty from Friday, May 15. The items will be available through the official online store calif, ZOZOTOWN, and MILKFED. stores across Japan. The collaboration features Hello Kitty and her twin sister Mimmy. Inspired by the Los Angeles beach, which is tied to MILKFED.’s roots, the lineup includes original graphic T-shirts showing the characters with sun-kissed designs, plumeria and hibiscus motifs, as well as gingham-check drawstring backpacks, drawstring pouches, and keychains. Items available at all stores include the MILKFED. x HELLO KITTY SUN-KISSED F2F S/S TEE in white and black, one size, priced at 6,600 yen including tax; the SUN-KISSED F2F DRAWSTRING BAG in light yellow, red, and black, priced at 7,700 yen including tax; the SUN-KISSED F2F DRAWSTRING POUCH in light yellow, red, and black, priced at 4,400 yen including tax; and the SUN-KISSED F2F KEYCHAIN in light yellow, red, and black, priced at 1,980 yen including tax. Online-exclusive items include the MILKFED. x HELLO KITTY SUN-KISSED SURF S/S TEE in white and black, one size, priced at 6,600 yen including tax; the SUN-KISSED SURF KEYCHAIN, priced at 1,980 yen including tax; and the F2F DRAWSTRING POUCH in light yellow, red, and black, priced at 4,400 yen including tax. Hello Kitty’s full name is Kitty White. She was born in the suburbs of London, England, and is a cheerful, kind girl who is five apples tall and weighs three apples. Her twin sister Mimmy White is a little shy and reserved, with a very feminine personality. Mimmy wears a ribbon on her right ear so she can be distinguished from Hello Kitty. MILKFED. was launched in 1995 by Sofia Coppola together with her childhood friend Stephanie Hayman. The brand carries forward Sofia’s concepts of elegance and casual style while incorporating trend elements, offering free fashion styles for women who do not categorize themselves and never forget the spirit of cuteness.