New Lifestyle Brand 'Mehlography Lab.' Pop-up Event to be Held at calif art gallery from May 16 (Sat)

BEAMS International Co., Ltd. (Headquarters: Meguro-ku, Tokyo; Representative Director and President: Yusaku Nishikata), which operates street brands such as 'XLARGE', 'X-girl', 'MILKFED.', and 'SILAS', will hold a pop-up event 'STUDY00 meh Collection with Mid-Century MODERN' to commemorate the launch of the new lifestyle brand 'Mehlography Lab.', operated by V inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Masataka Sei), at 'calif art gallery', a gallery space operated by BEAMS International. The event will run from Saturday, May 16, 2026, to Sunday, May 24, 2026.

'Mehlography Lab.' is a new brand with 'Rinma', a visual director, serving as its brand director.

This pop-up is a solo exhibition-style pop-up where Rinma directed the entire space. It is composed of a spatial presentation where opinions and thoughts naturally align with 'Mid-Century MODERN', an interior shop operated by BEAMS International.

The perspective of Rinma, who captures ambiguous beauty in everyday life, and the designer furniture and vintage products selected by Mid-Century MODERN gently intersect in one space, creating content where the boundaries between exhibition, products, and interiors dissolve. Rather than a perfectly finished space, it is designed to leave a slight sense of discomfort and an unutterable ambiguity, allowing visitors to enjoy the entire space as if they have come to a 'secret base'. We hope this place will allow visitors to experience the feeling of 'somehow good' in a fleeting moment, beyond just viewing products.

At the venue, as part of the exhibition, pre-orders and pre-sales of the first collection will be conducted. In addition, original novelty items that will make you chuckle, exclusive to the pop-up, will also be available.

Brand Profile A coined word combining Meh (ambiguity) and Photography (record). It values embracing the feelings evoked by blurriness, roughness, and ambiguity, like film photography, rather than denying them. It is a brand that aims to preserve the feeling of being able to accept undefinable sensations and a 'somehow good' feeling that cannot be fully explained by reasons.

【maybe, that’s enough.】 In this era where it's natural to be asked for reasons and correct answers, people are expected to explain why they like something. But in reality, the moment one falls in love with something is much more personal, intuitive, and hard to explain. Mehlography Lab. is a brand that cherishes such ambiguity, where there's no need to define things immediately.

Instagram：https://www.instagram.com/mehlographylab/

Brand Director Rinma / Visual Director Creates her own worldview from a visual perspective in spaces, clothing, dining tables, etc. Alongside this, she produces SNS creatives for companies, spatial production, and directs her own brand 'Mehlography Lab.'. She likes yellow. She likes Gag Manga Biyori. She likes Hokkyoku Ramen. She likes colored vinyl floors. She likes Niigata Mikazuki's soft-serve ice cream. She likes Ueno's Daitouryo (restaurant). She likes the ankles of people in suits when they cross their legs. She dislikes being scolded.

Instagram：https://www.instagram.com/kuma_pokke0209/

Message I believe that there isn't always a reason why we like something. In fact, I often choose things based on intuition. Even if I can't explain it well, there are moments when I feel 'somehow good', and I started this brand because I wanted to cherish that feeling as it is. I am conscious of leaving room for everyone to interpret things freely, without over-defining their meaning.

Event Overview Event Name: STUDY00 meh Collection with Mid-Century MODERN Period: Saturday, May 16, 2026 – Sunday, May 24, 2026 Business Hours: 11:00 – 20:00 *Last day closes at 17:00 Venue: calif art gallery / Mid-Century MODERN Address: 1F, 1-29-6 Aobadai, Meguro-ku, Tokyo 153-0042 (Google Maps) Admission Fee: (not specified in provided text)