SNEAKER LAB to Participate in New Balance Factory Store Karuizawa 1st Anniversary Event
Eco-friendly shoe care brand "SNEAKER LAB" will participate for two days in the "1st Anniversary Weeks" event at New Balance Factory Store Karuizawa, holding a free shoe care experience called "Shoe Care Quick Bar." Utilizing biotechnology-based products, the service aims to restore the original beauty of sneakers regardless of brand, offering a new experience for long-term shoe care.
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- 📰 Published: May 8, 2026 at 21:00
- 🔍 Collected: May 8, 2026 at 12:32
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Eco-friendly shoe care brand "SNEAKER LAB" will participate for two days, on Saturday, May 16th and Sunday, May 17th, 2026, in the "1st Anniversary Weeks" event held at New Balance Factory Store Karuizawa, and will host a free shoe care experience event called "Shoe Care Quick Bar."
At this event, we will offer a free cleaning service where you can care for your favorite pair of shoes on the spot. Using SNEAKER LAB's biotechnology-based shoe care products, we will bring out the original beauty of your sneakers. Since participation is open to all brands, not only New Balance users but also a wide range of sneaker fans can easily experience it.
Shoe Care Quick Bar Event Overview
Date and Time: Saturday, May 16th and Sunday, May 17th, 2026, both days from 10:00 to 17:00
Location: New Balance Factory Store Karuizawa (inside Karuizawa Prince Shopping Plaza)
Participation Fee: Free
About the Free Shoe Care Experience
SNEAKER LAB staff will propose appropriate care tailored to the condition of the shoes you bring in. Cleaning will be performed on the spot, caring for dirt while considering the material.
How to Participate
- Walk-ins welcome (reception at the store)
- During crowded times, numbered tickets will be issued for sequential guidance
Duration: Approximately 20 minutes
Target
- All brands welcome
- Both brought-in and worn shoes are acceptable
(One pair per person)
Notes
- Depending on the material and condition, some shoes may not be serviceable.
- The effectiveness of dirt removal may vary individually.
- You may have to wait during crowded times.
"Experience and Choose" New Balance Karuizawa 1st Anniversary Event
The "1st Anniversary Weeks" from May 11th (Monday) to May 31st (Sunday), in which SNEAKER LAB is participating, is a special event commemorating the 1st anniversary of the opening of New Balance Factory Store Karuizawa. During the period, various contents themed "shopping by experiencing and choosing" will be offered, such as 3D foot scanning, trial fitting experiences, and stamp rallies. Within this, SNEAKER LAB will participate for a limited two days on May 16th (Saturday) and 17th (Sunday), offering a new experience for long-term shoe care from the perspective of "care after wearing." Please take this opportunity to experience shoe care that allows you to wear your favorite pair of shoes longer and more beautifully.
[SNEAKER LAB]
Founded in the Republic of South Africa in 2012, SNEAKER LAB is a premium eco-friendly shoe care brand that uses biotechnology. It uses natural bacteria and enzymes as raw materials, working at a molecular level on dirt and odors, and its effects last for a long time. It is characterized by being environmentally friendly because it does not use chemical components. In addition, the packaging is a recyclable, sustainable design that considers the environment. Within a few years of its establishment, it joined the ranks of top shoe care brands and is deployed in over 50 major countries in America, Europe, Asia, and Africa.
Instagram: https://www.instagram.com/sneakerlab_jp/?hl=ja
SNEAKER LAB GIVES BACK
SNEAKER LAB collaborates with Gold Youth Development Agency, a non-profit organization for education, health, and youth leadership development. A portion of sales is donated and used to fund projects that develop youth in Africa. "Support Africa’s Youth and put Gold in your sole with every purchase of Sneaker LAB."
[Company Profile]
Company Name: BEES INTERNATIONAL Co., Ltd.
Representative Director and President: Yusaku Nishikata
Head Office Location: Higashiyama Building 7F, 1-1-2 Higashiyama, Meguro-ku, Tokyo
URL: https://bs-intl.jp/
Official Online Store: https://calif.cc/
Established: December 1990
Number of Employees: 360 (as of June 2024)
Capital: 45 million yen
Business Description: Planning, sales, and promotion of apparel and general merchandise, and e-commerce business.
At this event, we will offer a free cleaning service where you can care for your favorite pair of shoes on the spot. Using SNEAKER LAB's biotechnology-based shoe care products, we will bring out the original beauty of your sneakers. Since participation is open to all brands, not only New Balance users but also a wide range of sneaker fans can easily experience it.
Shoe Care Quick Bar Event Overview
Date and Time: Saturday, May 16th and Sunday, May 17th, 2026, both days from 10:00 to 17:00
Location: New Balance Factory Store Karuizawa (inside Karuizawa Prince Shopping Plaza)
Participation Fee: Free
About the Free Shoe Care Experience
SNEAKER LAB staff will propose appropriate care tailored to the condition of the shoes you bring in. Cleaning will be performed on the spot, caring for dirt while considering the material.
How to Participate
- Walk-ins welcome (reception at the store)
- During crowded times, numbered tickets will be issued for sequential guidance
Duration: Approximately 20 minutes
Target
- All brands welcome
- Both brought-in and worn shoes are acceptable
(One pair per person)
Notes
- Depending on the material and condition, some shoes may not be serviceable.
- The effectiveness of dirt removal may vary individually.
- You may have to wait during crowded times.
"Experience and Choose" New Balance Karuizawa 1st Anniversary Event
The "1st Anniversary Weeks" from May 11th (Monday) to May 31st (Sunday), in which SNEAKER LAB is participating, is a special event commemorating the 1st anniversary of the opening of New Balance Factory Store Karuizawa. During the period, various contents themed "shopping by experiencing and choosing" will be offered, such as 3D foot scanning, trial fitting experiences, and stamp rallies. Within this, SNEAKER LAB will participate for a limited two days on May 16th (Saturday) and 17th (Sunday), offering a new experience for long-term shoe care from the perspective of "care after wearing." Please take this opportunity to experience shoe care that allows you to wear your favorite pair of shoes longer and more beautifully.
[SNEAKER LAB]
Founded in the Republic of South Africa in 2012, SNEAKER LAB is a premium eco-friendly shoe care brand that uses biotechnology. It uses natural bacteria and enzymes as raw materials, working at a molecular level on dirt and odors, and its effects last for a long time. It is characterized by being environmentally friendly because it does not use chemical components. In addition, the packaging is a recyclable, sustainable design that considers the environment. Within a few years of its establishment, it joined the ranks of top shoe care brands and is deployed in over 50 major countries in America, Europe, Asia, and Africa.
Instagram: https://www.instagram.com/sneakerlab_jp/?hl=ja
SNEAKER LAB GIVES BACK
SNEAKER LAB collaborates with Gold Youth Development Agency, a non-profit organization for education, health, and youth leadership development. A portion of sales is donated and used to fund projects that develop youth in Africa. "Support Africa’s Youth and put Gold in your sole with every purchase of Sneaker LAB."
[Company Profile]
Company Name: BEES INTERNATIONAL Co., Ltd.
Representative Director and President: Yusaku Nishikata
Head Office Location: Higashiyama Building 7F, 1-1-2 Higashiyama, Meguro-ku, Tokyo
URL: https://bs-intl.jp/
Official Online Store: https://calif.cc/
Established: December 1990
Number of Employees: 360 (as of June 2024)
Capital: 45 million yen
Business Description: Planning, sales, and promotion of apparel and general merchandise, and e-commerce business.