SNEAKER LAB Exhibits at Outdoor Lifestyle Event "Sanroku Market vol.3", Featuring Experiential Content for "Two Days for Outdoor Enthusiasts"
Eco-friendly shoe care brand "SNEAKER LAB" will exhibit at "Sanroku Market vol.3", an outdoor lifestyle event held in Yamanashi. They will offer experiential content such as free sneaker cleaning and a gacha campaign for Instagram followers, promoting the brand's environmentally friendly biotechnology.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 21:00
- 🔍 Collected: May 1, 2026 at 12:31
- 🤖 AI Analyzed: May 1, 2026 at 17:54 (5h 22m after Collected)
Eco-friendly biotechnology shoe care brand "SNEAKER LAB" will participate in the lifestyle event "Sanroku Market vol.3" for two days, May 9 (Saturday) and 10 (Sunday), 2026, at fumotto, an experiential complex facility in Minami Alps City, Yamanashi Prefecture.
The theme of Sanroku Market vol.3 this time is "Two Days for Outdoor Enthusiasts." People who share their "likes" such as music, fishing, camping, activities, culture, and local food will gather to freely play, talk, and connect in nature, creating a weekend.
This event will be held as an "experiential local festival" for a wide range of people, not only outdoor enthusiasts but also families and local residents, promoting the charm of the Yamanashi Minami Alps area and a lifestyle of living with nature.
At the SNEAKER LAB booth, we will offer experiential content where you can experience the brand's characteristic eco-friendly biotechnology.
■ SNEAKER LAB Experiential Content
・Free Sneaker Cleaning Experience
An experiential service that allows you to care for sneaker dirt on the spot.
Both shoes you bring in or sneakers you are wearing are acceptable (one pair per person).
・Follower Benefit Gacha Campaign
Those who follow SNEAKER LAB's official Instagram (@sneakerlab_jp) can challenge the gacha once for free to win products.
*Content that children can also enjoy. Please come with your family.
■ How to Participate in the Cleaning Experience / Precautions
・Participation is free / Please speak to staff at the booth on the day
・There may be a wait during busy times
・Dirt may be difficult to remove depending on the material and condition
・The texture and appearance may change with use
・Event scenes may be used on social media later
■ Event Overview
Event Name: Sanroku Market vol.3
Date: May 9 (Saturday) - 10 (Sunday), 2026, 9:00 - 17:00
Venue: Experiential complex fumotto (Fumotto) Minami Alps Lawn Plaza area & Observation Terrace
Address: 1571-1 Tokaichiba, Minami Alps City, Yamanashi Prefecture
■ About Sanroku Market
It is a lifestyle festival where all people who love the outdoors gather against the backdrop of the beautiful nature of the Minami Alps. The theme of Sanroku Market vol.3, held for the third time, is "Two Days for Outdoor Enthusiasts."
Music, fishing, camping, activities, culture, and local food.
People who share their "likes" gather on the lawn at the foot of the mountains to freely play, talk, and connect for a weekend.
This event is an "experiential local festival" open not only to outdoor enthusiasts but also to families new to nature and local residents.
Through the introduction of local specialties and collaboration with local projects, it widely disseminates the charm of the Yamanashi Minami Alps area and proposes a "lifestyle of living with nature" to the next generation.
Instagram: https://www.instagram.com/sanroku_market/
【SNEAKER LAB】
Born in South Africa in 2012, SNEAKER LAB is an eco-friendly biotechnology premium shoe care brand. It uses natural bacteria and enzymes as raw materials to work on dirt and odors at a molecular level, and its effects last for a long time. It is characterized by being environmentally friendly because it does not use chemical components. In addition, its packaging is a sustainable design that is recyclable and environmentally conscious. Within a few years of its establishment, it joined the ranks of top shoe care brands and is deployed in over 50 major countries including America, Europe, Asia, and Africa.
Instagram: https://www.instagram.com/sneakerlab_jp/?hl=ja
SNEAKER LAB GIVES BACK
SNEAKER LAB collaborates with Gold Youth Development Agency, a non-profit organization for education, health, and youth leadership development. A portion of sales is donated and used to fund projects that develop youth in Africa.
"Support Africa’s Youth and put Gold in your sole with every purchase of Sneaker LAB."
【Company Profile】
Company Name: BEES International Co., Ltd.
Representative Director and President: Yusaku Nishikata
Head Office Location: Higashiyama Building 7F, 1-1-2 Higashiyama, Meguro-ku, Tokyo
URL: http
The theme of Sanroku Market vol.3 this time is "Two Days for Outdoor Enthusiasts." People who share their "likes" such as music, fishing, camping, activities, culture, and local food will gather to freely play, talk, and connect in nature, creating a weekend.
This event will be held as an "experiential local festival" for a wide range of people, not only outdoor enthusiasts but also families and local residents, promoting the charm of the Yamanashi Minami Alps area and a lifestyle of living with nature.
At the SNEAKER LAB booth, we will offer experiential content where you can experience the brand's characteristic eco-friendly biotechnology.
■ SNEAKER LAB Experiential Content
・Free Sneaker Cleaning Experience
An experiential service that allows you to care for sneaker dirt on the spot.
Both shoes you bring in or sneakers you are wearing are acceptable (one pair per person).
・Follower Benefit Gacha Campaign
Those who follow SNEAKER LAB's official Instagram (@sneakerlab_jp) can challenge the gacha once for free to win products.
*Content that children can also enjoy. Please come with your family.
■ How to Participate in the Cleaning Experience / Precautions
・Participation is free / Please speak to staff at the booth on the day
・There may be a wait during busy times
・Dirt may be difficult to remove depending on the material and condition
・The texture and appearance may change with use
・Event scenes may be used on social media later
■ Event Overview
Event Name: Sanroku Market vol.3
Date: May 9 (Saturday) - 10 (Sunday), 2026, 9:00 - 17:00
Venue: Experiential complex fumotto (Fumotto) Minami Alps Lawn Plaza area & Observation Terrace
Address: 1571-1 Tokaichiba, Minami Alps City, Yamanashi Prefecture
■ About Sanroku Market
It is a lifestyle festival where all people who love the outdoors gather against the backdrop of the beautiful nature of the Minami Alps. The theme of Sanroku Market vol.3, held for the third time, is "Two Days for Outdoor Enthusiasts."
Music, fishing, camping, activities, culture, and local food.
People who share their "likes" gather on the lawn at the foot of the mountains to freely play, talk, and connect for a weekend.
This event is an "experiential local festival" open not only to outdoor enthusiasts but also to families new to nature and local residents.
Through the introduction of local specialties and collaboration with local projects, it widely disseminates the charm of the Yamanashi Minami Alps area and proposes a "lifestyle of living with nature" to the next generation.
Instagram: https://www.instagram.com/sanroku_market/
【SNEAKER LAB】
Born in South Africa in 2012, SNEAKER LAB is an eco-friendly biotechnology premium shoe care brand. It uses natural bacteria and enzymes as raw materials to work on dirt and odors at a molecular level, and its effects last for a long time. It is characterized by being environmentally friendly because it does not use chemical components. In addition, its packaging is a sustainable design that is recyclable and environmentally conscious. Within a few years of its establishment, it joined the ranks of top shoe care brands and is deployed in over 50 major countries including America, Europe, Asia, and Africa.
Instagram: https://www.instagram.com/sneakerlab_jp/?hl=ja
SNEAKER LAB GIVES BACK
SNEAKER LAB collaborates with Gold Youth Development Agency, a non-profit organization for education, health, and youth leadership development. A portion of sales is donated and used to fund projects that develop youth in Africa.
"Support Africa’s Youth and put Gold in your sole with every purchase of Sneaker LAB."
【Company Profile】
Company Name: BEES International Co., Ltd.
Representative Director and President: Yusaku Nishikata
Head Office Location: Higashiyama Building 7F, 1-1-2 Higashiyama, Meguro-ku, Tokyo
URL: http