B's International Inc. (Headquarters: Meguro-ku, Tokyo; President: Yusaku Nishikata), the operator of street brand X-girl, unveiled the season visuals for its 2026 SUMMER collection on Friday, April 3, 2026.
Continuing from the SPRING season, this season's theme is 'VELVET RIOT'. It represents a quiet rebellion with a certain will residing within softness, and the coexistence of flexibility and strength.
Furthermore, for the SUMMER collection, the brand expresses the street atmosphere and the daily life of teenagers through keywords such as '90s mood' and 'Street Kids'. X-girl proposes 'REAL GIRL'S CLOTHING', incorporating diverse elements from street scenes like music, art, sports, and culture.
The products featured in these season visuals are scheduled to be released at X-girl and XLARGE/X-girl stores in Japan (excluding outlet stores), as well as through online stores.
<Retail Locations> X-girl and XLARGE/X-girl stores in Japan (excluding outlet stores), XLARGE Naha, official online store 'calif', and ZOZOTOWN.
Store List: https://x-girl.jp/stores/ Official Online Store 'calif': https://calif.cc/pages/xgirl ZOZOTOWN: https://zozo.jp/shop/x-girl/
[ABOUT X-girl] Founded in 1994 by Kim Gordon of Sonic Youth and her friend Daisy von Furth, X-girl attracted attention as a pioneer of the 'GIRL'S MOVEMENT', involving not only the fashion industry but also music and art scenes. Today, the brand continues to propose 'REAL GIRL'S CLOTHING' as a realistic street style for girls, incorporating diverse elements from music, art, sports, and culture, offering basic yet timeless items updated for the modern era.
[Company Profile] Company Name: B's International Inc. President: Yusaku Nishikata Headquarters: 7F Higashiyama Bldg., 1-1-2 Higashiyama, Meguro-ku, Tokyo URL: https://bs-intl.jp/ Official Online Store: https://calif.cc/ Established: December 1990 Number of Employees: 400 (as of September 2025) Capital: 45 million yen Business: Planning and sales of clothing and sundries, sales promotion, and EC business.
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- Source: PR TIMES
- Category: News