German Travel Brand <Floyd> Debuts at Isetan Shinjuku

German travel brand Floyd is launching at Isetan Shinjuku on April 15, 2026, featuring travel cases with vibrant colors and skateboard-inspired wheels. The brand, rooted in 1970s Californian skate culture, offers customizable suitcases that blend playful design with high functionality. This debut at the refreshed "Isetan Suitcase" aims to provide a new travel style that reflects individual lifestyles and fashion.
product_launchNQ 100/100出典：PR Times

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  • 📰 Published: April 1, 2026 at 21:00
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The travel brand , originating from Munich, Germany, will make its debut on Wednesday, April 15, 2026, with the refresh opening of "Isetan Suitcase," which handles travel bags at Isetan Shinjuku Store. The brand will offer travel cases featuring iconic designs with colorful suitcases and skateboard wheels.

In recent years, with the recovery of travel demand, suitcases have evolved from mere tools for movement into items chosen as part of one's lifestyle and fashion. "Isetan Suitcase" proposes a new travel style under the concept of "Guided by My Own Journey," offering brands that allow customers to enjoy not only functionality but also design and individuality.

Travel Brand Born from Skate Culture

is a travel and lifestyle brand founded in Munich, Germany.

Its designs are inspired by the skate culture of Venice Beach, California, in the 1970s.

The casters, inspired by the brand's symbolic skateboard wheels, combine excellent maneuverability with an impactful design. The ability to customize one's own suitcase with colorful body colors and interchangeable wheels is also an attractive feature.

Make Travel More Free with Colorful Suitcases

The sales floor will feature a rich lineup of color variations, centering on the brand's flagship travel case, "FLOYD CABIN". A wide range of travel goods will also be available, leading to a freer and more enjoyable travel experience.

Suitcases that allow you to express your individuality like fashion, even though they are travel tools. proposes a new travel style that combines playfulness and functionality.

■ Product Example
FLOYD CABIN
Price: ¥121,000 ~

Other travel cases in 5 sizes, bags/pouches and other small items are available.

■ Exhibition Overview
Brand: Floyd
Opening Date: Wednesday, April 15, 2026
Location: Isetan Shinjuku Store, Isetan Kaikan B1F

3-14-1 Shinjuku, Shinjuku-ku, Tokyo

TEL: 03-3352-1111 (main) OPEN-CLOSE/10:00-20:00
Sales Floor: Isetan Suitcase

■ About Floyd
is a travel case brand founded in Munich, Germany. Its designs are inspired by the skate culture of Venice Beach, California, in the 1970s. The casters, inspired by the brand's symbolic skateboard wheels, combine excellent maneuverability with an impactful design. The ability to customize one's own suitcase with colorful body colors and interchangeable wheels is also an attractive feature.

Floyd Suitcases Featuring Colorful Bodies and Skateboard Wheels

【Floyd】
Floyd, a travel case brand, was founded in 2019 by Bernd Georgi and Horst Kern from Munich, Germany. It embodies individuality and innovation while conveying the spirit of 1970s Californian skateboard culture to the present day. Its unique and distinctive appearance attracts fashion-conscious business people and travelers around the world, and it is rapidly expanding.
・Official Website (Domestic):http://floydjapan.com/

・Official Instagram (Domestic):@floyd.japan

【Company Profile】
Company Name: B's International Co., Ltd.

Representative Director and President: Yusaku Nishikata

Head Office Location: Higashiyama Building 7F, 1-1-2 Higashiyama, Meguro-ku, Tokyo

URL:https://bs-intl.jp/

Official Online Store:https://calif.cc/
Year of establishment: December 1990
Number of employees: 360 (as of June 2024)
Capital: 45 million yen Business activities: Planning and sales of apparel and miscellaneous goods, sales promotion, EC business

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