German Travel Brand 'Floyd' Debuts at Isetan Shinjuku

Floyd, a travel brand from Munich, Germany, will debut at the 'Isetan Suitcase' section of Isetan Shinjuku on Wednesday, April 15, 2026. The brand features travel cases with iconic designs inspired by skateboard wheels and vibrant colors. As travel demand recovers, suitcases are evolving from mere transport tools into lifestyle and fashion statements. 'Isetan Suitcase' proposes a new travel style under the concept of 'Guided by a journey that is uniquely mine,' offering brands that combine functionality with design and individuality. Floyd, born in Munich, draws inspiration from the 1970s Venice Beach, California skate culture. Its signature skateboard-inspired wheels offer excellent mobility and a striking look. The ability to customize with colorful bodies and interchangeable wheels is a key attraction. The store will feature the flagship 'FLOYD CABIN' along with a wide variety of colors and travel accessories. Product example: FLOYD CABIN from 121,000 JPY. Location: Isetan Shinjuku, Isetan Kaikan B1F. Founded in 2019 by Bernd Georgi and Horst Kern, Floyd embodies individuality and innovation.