BS Asahi Launches Video Series 'The Breath of Japan' Showcasing Hidden Charms of Japan
BS Asahi has started a new video series on YouTube titled 'The Breath of Japan -through new eyes,' focusing on traditional crafts and landscapes from a fresh creator's perspective.
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- 📰 Published: April 15, 2026 at 19:00
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BS Asahi Co., Ltd. has launched a YouTube series to re-discover Japan's overlooked beauty. Titled 'The Breath of Japan -through new eyes,' the project collaborates with young creators to capture local traditions like Mino Washi and Kumejima Tsumugi silk. The first series features four regions: Mino, Kanazawa, Kumejima, and Arita, highlighting the dedicated artisans and the flow of daily life in these areas.
FAQ
Where can I watch these videos?
You can watch them on the official YouTube channel @The_Breath_of_Japan.