BS Asahi Co., Ltd. has launched a YouTube series to re-discover Japan's overlooked beauty. Titled 'The Breath of Japan -through new eyes,' the project collaborates with young creators to capture local traditions like Mino Washi and Kumejima Tsumugi silk. The first series features four regions: Mino, Kanazawa, Kumejima, and Arita, highlighting the dedicated artisans and the flow of daily life in these areas.
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- Source: PR TIMES
- Category: campaign