Bruce Clay Japan, Inc. (Headquarters: Shibuya-ku, Tokyo; Representative: Ryuta Otsuka; hereinafter "Bruce Clay Japan") is pleased to announce that as of April 1, 2026, it has obtained "JICDAQ Certification" in the two categories of "Brand Safety" and "Invalid Traffic Countermeasures" for the advertiser domain, based on the certification standards of JICDAQ (Japan Organization for Digital Advertising Quality).
Background of JICDAQ Certification Bruce Clay Japan has supported corporate growth for many years in the field of digital marketing, focusing on search engine optimization (SEO) and internet advertising operations. With the recent escalation of issues in the digital advertising market, such as "ad fraud" and "ad placement on inappropriate sites," our company has made the delivery of healthy advertising—aimed at protecting our clients' brand value and maximizing return on investment—our top priority.
Our operational structure and business processes have now been objectively recognized through verification by a third-party organization as meeting the quality standards established by JICDAQ. Through this, we will continue to provide even more transparent and secure services to our business partners and society at large.
Our Policy on Advertising Quality https://bruceclay.jpn.com/ad_quality/
About JICDAQ Certification JICDAQ is the only certification organization established by three domestic advertising industry associations (JAA: Japan Advertisers Association, JAAA: Japan Advertising Agencies Association, and JIAA: Japan Interactive Advertising Association) to ensure the "soundness" of digital advertising.
It certifies only those businesses that possess operational processes compliant with certification standards for the elimination of "ad fraud" that exploits advertising budgets and the "ensuring of brand safety" to prevent ads from appearing on sites that could damage a brand.
About Bruce Clay Japan, Inc. Bruce Clay Japan, Inc. is the Japanese subsidiary of Bruce Clay, Inc., which was founded in the United States in 1996 and established the concept of "Search Engine Optimization (SEO)." Since its inception, the company has continued to adapt to changes in search algorithms and currently provides comprehensive digital marketing consulting services centered on SEO, SEM, and CRO (Conversion Rate Optimization).
Company Overview Company Name: Bruce Clay Japan, Inc. Address: Omi Building 8F, 3-19-1 Shibuya, Shibuya-ku, Tokyo TEL: 03-5468-3860 Official Website: https://bruceclay.jpn.com/
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- Source: PR TIMES
- Category: award