Bruce Clay Japan Obtains "JICDAQ Certification" for Digital Ad Quality

Bruce Clay Japan has obtained JICDAQ certification in two areas: "Brand Safety" and "Invalid Traffic Countermeasures," enabling more reliable digital marketing support.
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  • 📰 Published: April 1, 2026 at 20:52
Bruce Clay Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative: Ryota Otsuka; hereinafter "Bruce Clay Japan") announced that, effective April 1, 2026, it has obtained "JICDAQ Certification" in two areas for ad buyers: "Brand Safety" and "Invalid Traffic Countermeasures," based on the certification standards of JICDAQ (Japan Interactive Advertising Certification Organization).

Background of JICDAQ Certification Acquisition
Bruce Clay Japan has supported corporate growth for many years in the digital marketing domain, focusing on search engine optimization (SEO) and internet advertising operations. In recent years, as issues such as "ad fraud" and "ad placement on inappropriate sites" have become serious in the digital advertising market, our company has made sound ad delivery a top priority to protect advertisers' brand value and maximize their return on investment.

This time, our operational system and business processes have been objectively recognized by a third-party verification as meeting JICDAQ's quality standards. This will enable us to provide even more transparent and secure services to our clients and society.

Our Policy on Ad Quality
https://bruceclay.jpn.com/ad_quality/

About JICDAQ Certification
JICDAQ is the sole certification body established by three domestic advertising-related organizations (JAA "Japan Advertisers Association," JAAA "Japan Advertising Agencies Association," and JIAA "Japan Interactive Advertising Association") to ensure the "integrity" of digital advertising.

It certifies only those businesses with operational processes that meet certification standards for eliminating "ad fraud" (ad scams) that exploit advertising budgets and ensuring "brand safety" by preventing ad placements on sites that could harm a brand.

About Bruce Clay Japan Co., Ltd.
Bruce Clay Japan Co., Ltd. is the Japanese subsidiary of Bruce Clay Inc., which was established in the United States in 1996 and established the concept of "Search Engine Optimization (SEO)." Since its founding, it has continuously adapted to changes in search algorithms, and now provides comprehensive digital marketing consulting services centered on SEO, SEM, and CRO (Conversion Rate Optimization).

Company Profile
Company Name: Bruce Clay Japan Co., Ltd.
Location: Omi Building 8F, 3-19-1 Shibuya, Shibuya-ku, Tokyo
TEL: 03-5468-3860
Official Website: https://bruceclay.jpn.com/

FAQ

What is JICDAQ certification?

JICDAQ is Japan's sole certification body ensuring the integrity of digital advertising, setting standards for ad fraud prevention and brand safety.

Which certification areas did Bruce Clay Japan acquire?

They obtained certification in two areas for ad buyers: "Brand Safety" and "Invalid Traffic Countermeasures."

What are the benefits of this certification for advertisers?

Advertisers can expect more transparent and secure ad delivery services, protecting brand value and maximizing return on investment.