Broncos20 Co., Ltd. (hereinafter "the Company"), the operator of the professional basketball team "Saitama Broncos," will change its company name and adopt a new management structure effective July 1, 2026.
The Saitama Broncos will continue growing together with the local community, and we sincerely appreciate your continued support and encouragement.
Regarding the Company Name Change
The professional basketball team "Saitama Broncos," which has Saitama City and Tokorozawa City as its home towns and will enter B.LEAGUE ONE starting in the 2026-27 season, has established partnership agreements with 10 municipalities (※1) and continues to strengthen its ties with the region. To further solidify the bond between the team and the community and to leap into the next stage of growth, we have decided to change the name of the operating company. The team name will remain unchanged as "Saitama Broncos."
New Company Name: Saitama Broncos Co., Ltd. Previous Company Name: Broncos20 Co., Ltd.
(※1) A total of 10 municipalities: Saitama City, Tokorozawa City, Fujimino City, Sayama City, Kasukabe City, Fukaya City, Hasuda City, Hanyu City, Gyoda City, and Ina Town
Regarding the New Management Structure
Effective July 1, 2026, Haruhiko Arui will assume the position of Representative Director and President. Katsuyuki Kotake, who previously served as Representative Director and President, will continue as a Director, focusing on nurturing the next generation of basketball players through school operations and other community engagement initiatives.
Name: Haruhiko Arui New Position: Representative Director and President Previous Position: Director
Name: Katsuyuki Kotake New Position: Director Previous Position: Representative Director and President
Comment from Director Katsuyuki Kotake
Thank you always for your passionate support. As our club has now achieved the great dreams of "realizing a new arena" and "entering B.LEAGUE PREMIER," I am entrusting the leadership to Haruhiko Arui, our new president, whom I deeply trust. I will now dive into the front lines where my energy is most needed. I will pour my passion into our "Academy" (developing young talent)—the future treasure of our sport—and into our community-rooted activities that form the foundation of our club. I am incredibly excited to experience, together with all of you, an unprecedented and joyful future under this accelerating new structure. Please look forward to the Broncos' bold, spirited new challenge!
Comment from New Representative Director and President Haruhiko Arui
Thank you sincerely for your continued warm support of the Saitama Broncos. I am Haruhiko Arui, newly appointed Representative Director and President of Saitama Broncos Co., Ltd.
Starting in the 2026-27 season, we will begin a new challenge on the stage of "B.LEAGUE ONE." We will deepen our bonds more than ever with our fans, corporate partners, government bodies, and local communities—including our home towns of Saitama City and Tokorozawa City—and grow the team together, aiming for the top of this new league. As one unified club, we will seriously pursue our big dream of entering "B.PREMIER" in the 2030-31 season.
Sports have the powerful ability to enrich communities and bring vitality to people's lives. We will create excitement in our region and deliver even greater inspiration and energy to your daily lives.
I am fully committed to realizing this dream, dedicating all my past management experience to building a club that is loved and respected by all, and establishing a strong and solid foundation for our organization.
Please look forward to the Saitama Broncos' new journey.
(Biography of Haruhiko Arui)
Born August 30, 1979 (Showa 54) in Hyogo Prefecture.
Joined Mizuho Bank, Ltd. in 2002. After working at Deloitte Tohmatsu Financial Advisory Services Inc., Dwango Co., Ltd., and the Organization for Economic Development and Support, joined DIP Co., Ltd. in 2018. Currently serves as Managing Executive Officer and CFO at DIP Co., Ltd., overseeing Human Resources, General Affairs, Management Strategy, and Sports Entertainment Business. Appointed as Director of Broncos20 Co., Ltd. in 2025. Scheduled to assume the role of Representative Director and President of Saitama Broncos Co., Ltd. (current Broncos20 Co., Ltd.) in July 2026. (※2)
(※2) Concurrent position with current role at DIP Co., Ltd.
About the Saitama Broncos
A men's professional basketball team in B3 League, operating with Saitama City and Tokorozawa City as dual home towns. One of the "Original 6" clubs that participated from the inaugural season of the bj league, the predecessor of B.LEAGUE, the team boasts a distinguished history. In 2020, the club restarted operations with the goal of achieving financial stability and building a team that is loved by and contributes to the community. The Saitama Broncos is committed to energizing THE SAITAMA through basketball and focusing on initiatives for the next generation of youth.
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Inquiries regarding this announcement Public Relations Department, Saitama Broncos Co., Ltd. Inquiry Form broncos_pr@dip-net.co.jp
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- Source: PR TIMES
- Category: 経営変更