BRJ Launches Wrapped Three-Wheeled Electric Seat Board for Patisserie "Emilie Floge" in Tachikawa City, Tokyo

BRJ Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Hidemitsu Miyachi, hereinafter "BRJ"), a company dedicated to providing safe electric mobility solutions to address "transportation deserts" in rural areas, has launched a wrapped three-wheeled electric seat board featuring the design of "Emilie Floge," a patisserie established in Tachikawa City, Tokyo in 1980.

This initiative is part of the "Local Wrapping Sponsorship" program, aimed at revitalizing regional economies through mobility. Under this service, local businesses and organizations that support the next-generation mobility service "TOCKLE" can have their preferred designs wrapped onto vehicles. This initiative unites local businesses, residents, visitors, and BRJ to promote regional revitalization.

Three-wheeled electric seat board wrapped with the design of Tachikawa's patisserie "Emilie Floge"

Background of Service Launch

This mobility service aims not only to provide transportation but also to revitalize local economies by leveraging mobility as a starting point. We believe that local businesses, including members of chambers of commerce and industry—the backbone of regional economies—are essential partners in creating the charm of our cities.

To visualize local support, we have created a system in which sponsored wrapping vehicles, carrying the spirit of community support, travel through the city. By connecting local businesses, residents, and visitors through mobility, we aim to foster new vibrancy and cultivate civic pride within the community.

Three-wheeled electric seat board wrapped with the design of Tachikawa's patisserie "Emilie Floge"

Overview

Model: Three-wheeled electric seat board

Wrapping design: Featuring "Emilie Floge," a patisserie in Tachikawa City

Emilie Floge

Operating under the philosophy of "Creating Authenticity," Emilie Floge is a patisserie located just a 2-minute walk from the north exit of Tachikawa Station, bringing quality to everyday life. Using fresh local ingredients such as fruits and eggs sourced from Tachikawa, the shop's freshly made, safe, and reliable confections have long been cherished by the local community.

Address: 2-5-1 Akebono-cho, Tachikawa City, Tokyo 190-0012

TEL / FAX: 042-527-1138

Business Hours

Shop: 10:00–20:00

Salon: 10:00–19:00 (Last Order 18:30)

Regular Holiday: New Year's Day

Seating Capacity: 28 seats indoors (16 seats on the terrace)

URL: https://emilie-floge.co.jp/

Future Developments

This mobility service will continue to evolve with the support of local residents and businesses. We will steadily advance toward establishing a new form of "local infrastructure" that supports and promotes the charm of our cities from the ground up.

TOCKLE's Commitment to Safety

1: Focusing on Rural Areas, Not Urban Centers

In rural areas, public transportation such as buses and trains face existential threats due to deficits, reduced service, and driver shortages. TOCKLE aims to address these "transportation deserts." Additionally, rural areas generally have lower traffic volumes and wider roads compared to urban centers, making them more suitable for safe operations. For these two reasons—solving regional challenges and ensuring safety—TOCKLE primarily focuses on deployment in rural areas.

2: Preventing Entry into Hazardous Areas with Geo-fencing

TOCKLE is equipped with a safety system called "geo-fencing," which uses GPS to detect vehicle location and automatically stops the vehicle when it enters a restricted zone. Municipalities can flexibly define these no-entry zones based on local conditions.

3: Complete Ban on Nighttime Operations

In the electric mobility industry, it is common practice to consider nighttime as a peak earning period, as people often use these vehicles for long-distance travel after missing the last train. However, it is also an industry reality that some users operate vehicles under the influence of alcohol during late hours. Safety must take precedence over profit. Therefore, TOCKLE prohibits nighttime operations in all regions.

Municipal Implementation and Verification Records

Implemented

· Tachikawa City, Tokyo (October 2021–)

· Nagareyama City, Chiba Prefecture (August 2022–)

· Fukuoka City, Fukuoka Prefecture (July 2024–)

Under Evaluation for Implementation

· Kofu City, Yamanashi Prefecture (September 2025–January 2026)

· Saga City, Saga Prefecture (September 2025–January 2026)

· Ota-cho, Chiba Prefecture (September 2025–January 2026)

· Muroto City, Kochi Prefecture (September 2025–January 2026)

· Kakegawa City, Shizuoka Prefecture (October 2025–January 2026)

· Hitachi City, Ibaraki Prefecture (October 2025–December 2025)

· Nagano City and Saku City, Nagano Prefecture (October 2025–December 2025)

Municipalities interested in implementation are encouraged to contact:

Sales and Municipal Liaison: Kameya

Contact Form: https://www.brj.jp/contact

Company Overview

Company Name: BRJ Co., Ltd.

President and CEO: Hidemitsu Miyachi

Headquarters: 1-2-3 Aoyama, Minato-ku, Tokyo 107-0061, 12F Aoyama Building

Corporate Website: https://www.brj.jp/

Service Website: https://tockle.jp/

BRJ operates under the vision of "Creating Future Public Transportation That Is Thanked by People and Communities," offering next-generation mobility sharing, rental services, and regional transportation solutions. Prioritizing safety above all, BRJ works closely with municipalities to eliminate transportation gaps in rural areas.

President Miyachi began his professional career as a truck driver in the logistics industry. Over approximately 10 years as a driver, he deeply recognized how transportation businesses have long taken safety seriously through daily safety meetings and training. Drawing on this experience, he places the highest priority on safety in the development and operation of the TOCKLE service.