Mayor of Tako Town Also Participated, Press Briefing and Test Ride Event Held on Friday, April 24
BRJ Inc. launched the e-bike sharing service 'GREENRIDE' in Tako Town, Chiba on April 24, 2026, aiming to promote inbound tourism through a public-private partnership.
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- 📰 Published: April 25, 2026 at 00:14
- 🔍 Collected: April 24, 2026 at 15:32
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BRJ Inc. (Headquarters: Minato-ku, Tokyo, President: Hideaki Miyauchi, hereinafter 'BRJ'), which provides safe, new transportation methods and transport operations optimized for each region, in collaboration with Tako Town (Katori-gun, Chiba Prefecture, Mayor: Tomiko Hirayama) and Michi-no-Eki 'Tako Ajisaikan' (Operator: Tako Co., Ltd., Katori-gun, Tako Town, Chiba Prefecture, Representative: Tomohiko Yoshikawa), launched 'GREENRIDE', an activity bike sharing service utilizing 'TOKCLE' (*), starting Friday, April 24, 2026, with the aim of attracting inbound tourists and promoting tourism.
This project is an initiative utilizing the Ministry of Internal Affairs and Communications' 'Regional Revitalization Entrepreneur Program', aiming to eliminate transportation voids through a public-private partnership between the local government (Tako Town), a local company (Tako Co., Ltd.), and a startup (BRJ).
A press briefing and test ride event for the media was held on Friday, April 24, attended by Tako Town Mayor Tomiko Hirayama, Tako Co., Ltd. Representative Tomohiko Yoshikawa, and BRJ President Hideaki Miyauchi.
(*) A next-generation mobility sharing service operated by BRJ that supports last-mile travel (the 'short distance' from stations or bus stops to homes or destinations).
https://www.brj.jp/tockle
[Image: Departure Ceremony Left: Tomohiko Yoshikawa, Representative of Tako Co., Ltd., Center: Tomiko Hirayama, Mayor of Tako Town, Right: Hideaki Miyauchi, President of BRJ]
■ Background of the Initiative
This initiative utilizes the Ministry of Internal Affairs and Communications' 'Regional Revitalization Entrepreneur Program' to establish a system where people can easily tour Tako Town's rich natural environment, historical and cultural resources, roadside stations, and tourist bases by bicycle. With the goal of extending the stay of tourists and increasing consumption within the town, it started by the public and private sectors ('Local Government/Tako Town, Local Company/Tako Co., Ltd., Startup/BRJ') providing what they each have free of charge.
■ Project Overview
The purpose of this project is to take advantage of Tako Town's proximity to Narita Airport and promote a new activity where inbound and domestic tourists can switch their transportation mode from cars to activity-type electric assist bicycles to tour the area.
Tako Town provides the field, while Tako Co., Ltd. and BRJ handle the vehicles, system, and operations. The biggest feature is that it is not in the format of a commissioned project led by the local government, but rather that private companies provide resources such as vehicles, systems, and operational know-how from the initial stage.
Centered around 'Regional Revitalization Entrepreneurs', it builds a public-private partnership model where private companies and local governments participate jointly from project design as equal partners. By integrating the speed and specialized knowledge unique to the private sector into local government measures, it aims to realize sustainable and highly effective regional revitalization.
■ Service Overview
Service Name: GREENRIDE
Start of Operation: Friday, April 24, 2026, 12:00
Installation Location: Michi-no-Eki Tako Ajisaikan
Business Hours: 9:00-19:00 (Rental available hours)
Number of Units Introduced: 10 units
Usage Fee: 500 yen per day (tax included)
How to Use: Unmanned rental and return via smartphone app
Transportation Mode: Activity-type electric assist bicycle
■ About Tako Town
Located in northeastern Chiba, adjacent to Narita International Airport, it is a town blessed with lush nature. It is famous for vegetables produced on its fertile farmland, such as 'Tako Rice Koshihikari' and 'Tako Yamato Potato', which boasts one of the highest production volumes in the country. It is also a popular destination visited by many for its seasonal scenery, the 'Hydrangea Promenade' consisting of about 10,000 hydrangeas, and one of the prefecture's leading roadside stations, 'Michi-no-Eki Tako Ajisaikan'.
Official Website: https://www.town.tako.chiba.jp/
■ About Michi-no-Eki 'Tako Ajisaikan'
Located at the foot of Tako Ohashi Bridge where Route 296 and the Kuriyama River intersect, Michi-no-Eki 'Tako' is a popular spot where you can fully enjoy Tako amidst rural scenery, featuring the Fureai Market and Kitchen TAKO.
Location: 1069-1 Tako, Tako Town, Katori-gun, Chiba Prefecture
Facility Information:
(1) Fureai Market: Sale of Tako rice, local agricultural products, and processed goods
Business Hours: 9:00 - 18:00
(2) Kitchen TAKO
While enjoying the seasonal flowers blooming along the Kuriyama River, you can enjoy meals made with Tako rice and local agricultural products. Ice cream made with sweet potatoes and strawberries is particularly recommended.
Business Hours: Weekdays 10:00 - 16:00, Weekends & Holidays 10:00 - 17:00 (Food Service Hours: Weekdays 11:00 - 14:30, Weekends & Holidays 10:00 - 15:00)
There is also a 'Rest Information Corner' and 'Free Rest Facility' where you can find out about nearby roads, roadside stations, and local tourist information, as well as a parking lot available 24 hours a day.
Official Website: https://www.michinoeki-tako.com/
■ Company Profile
Company Name: BRJ Inc.
President: Hideaki Miyauchi
Headquarters: 12F Aoyama Building, 1-2-3 Kita-Aoyama, Minato-ku, Tokyo
Corporate Website:
This project is an initiative utilizing the Ministry of Internal Affairs and Communications' 'Regional Revitalization Entrepreneur Program', aiming to eliminate transportation voids through a public-private partnership between the local government (Tako Town), a local company (Tako Co., Ltd.), and a startup (BRJ).
A press briefing and test ride event for the media was held on Friday, April 24, attended by Tako Town Mayor Tomiko Hirayama, Tako Co., Ltd. Representative Tomohiko Yoshikawa, and BRJ President Hideaki Miyauchi.
(*) A next-generation mobility sharing service operated by BRJ that supports last-mile travel (the 'short distance' from stations or bus stops to homes or destinations).
https://www.brj.jp/tockle
[Image: Departure Ceremony Left: Tomohiko Yoshikawa, Representative of Tako Co., Ltd., Center: Tomiko Hirayama, Mayor of Tako Town, Right: Hideaki Miyauchi, President of BRJ]
■ Background of the Initiative
This initiative utilizes the Ministry of Internal Affairs and Communications' 'Regional Revitalization Entrepreneur Program' to establish a system where people can easily tour Tako Town's rich natural environment, historical and cultural resources, roadside stations, and tourist bases by bicycle. With the goal of extending the stay of tourists and increasing consumption within the town, it started by the public and private sectors ('Local Government/Tako Town, Local Company/Tako Co., Ltd., Startup/BRJ') providing what they each have free of charge.
■ Project Overview
The purpose of this project is to take advantage of Tako Town's proximity to Narita Airport and promote a new activity where inbound and domestic tourists can switch their transportation mode from cars to activity-type electric assist bicycles to tour the area.
Tako Town provides the field, while Tako Co., Ltd. and BRJ handle the vehicles, system, and operations. The biggest feature is that it is not in the format of a commissioned project led by the local government, but rather that private companies provide resources such as vehicles, systems, and operational know-how from the initial stage.
Centered around 'Regional Revitalization Entrepreneurs', it builds a public-private partnership model where private companies and local governments participate jointly from project design as equal partners. By integrating the speed and specialized knowledge unique to the private sector into local government measures, it aims to realize sustainable and highly effective regional revitalization.
■ Service Overview
Service Name: GREENRIDE
Start of Operation: Friday, April 24, 2026, 12:00
Installation Location: Michi-no-Eki Tako Ajisaikan
Business Hours: 9:00-19:00 (Rental available hours)
Number of Units Introduced: 10 units
Usage Fee: 500 yen per day (tax included)
How to Use: Unmanned rental and return via smartphone app
Transportation Mode: Activity-type electric assist bicycle
■ About Tako Town
Located in northeastern Chiba, adjacent to Narita International Airport, it is a town blessed with lush nature. It is famous for vegetables produced on its fertile farmland, such as 'Tako Rice Koshihikari' and 'Tako Yamato Potato', which boasts one of the highest production volumes in the country. It is also a popular destination visited by many for its seasonal scenery, the 'Hydrangea Promenade' consisting of about 10,000 hydrangeas, and one of the prefecture's leading roadside stations, 'Michi-no-Eki Tako Ajisaikan'.
Official Website: https://www.town.tako.chiba.jp/
■ About Michi-no-Eki 'Tako Ajisaikan'
Located at the foot of Tako Ohashi Bridge where Route 296 and the Kuriyama River intersect, Michi-no-Eki 'Tako' is a popular spot where you can fully enjoy Tako amidst rural scenery, featuring the Fureai Market and Kitchen TAKO.
Location: 1069-1 Tako, Tako Town, Katori-gun, Chiba Prefecture
Facility Information:
(1) Fureai Market: Sale of Tako rice, local agricultural products, and processed goods
Business Hours: 9:00 - 18:00
(2) Kitchen TAKO
While enjoying the seasonal flowers blooming along the Kuriyama River, you can enjoy meals made with Tako rice and local agricultural products. Ice cream made with sweet potatoes and strawberries is particularly recommended.
Business Hours: Weekdays 10:00 - 16:00, Weekends & Holidays 10:00 - 17:00 (Food Service Hours: Weekdays 11:00 - 14:30, Weekends & Holidays 10:00 - 15:00)
There is also a 'Rest Information Corner' and 'Free Rest Facility' where you can find out about nearby roads, roadside stations, and local tourist information, as well as a parking lot available 24 hours a day.
Official Website: https://www.michinoeki-tako.com/
■ Company Profile
Company Name: BRJ Inc.
President: Hideaki Miyauchi
Headquarters: 12F Aoyama Building, 1-2-3 Kita-Aoyama, Minato-ku, Tokyo
Corporate Website: