Hokuei Town, Hokuei Town Chamber of Commerce and Industry, and BRJ Sign Partnership Agreement on Commerce Promotion and Tourism Development Utilizing Next-Generation Mobility
BRJ signs a partnership agreement with Hokuei Town and its Chamber of Commerce and Industry to promote commerce and tourism through the use of next-generation mobility.
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- 📰 Published: March 29, 2026 at 00:10
BRJ Inc. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Hideaki Miyauchi; hereinafter "BRJ"), a provider of safe, new transportation methods and optimized local traffic operations, signed a "Partnership Agreement on Commerce Promotion and Tourism Development Utilizing Next-Generation Mobility" with Hokuei Town and the Hokuei Town Chamber of Commerce and Industry on Thursday, March 26.
Background and Context
BRJ aims to realize sustainable local transportation through the power of the community, working alongside local governments, businesses, and residents to promote "gentle urban development" for a future where people and cities are comfortably connected. Guided by the vision of "creating future public transportation that is appreciated by people and cities," we have prioritized "safety, security, and community-based operations."
Through this partnership with Hokuei Town and the Hokuei Town Chamber of Commerce and Industry, we will explore the potential of next-generation mobility and verify its effectiveness, thereby strengthening our collaboration to promote commerce and tourism development.
BRJ will continue to partner with municipalities facing transportation challenges, providing not only new mobility vehicles but also a comprehensive package for safe implementation and operation.
Key Contents of the Agreement
・Purpose
The purpose is to revitalize the local economy by having the public and private sectors work together on commerce promotion and tourism development utilizing next-generation mobility that can operate safely and securely in the Yura-shuku area of Hokuei Town.
・Areas of Cooperation
(1) Introduction of next-generation mobility and operational support after introduction
(2) Commerce promotion and tourism development utilizing next-generation mobility
(3) Increasing the number of visitors and creating employment
(4) Utilization of local resources
(5) Other matters necessary to achieve the objectives
About Hokuei Town
Located in the central part of Tottori Prefecture, the town is popular for its local specialties such as melons, grapes, tomatoes, and local sake. It is also known as the hometown of Gosho Aoyama, the author of "Detective Conan," and many tourists visit the "Gosho Aoyama Manga Factory."
Company Overview
Company Name: BRJ Inc.
President and Representative Director: Hideaki Miyauchi
Headquarters: Aoyama Building 12F, 1-2-3 Kita-Aoyama, Minato-ku, Tokyo
Corporate Website: https://www.brj.jp/