Popular YouTuber Hikaru Collaborates on 'Oni-level Delicious' Burger. Japan's Top Gourmet Burger Shop BRISK STAND Releases Limited-Time 'ONI BURGER'
BRISK STAND, Japan's top gourmet burger shop, is launching the limited-time 'ONI BURGER' on May 2, 2026, in collaboration with popular YouTuber Hikaru. Based on their signature 'Kittayatsu,' this unique burger features a fried egg resembling a demon's eye and special wasabi soy sauce, blending entertainment and food.
📋 Article Processing Timeline
- 📰 Published: May 5, 2026 at 00:00
- 🔍 Collected: May 4, 2026 at 15:31
- 🤖 AI Analyzed: May 4, 2026 at 15:34 (2 min after Collected)
BRISK STAND, a gourmet burger shop with the concept of 'Dive into Japanese cuisine,' will be selling 'ONI BURGER,' a collaborative product with popular YouTuber Hikaru, for a limited time from May 2, 2026, until the end of May 2026.
This product is a special hamburger that can only be tasted here, developed based on BRISK STAND's signature product 'Kittayatsu' (The Cut One).
**Collaboration born from entertainment × serious 'food'**
This project is a special collaboration focusing on the fusion of entertainment and food, with product development carried out from scratch with Mr. Hikaru. Beyond creating a 'hot topic product' in the age of social media and video culture, we focused on 'delivering something truly delicious to eat' and designed every detail.
It is completed as a dish that satisfies not only with its visual impact but also firmly with its taste.
**What is ONI BURGER?**
'ONI BURGER' is a hamburger based on BRISK STAND's signature product 'Kittayatsu,' boldly topped with a runny fried egg reminiscent of a demon's eye. Furthermore, the special wasabi soy sauce added as an accent enhances the umami of the meat, creating an addictive flavor. It is truly an 'oni-level delicious' dish, fusing Japanese essence with playfulness.
**Product Overview**
Product Name: ONI BURGER
* Single Patty 1,850 yen (tax included)
* Double Patty 2,700 yen (tax included)
Sales Period: May 2, 2026 - May 31, 2026 (Limited Time)
Sales Stores: All BRISK STAND stores
**About the collaboration with Mr. Hikaru**
The representative of BRISK STAND co-starred with Mr. Hikaru in 'Reiwa no Tora' in 2024 and has deepened their exchange through business in Dubai thereafter. Amidst this relationship, mutual understanding of their thoughts and values emerged, leading to this collaboration. Our particular focus was on how to create an 'unusual deliciousness' that had never been seen before, while still basing it on BRISK STAND's signature product 'Kittayatsu.' The answer we arrived at was the combination of a runny fried egg, imagined as a demon's eye, and special wasabi soy sauce as a flavor accent. While seemingly unexpected, the harmonious taste that spreads in your mouth the moment you take a bite truly symbolizes this collaboration. The communicative power of Hikaru and the product strength cultivated by BRISK STAND. By combining their respective strengths, this collaboration product was completed as 'not just a gimmick.'
**About BRISK STAND**
A hamburger shop with its main store in Kobe. Its Japanese-inspired hamburgers are unique in the burger world. Starting with its first selection into 'Tabelog Top 100 Restaurants' in 2024, it has been actively expanding its stores nationwide. In 2025, it won the 'JAPAN BURGER CHAMPIONSHIP 2025' and acquired the title of Japan's No. 1! It also has experience participating in a world competition held in Indianapolis, USA.
Only additive-free buns with whole wheat flour are used for hamburgers, and no shortening or margarine is used. The satisfying patties are 100% domestic beef, without binders, and finished using only domestic natural salt. The homemade stewed onions, which are the key to the taste, have a sweet and rich flavor. They pair perfectly with the juicy patties, creating the authentic BRISK STAND taste. And among the many menu items, 'Kittayatsu' (The Cut One), made with an unparalleled method, is a BRISK STAND specialty. The hamburger is cut vertically, and its cross-section is grilled a second time on a hot iron plate, allowing the patties and ingredients to thoroughly absorb the meat juices. There are often queues for 'Kittayatsu' even before opening. Its innovative appearance, which makes you want to take a photo, and the texture and aroma of its cross-section are highly praised.
**~Store List~**
[Hokkaido] Sapporo Store
[Kanto] Asakusa Store, Kamakura Store, Kabukicho Store, Shinjuku Store, Omotesando Store, Azabujuban Store, Suidobashi Store, Nakameguro Store, Ebisu Store, Ikebukuro Sunshine Store, Kitasenju Store
[Koshinetsu] Niigata Store
[Chubu] Okazaki Store, Nagoya Sakae Store, Matsusaka Store
[Kansai] Kobe Main Store, Umeda Store, Himeji Store, Kyoto Store, Lalaport Sakai Store
[Shikoku] Tokushima Store
[Okinawa] Nago Store
24 stores nationwide *As of 2026.4.23
Official Website
Official Instagram
This product is a special hamburger that can only be tasted here, developed based on BRISK STAND's signature product 'Kittayatsu' (The Cut One).
**Collaboration born from entertainment × serious 'food'**
This project is a special collaboration focusing on the fusion of entertainment and food, with product development carried out from scratch with Mr. Hikaru. Beyond creating a 'hot topic product' in the age of social media and video culture, we focused on 'delivering something truly delicious to eat' and designed every detail.
It is completed as a dish that satisfies not only with its visual impact but also firmly with its taste.
**What is ONI BURGER?**
'ONI BURGER' is a hamburger based on BRISK STAND's signature product 'Kittayatsu,' boldly topped with a runny fried egg reminiscent of a demon's eye. Furthermore, the special wasabi soy sauce added as an accent enhances the umami of the meat, creating an addictive flavor. It is truly an 'oni-level delicious' dish, fusing Japanese essence with playfulness.
**Product Overview**
Product Name: ONI BURGER
* Single Patty 1,850 yen (tax included)
* Double Patty 2,700 yen (tax included)
Sales Period: May 2, 2026 - May 31, 2026 (Limited Time)
Sales Stores: All BRISK STAND stores
**About the collaboration with Mr. Hikaru**
The representative of BRISK STAND co-starred with Mr. Hikaru in 'Reiwa no Tora' in 2024 and has deepened their exchange through business in Dubai thereafter. Amidst this relationship, mutual understanding of their thoughts and values emerged, leading to this collaboration. Our particular focus was on how to create an 'unusual deliciousness' that had never been seen before, while still basing it on BRISK STAND's signature product 'Kittayatsu.' The answer we arrived at was the combination of a runny fried egg, imagined as a demon's eye, and special wasabi soy sauce as a flavor accent. While seemingly unexpected, the harmonious taste that spreads in your mouth the moment you take a bite truly symbolizes this collaboration. The communicative power of Hikaru and the product strength cultivated by BRISK STAND. By combining their respective strengths, this collaboration product was completed as 'not just a gimmick.'
**About BRISK STAND**
A hamburger shop with its main store in Kobe. Its Japanese-inspired hamburgers are unique in the burger world. Starting with its first selection into 'Tabelog Top 100 Restaurants' in 2024, it has been actively expanding its stores nationwide. In 2025, it won the 'JAPAN BURGER CHAMPIONSHIP 2025' and acquired the title of Japan's No. 1! It also has experience participating in a world competition held in Indianapolis, USA.
Only additive-free buns with whole wheat flour are used for hamburgers, and no shortening or margarine is used. The satisfying patties are 100% domestic beef, without binders, and finished using only domestic natural salt. The homemade stewed onions, which are the key to the taste, have a sweet and rich flavor. They pair perfectly with the juicy patties, creating the authentic BRISK STAND taste. And among the many menu items, 'Kittayatsu' (The Cut One), made with an unparalleled method, is a BRISK STAND specialty. The hamburger is cut vertically, and its cross-section is grilled a second time on a hot iron plate, allowing the patties and ingredients to thoroughly absorb the meat juices. There are often queues for 'Kittayatsu' even before opening. Its innovative appearance, which makes you want to take a photo, and the texture and aroma of its cross-section are highly praised.
**~Store List~**
[Hokkaido] Sapporo Store
[Kanto] Asakusa Store, Kamakura Store, Kabukicho Store, Shinjuku Store, Omotesando Store, Azabujuban Store, Suidobashi Store, Nakameguro Store, Ebisu Store, Ikebukuro Sunshine Store, Kitasenju Store
[Koshinetsu] Niigata Store
[Chubu] Okazaki Store, Nagoya Sakae Store, Matsusaka Store
[Kansai] Kobe Main Store, Umeda Store, Himeji Store, Kyoto Store, Lalaport Sakai Store
[Shikoku] Tokushima Store
[Okinawa] Nago Store
24 stores nationwide *As of 2026.4.23
Official Website
Official Instagram