Brioni and BWT Alpine F1 Team Announce Partnership
Luxury Italian menswear brand Brioni has partnered with BWT Alpine F1 Team, bringing together precision and performance to enhance the team's global presence through tailored elegance.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 05:40
- 🔍 Collected: April 28, 2026 at 21:02
- 🤖 AI Analyzed: April 28, 2026 at 21:07 (5 min after Collected)
This collaboration creates a dialogue between two fields driven by precision and performance. Savoir-faire and engineering merge, bound by a shared philosophy of pursuing excellence.
The Enstone-based team boasts a brilliant history, having won seven World Championships since the early 1990s, and is entering a new era in F1 under new regulations for the 2026 season. This season, the team has scored points in every race and currently ranks 5th in the FIA Formula One World Championship.
BWT Alpine F1 Team will embody Brioni at key occasions and special events. The leadership team will wear Brioni's tailored looks, showcasing their presence.
Enstone's aerodynamic development engineers and Brioni's master tailors are guided by common principles. Every element is conceived, refined, and tailored in pursuit of performance. Just as aerodynamics controls airflow, Brioni's tailoring techniques enhance the body's natural movement, achieving lightness, precision, and supple motion. From conception to completion, both elevate sophisticated elements into exceptional results.
The wardrobe designed to adapt to the globally expanding racing environment is versatile and of assured quality. A selection centered on tailored blazers and lightweight apparel brings elegance and confidence to the team throughout the global race season.
At its heart is the iconic 'Soffio blazer,' an unconstructed double-breasted jacket made from light cashmere hopsack material, embodying Brioni's effortless elegance and commitment to exceptional materials while pursuing comfort.
Flavio Briatore, Executive Advisor to BWT Alpine F1 Team, stated:
"When I joined the Enstone team in the late 1980s, we were a presence with a different perspective from existing F1 teams. This honorable new partnership will bring us new style and sophistication through Brioni, further enhancing the team's global presence."
Federico Arrigoni, CEO of Brioni, commented:
"Brioni has always been chosen by those with high aesthetic sensibilities and standards. These values are consistent in their work, decision-making, and self-expression. F1 is precisely the stage that attracts such individuals. This partnership is a natural expression of two fields meeting, rooted in a passion for precision and excellence, despite being in different domains."
About Brioni
Founded in Rome in 1945, Brioni has established a style that blends exceptional tailoring techniques, meticulously selected materials, and effortless modern elegance. In addition to authentic bespoke services, it offers Italian-made ready-to-wear, leather goods, shoes, accessories, and fragrances, ranging from formalwear to leisurewear. Brioni belongs to the Kering Group and continues to embody Italian excellence and timeless style.
For more information, please visit https://www.brioni.com.
About BWT Alpine Formula One Team
BWT Alpine F1 Team competes in the FIA Formula One World Championship with Grand Prix winners Pierre Gasly and rising star driver Franco Colapinto. Under the guidance of Executive Advisor Flavio Briatore and Managing Director Steve Nielsen, both drivers will pilot the Alpine A526, challenging a competitive season. The team is based in Enstone, Oxfordshire, UK, and has operated under various names since 1992, including Benetton Formula, Renault F1 Team, and Lotus F1 Team. Enstone boasts a glorious record of seven Formula One World Championship titles, including Drivers' World Championships by Michael Schumacher and Fernando Alonso (1994, 1995, 2005, 2006) and Constructors' World Championships (1995, 2005, 2006). The A526 vehicle for the 2026 season is designed and manufactured at the Enstone factory, which employs approximately 1,000 staff. The team is united in facing new challenges for a season consisting of 24 races.
The Enstone-based team boasts a brilliant history, having won seven World Championships since the early 1990s, and is entering a new era in F1 under new regulations for the 2026 season. This season, the team has scored points in every race and currently ranks 5th in the FIA Formula One World Championship.
BWT Alpine F1 Team will embody Brioni at key occasions and special events. The leadership team will wear Brioni's tailored looks, showcasing their presence.
Enstone's aerodynamic development engineers and Brioni's master tailors are guided by common principles. Every element is conceived, refined, and tailored in pursuit of performance. Just as aerodynamics controls airflow, Brioni's tailoring techniques enhance the body's natural movement, achieving lightness, precision, and supple motion. From conception to completion, both elevate sophisticated elements into exceptional results.
The wardrobe designed to adapt to the globally expanding racing environment is versatile and of assured quality. A selection centered on tailored blazers and lightweight apparel brings elegance and confidence to the team throughout the global race season.
At its heart is the iconic 'Soffio blazer,' an unconstructed double-breasted jacket made from light cashmere hopsack material, embodying Brioni's effortless elegance and commitment to exceptional materials while pursuing comfort.
Flavio Briatore, Executive Advisor to BWT Alpine F1 Team, stated:
"When I joined the Enstone team in the late 1980s, we were a presence with a different perspective from existing F1 teams. This honorable new partnership will bring us new style and sophistication through Brioni, further enhancing the team's global presence."
Federico Arrigoni, CEO of Brioni, commented:
"Brioni has always been chosen by those with high aesthetic sensibilities and standards. These values are consistent in their work, decision-making, and self-expression. F1 is precisely the stage that attracts such individuals. This partnership is a natural expression of two fields meeting, rooted in a passion for precision and excellence, despite being in different domains."
About Brioni
Founded in Rome in 1945, Brioni has established a style that blends exceptional tailoring techniques, meticulously selected materials, and effortless modern elegance. In addition to authentic bespoke services, it offers Italian-made ready-to-wear, leather goods, shoes, accessories, and fragrances, ranging from formalwear to leisurewear. Brioni belongs to the Kering Group and continues to embody Italian excellence and timeless style.
For more information, please visit https://www.brioni.com.
About BWT Alpine Formula One Team
BWT Alpine F1 Team competes in the FIA Formula One World Championship with Grand Prix winners Pierre Gasly and rising star driver Franco Colapinto. Under the guidance of Executive Advisor Flavio Briatore and Managing Director Steve Nielsen, both drivers will pilot the Alpine A526, challenging a competitive season. The team is based in Enstone, Oxfordshire, UK, and has operated under various names since 1992, including Benetton Formula, Renault F1 Team, and Lotus F1 Team. Enstone boasts a glorious record of seven Formula One World Championship titles, including Drivers' World Championships by Michael Schumacher and Fernando Alonso (1994, 1995, 2005, 2006) and Constructors' World Championships (1995, 2005, 2006). The A526 vehicle for the 2026 season is designed and manufactured at the Enstone factory, which employs approximately 1,000 staff. The team is united in facing new challenges for a season consisting of 24 races.