Brioni to Hold Special Event for "Soffio Blazer" at Roppongi Hills Store

Brioni will hold a special event at the Brioni Roppongi Hills store from April 16 (Thursday) to April 19 (Sunday) to commemorate the launch of the "Soffio Blazer," a key item from the 2026 Spring/Summer collection.

The Soffio Blazer is a piece that pursues lightness and suppleness, expressing Brioni's unique tailoring aesthetic in a modern way.

In a space embodying the world of Brioni, you can experience the craftsmanship and tailoring techniques that have been passed down since its founding. At the venue, you can witness the handiwork of sartorial tradition up close through demonstrations by tailors, and experience its comfort through fittings.

[Event Overview] Period: April 16 (Thursday) - April 19 (Sunday) Venue: Brioni Roppongi Hills Store Content: Exhibition of Soffio Blazer, tailoring demonstration, fitting experience

[Store Information] Brioni Roppongi Hills Store 6-12-2 Roppongi, Minato-ku, Tokyo Roppongi Keyakizaka Dori 1F 12:00 – 20:00 Inquiries: Brioni Client Service TEL. 0120-200-185

About Brioni Founded in Rome in 1945, Brioni has established a style that combines exceptional tailoring techniques, carefully selected materials, and effortless modern elegance. In addition to cutting-edge bespoke services, we offer Italian-made ready-to-wear, leather goods, shoes, accessories, and fragrances, covering a wide range from formal wear to leisure wear. Brioni belongs to the Kering Group and continues to embody Italian craftsmanship and timeless style. For more information, please visit https://www.brioni.com.