Brioni to Hold Special Event for "Soffio Blazer" at Roppongi Hills Store
Brioni will hold a special event at its Roppongi Hills store from April 16 to April 19 to commemorate the launch of the "Soffio Blazer," a key item from its 2026 Spring/Summer collection. The event will feature an exhibition of the lightweight and aesthetically tailored Soffio Blazer, demonstrations by tailors, and fitting experiences. Visitors can immerse themselves in the world of Brioni, experiencing its craftsmanship and tailoring techniques. Brioni, founded in Rome in 1945, is a luxury brand belonging to the Kering Group.
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Brioni will hold a special event at the Brioni Roppongi Hills store from April 16 (Thursday) to April 19 (Sunday) to commemorate the launch of the "Soffio Blazer," a key item from the 2026 Spring/Summer collection.
The Soffio Blazer is a piece that pursues lightness and suppleness, expressing Brioni's unique tailoring aesthetic in a modern way.
In a space embodying the world of Brioni, you can experience the craftsmanship and tailoring techniques that have been passed down since its founding. At the venue, you can witness the handiwork of sartorial tradition up close through demonstrations by tailors, and experience its comfort through fittings.
[Event Overview]
Period: April 16 (Thursday) - April 19 (Sunday)
Venue: Brioni Roppongi Hills Store
Content: Exhibition of Soffio Blazer, tailoring demonstration, fitting experience
[Store Information]
Brioni Roppongi Hills Store
6-12-2 Roppongi, Minato-ku, Tokyo Roppongi Keyakizaka Dori 1F
12:00 – 20:00
Inquiries: Brioni Client Service TEL. 0120-200-185
About Brioni
Founded in Rome in 1945, Brioni has established a style that combines exceptional tailoring techniques, carefully selected materials, and effortless modern elegance. In addition to cutting-edge bespoke services, we offer Italian-made ready-to-wear, leather goods, shoes, accessories, and fragrances, covering a wide range from formal wear to leisure wear.
Brioni belongs to the Kering Group and continues to embody Italian craftsmanship and timeless style.
For more information, please visit https://www.brioni.com.
The Soffio Blazer is a piece that pursues lightness and suppleness, expressing Brioni's unique tailoring aesthetic in a modern way.
In a space embodying the world of Brioni, you can experience the craftsmanship and tailoring techniques that have been passed down since its founding. At the venue, you can witness the handiwork of sartorial tradition up close through demonstrations by tailors, and experience its comfort through fittings.
[Event Overview]
Period: April 16 (Thursday) - April 19 (Sunday)
Venue: Brioni Roppongi Hills Store
Content: Exhibition of Soffio Blazer, tailoring demonstration, fitting experience
[Store Information]
Brioni Roppongi Hills Store
6-12-2 Roppongi, Minato-ku, Tokyo Roppongi Keyakizaka Dori 1F
12:00 – 20:00
Inquiries: Brioni Client Service TEL. 0120-200-185
About Brioni
Founded in Rome in 1945, Brioni has established a style that combines exceptional tailoring techniques, carefully selected materials, and effortless modern elegance. In addition to cutting-edge bespoke services, we offer Italian-made ready-to-wear, leather goods, shoes, accessories, and fragrances, covering a wide range from formal wear to leisure wear.
Brioni belongs to the Kering Group and continues to embody Italian craftsmanship and timeless style.
For more information, please visit https://www.brioni.com.
FAQ
When will Brioni's special event be held?
It will be held from Thursday, April 16 to Sunday, April 19, 2026.
Where is the event venue?
It is at the Brioni Roppongi Hills store.