Spreading a New "Normal" Through Moissanite!
Brillar, Inc. announces its vision for the future of jewelry, advocating for moissanite as a new standard, aligning with the "April Dream" initiative to share dreams on April 1st.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:00
Our company supports April Dream, an initiative to make April 1st a day for sharing dreams. This press release represents the dream of Brillar, Inc.
With the concept of "Moissanite High Jewelry that can be passed down to future generations," Brillar, Inc. (hereinafter Brillar) supports "April Dream," an initiative to share dreams on April 1st, and will communicate its vision for the future of jewelry and the brand's aspirations.
■ Brillar Concept
Brillar offers valuable jewelry that can be passed down through generations, based on the concept of [Moissanite High Jewelry that can be passed down to future generations].
Jewelry is an entity that accumulates the wearer's thoughts and memories over time and is passed down to the next generation. At Brillar, we cherish this intrinsic value and pursue craftsmanship that ensures our creations are loved for a long time.
In addition to moissanite's superior brilliance and durability, our skilled artisans' meticulous craftsmanship achieves quality with attention to detail. We propose a new form of high jewelry that possesses timeless beauty.
Brillar Store List
Brillar Official Online Store
■ Brillar's Dream
Spreading a new "normal" through moissanite!
"Engagement rings are diamonds," "Jewelry means natural stones" — without being bound by such preconceived notions, Brillar will continue to challenge itself to make moissanite a new, "normal" choice.
■ The Potential of Moissanite
Moissanite, adopted by Brillar, is a new option that combines strong brilliance with high durability.
In recent years, its potential has been continuously expanding, with expectations for its use beyond jewelry, such as in technology and as a sustainable material. For example, the future where jewelry and technology merge, such as its development as a wearable device, is not far off.
Developed a concept for an ear cuff-type device that can detect respiration rate, heart rate, blood pressure, etc., and whole-body movements without conscious awareness of wearing it.
Click here for details
■ Future Initiatives
To deliver the appeal of moissanite to more people, Brillar will promote initiatives such as:
・Strengthening information dissemination through social media
・Expanding opportunities for people to experience the products firsthand (e.g., pop-up stores)
・Promoting social contribution activities through charity jewelry
Jewelry is not only something given to someone but also something chosen for oneself.
As part of daily coordination, as something that lifts one's mood, or as a commemorative item to mark milestones,
we aim to spread new values of moissanite jewelry while accompanying each lifestyle. Furthermore, we will continue to focus on initiatives that give back the thoughts and connections created by jewelry to society through charity jewelry.
*The above pop-up store has now ended.
[Charity Jewelry] From left: OHASHI Necklace NE085PT / Smile Earrings ER064YG / HOPE Ring RI466PG
Brillar's Social Contribution Activities
Charity Jewelry here
■ The Individual Dreams of Brillar Staff
Representative Director Masatoshi Ohara
CFO Shinya Ohara
Manager 🦁
Ginza Staff 🍎
Ginza Staff 🦋
Ginza Staff 🐶
Shinsaibashi Staff 🍬
Shinsaibashi Staff 🥟
Shinsaibashi Staff 🍐
Online Staff ☘️
Online Staff 🧅
Our dream at Brillar is to "spread a new 'normal' through moissanite!"
Towards the realization of that dream, Brillar will continue to challenge itself.
We look forward to your continued support of Brillar.
With the concept of "Moissanite High Jewelry that can be passed down to future generations," Brillar, Inc. (hereinafter Brillar) supports "April Dream," an initiative to share dreams on April 1st, and will communicate its vision for the future of jewelry and the brand's aspirations.
■ Brillar Concept
Brillar offers valuable jewelry that can be passed down through generations, based on the concept of [Moissanite High Jewelry that can be passed down to future generations].
Jewelry is an entity that accumulates the wearer's thoughts and memories over time and is passed down to the next generation. At Brillar, we cherish this intrinsic value and pursue craftsmanship that ensures our creations are loved for a long time.
In addition to moissanite's superior brilliance and durability, our skilled artisans' meticulous craftsmanship achieves quality with attention to detail. We propose a new form of high jewelry that possesses timeless beauty.
Brillar Store List
Brillar Official Online Store
■ Brillar's Dream
Spreading a new "normal" through moissanite!
"Engagement rings are diamonds," "Jewelry means natural stones" — without being bound by such preconceived notions, Brillar will continue to challenge itself to make moissanite a new, "normal" choice.
■ The Potential of Moissanite
Moissanite, adopted by Brillar, is a new option that combines strong brilliance with high durability.
In recent years, its potential has been continuously expanding, with expectations for its use beyond jewelry, such as in technology and as a sustainable material. For example, the future where jewelry and technology merge, such as its development as a wearable device, is not far off.
Developed a concept for an ear cuff-type device that can detect respiration rate, heart rate, blood pressure, etc., and whole-body movements without conscious awareness of wearing it.
Click here for details
■ Future Initiatives
To deliver the appeal of moissanite to more people, Brillar will promote initiatives such as:
・Strengthening information dissemination through social media
・Expanding opportunities for people to experience the products firsthand (e.g., pop-up stores)
・Promoting social contribution activities through charity jewelry
Jewelry is not only something given to someone but also something chosen for oneself.
As part of daily coordination, as something that lifts one's mood, or as a commemorative item to mark milestones,
we aim to spread new values of moissanite jewelry while accompanying each lifestyle. Furthermore, we will continue to focus on initiatives that give back the thoughts and connections created by jewelry to society through charity jewelry.
*The above pop-up store has now ended.
[Charity Jewelry] From left: OHASHI Necklace NE085PT / Smile Earrings ER064YG / HOPE Ring RI466PG
Brillar's Social Contribution Activities
Charity Jewelry here
■ The Individual Dreams of Brillar Staff
Representative Director Masatoshi Ohara
CFO Shinya Ohara
Manager 🦁
Ginza Staff 🍎
Ginza Staff 🦋
Ginza Staff 🐶
Shinsaibashi Staff 🍬
Shinsaibashi Staff 🥟
Shinsaibashi Staff 🍐
Online Staff ☘️
Online Staff 🧅
Our dream at Brillar is to "spread a new 'normal' through moissanite!"
Towards the realization of that dream, Brillar will continue to challenge itself.
We look forward to your continued support of Brillar.
FAQ
What is Moissanite?
Moissanite is a lab-created gemstone with brilliance comparable to diamonds and high durability. It is gaining attention as an ethical alternative.
What is the "new normal" Brillar aims for?
Brillar aims for a society where moissanite, not just diamonds, becomes a common choice for engagement rings and high jewelry, emphasizing sustainability.
Tell me about Brillar's social contribution activities.
Through the sale of charity jewelry, a portion of the proceeds is returned to social contribution activities, spreading the sentiments and connections created by jewelry to society.