"KERAGENIC," a Hair Care Brand Focusing on Keratin, Appoints Serena Motola as Ambassador and Releases Web Commercial Depicting a Daily Life of Loving One's Own Hair

Bridge Inc. (Headquarters: Minato-ku, Tokyo) has appointed Serena Motola as the brand ambassador for its hair care brand "KERAGENIC" and will release a web commercial on April 1, 2026. Focusing on keratin, the main component of hair, the shampoo contains "High Concentration*¹ Keratin PPT*²" as a cleansing micro-repair ingredient, formulated to be listed second after water in the full ingredient list. By replenishing lost protein while washing, it leads to moist, resilient, and shiny hair from the core. The web commercial, themed "LOVE MYSELF," expresses the brand's emotional value – loving oneself by loving one's hair – by layering moments of hair care with a sense of self-cherishing. *¹ Compared to our in-house developed products *² Polypeptide: Cocoyl Hydrolyzed Keratin K (Wool) (Cleansing ingredient) ## About the Web Commercial The web commercial released today is a brand movie conveying KERAGENIC's emotional value. In an era where the value of "Self Love" is becoming established, it's about accepting one's individuality and cherishing one's true self. Perhaps one small trigger for this could be daily hair care. When you start loving your hair, looking in the mirror becomes a pleasure. Your expression softens, and natural self-confidence emerges. This movie, with the concept "LOVE MYSELF," expresses self-love brought about by hair, centered around the phrases "Love your hair." and "Love yourself." Caring for your hair is a habit of self-love. KERAGENIC hopes to be a catalyst for "everyday life where you love yourself." In the visuals, we aimed for an expression that conveys KERAGENIC's essence at any stopping point, by rapidly combining a vast number of steel photos and video clips capturing Serena Motola's natural expressions and everyday moments, shifting between her on-duty and off-duty states. ## Regarding the Appointment of Serena Motola as Ambassador **Serena Motola** After debuting as a model in "So-en" in 2015, she has been active in Paris Fashion Week, domestic and international fashion magazines, and advertisements. In 2018, she made her film debut in "Girls Meeting," and has appeared in films such as "The Voice of Sin" and "Ice Cream Fever." She is also gaining attention as an actress with her unique presence. KERAGENIC aims to provide a brand experience that allows users to cherish themselves and feel positive through time spent facing their hair. By welcoming Serena Motola, who possesses a natural yet strong presence, we will deliver KERAGENIC's valued philosophy and worldview to a wider audience. Release Overview * Release Date: Wednesday, April 1, 2026 * Distribution: KERAGENIC Official Website, Official YouTube, Official Instagram, Official X, Official TikTok (Official Website) https://keragenic.com/ (Official YouTube) https://www.youtube.com/@KERAGENIC (Official Instagram) https://www.instagram.com/keragenic (Official X) https://x.com/keragenic (Official TikTok) https://www.tiktok.com/@keragenic **About KERAGENIC** Inspired by keratin, the main component of hair, KERAGENIC adopts the "3D Balance Repair Formula" that focuses on the "arrangement, density, and elasticity" according to the three-dimensional structure of hair. It provides all-around repair*¹ from the tips, leading to moist, bouncy, and shiny hair. The shampoo contains "High Concentration*² Keratin PPT*³" as a cleansing micro-repair ingredient, formulated to be the second most abundant ingredient after water, achieving a design where daily shampooing time becomes repair time – a "repair starting point." *¹ Repairing from the outside to the inside of the hair *² Compared to our in-house developed products *³ Polypeptide: Cocoyl Hydrolyzed Keratin K (Wool) (Cleansing ingredient) Product Overview Release Date Thursday, April 16, 2026 Lineup / Manufacturer's Suggested Retail Price (tax included) - KERAGENIC Micro Moist Repair Shampoo (Main unit): 380mL / ¥1,980 - KERAGENIC Multi Moist Repair Hair Treatment (Main unit): 380g / ¥1,980 - KERAGENIC Micro Moist Repair Shampoo (Refill): 320mL / ¥1,430 - KERAGENIC Multi Moist Repair Hair Treatment (Refill): 320g / ¥1,430 - KERAGENIC System Moist Repair Water Treatment (Main unit): 195mL / ¥1,760 - Shampoo & Treatment Trial (1 use): SP 12mL / TR 12g / ¥154 Retailers Matsumotokiyoshi Group / Cocokara Fine Group (※Excluding some stores), Rakuten, Amazon, Qoo10, TikTok Shop Company Name: Bridge Inc. Address: 9F, Seihou Bldg., 3-5-6 Kita-Aoyama, Minato-ku, Tokyo Email Inquiry: info@bridge.tokyo