Hair Care Brand "KERAGENIC" Appoints Serena Motola as Ambassador, Releases Web Commercial Depicting "Everyday Life Where You Love Your Hair"

Bridge Co., Ltd. (Headquarters: Kita-Aoyama, Minato-ku, Tokyo) has appointed Serena Motola as the brand ambassador for its hair care brand "KERAGENIC" and will release a web commercial from April 1, 2026 (Wednesday).
Focusing on keratin, the main component of hair, the shampoo contains "high-concentration*¹ keratin PPT*²" as a cleansing micro-repairing ingredient, listed as the second ingredient in the full ingredient display. By replenishing lost proteins while washing, it leads to moisturized, bouncy, and shiny hair from the core.

The web commercial is a video that expresses the emotional value of the brand, themed "LOVE MYSELF," where loving one's hair leads to loving oneself, by intertwining the time spent caring for hair with the feeling of cherishing oneself.

*¹Compared to our company's developed products
*²Polypeptide: Cocoyl Hydrolyzed Keratin K (wool) (cleansing ingredient)

## About the Web Commercial



The web commercial released today is a brand movie that conveys the emotional value of KERAGENIC.
As the value of "Self Love" is becoming established, it's about accepting one's individuality and cherishing oneself as one is. One small trigger for this might be daily hair care.

When you love your hair, looking in the mirror becomes enjoyable. Your expression softens, and a natural, self-assured confidence emerges. This movie, conceptualized as "LOVE MYSELF," expresses the self-love brought about by hair, centered on the words "Love your hair." and "Love yourself." Caring for your hair is a self-love habit of cherishing yourself.

KERAGENIC hopes to be a trigger for "everyday life where you love yourself."
In the video, Serena Motola's natural expressions, transitioning between on and off, and her casual daily life are connected at a high tempo with a vast number of still photos and videos, aiming for an expression that conveys KERAGENIC's essence no matter which scene it is paused on.