Mitsubishi Estate's BRICKS FUND TOKYO Invests in Yosemite Inc., a Company Providing Integrated Production, Logistics, and Sales Functions in the Commerce and Lifestyle Sectors

BRICKS FUND TOKYO, a corporate venture capital fund operated by Mitsubishi Estate Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Atsushi Nakajima) and co-operated by Prime Partners, Inc., aiming for co-creation of growth industries, has invested in Yosemite Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Koki Kikukawa), which provides end-to-end production, logistics, and sales functions in the commerce and lifestyle sectors.

Under its mission to 'create the next-generation commerce platform that moves the world,' Yosemite provides integrated production, logistics, and sales functions in the commerce and lifestyle domain. Specifically, it operates three businesses mainly in the goods and apparel area: 'YOSEMITE Factory' (production support), 'YOSEMITE Trade' (import support), and 'YOSEMITE Brand Studio' (sales).

As on-demand commerce rapidly expands globally, the creator economy market is also expected to grow rapidly, with the merchandise market being a large segment, accounting for about 40% of it. In the complex mid-stream process from design to manufacturing and sales, particularly in apparel, there are numerous barriers, including a vast number of players involved, different regulations in each country, and delivery issues, making it a difficult area to solve with solution provision alone.

In this environment, Yosemite aims for non-continuous growth towards building a commerce platform by acquiring companies positioned in the mid-stream through M&A. Through this investment, the fund and the Mitsubishi Estate Group will explore business opportunities in the expanding creator economy's manufacturing and commerce sectors, such as real-world expansion for IP holders, tenant support, and development of private brand products for hotels and offices, while aiming to create attractive cities where diverse brands coexist.

About Yosemite Inc.

Location: Chiyoda-ku, Tokyo

Representative: Mr. Koki Kikukawa

Established: March 2022

URL: https://corp.yose-mite.co.jp/

About BRICKS FUND TOKYO by Mitsubishi Estate

This is Mitsubishi Estate's CVC fund that aims for the 'co-creation of growth industries' through investment and business support for startups tackling the creation of long-term social impact, such as solving social issues and transforming industrial structures.

URL: https://bricks-fundtokyo.com/