Heatstroke Prevention Before the Height of Summer! Doctor-Recommended "Drinking Heat Acclimation" to Counter the Rainy Season's "Heat Acclimation Reset"! Brooklyn Ribbon Fries Sells Ginger Tea Soda with Gingerol, Equivalent to Approx. 3.9 Ginger Roots

Brooklyn Ribbon Fries, a shop specializing in spiral-cut french fries and handmade ginger ale, has developed "Shogaol Ginger Tea Soda," which contains approximately 3.9 times the amount of gingerol found in raw ginger, a ginger component known as a "drinkable sauna." This special menu item will be available for a limited time starting Wednesday, July 1st.

Background

In recent years, "heat acclimation" (shonetsu junka), the process of getting the body accustomed to heat before the peak of summer, has gained attention as a measure against heatstroke. However, "heat acclimation" can be reset after spending a few days to a week in a cool environment. This is particularly important after the "end of the rainy season" following a cool period during the rainy season. Furthermore, because June this year was cooler than last year, there's a possibility that "heat acclimation" has been reset. With "extreme heat" of 40°C or higher predicted for this summer, entering the peak season without proper preparation could increase the risk of heatstroke.

Since its establishment, Brooklyn Ribbon Fries has pursued the "deliciousness and potential of ginger" through its handmade craft ginger ale. Focusing on the theme of "heat acclimation," the company has turned its attention to "gingerol," a pungent component created by heating and drying ginger. Gingerol is known to warm the body from the inside and promote sweating, making it highly compatible with "heat acclimation."

With the theme of "building a body that can withstand sudden heat," they are releasing "Shogaol Ginger Tea Soda" for a limited time as a delicious way to achieve "heat acclimation" before the height of summer.

About the Limited-Time New Menu Item "Shogaol Ginger Tea Soda"

The newly developed "Shogaol Ginger Tea Soda" is a special menu item based on Brooklyn Ribbon Fries' original "Ginger Tea," to which the ginger component "gingerol" (known as a "drinkable sauna") has been added and carbonated for a summery finish. Its gingerol content is approximately 2.7 times higher*1 than when the gingerol component is not added, allowing you to consume the equivalent of over 3.9 raw ginger roots' worth of gingerol*2 in a single serving.

By increasing the gingerol content, the drink gains an even more spicy flavor with Brooklyn Ribbon Fries' signature craft feel. It's finished as an "adult-oriented" ginger tea soda that combines the sharp spiciness unique to ginger with the flavor of black tea. It offers not only an immediate refreshing sensation but also a gradual warming feeling from the inside as you drink it, making it a special, limited-time beverage before summer.

Product Details

Product Name: Shogaol Ginger Tea Soda

Sales Period: Wednesday, July 1st - Friday, July 31st

Price: 500 yen (tax included)

Sales Store: BROOKLYN RIBBON FRIES KOMAZAWA

Address: 2-14-11 Higashigaoka, Meguro-ku, Tokyo

Business Hours: [Lunch]

Tuesday-Friday 11:00 AM - 5:00 PM (Last Order 4:30 PM)

Saturday-Sunday 11:00 AM - 5:00 PM (Last Order 4:00 PM)

[Dinner]

Tuesday-Sunday 6:00 PM - 10:30 PM (Last Order 10:00 PM)

*1: The gingerol content of "Shogaol Ginger Tea Soda" was measured by Ikeda Tohka Kogyo, the supplier of the gingerol ingredient. *2: Calculated based on 80g per raw ginger root (5.2μg of gingerol per 1g of raw ginger: Ikeda Tohka Kogyo survey). Values may vary depending on ginger variety, season, etc.

Comment from Ryusaburo Imamura, Owner of Brooklyn Ribbon Fries

To help everyone healthily navigate the upcoming peak summer season, we created this special ginger tea soda that supports "heat acclimation" by adding the "drinkable sauna" ingredient "gingerol" to our popular "Ginger Tea" base.

With a harsh summer predicted again this year, the cool days in June have likely left many people unable to withstand sudden temperature increases.

Now that heat acclimation may have reset, we encourage you to start your "heat acclimation" deliciously and enjoyably with this special ginger tea soda!

"Gingerol" is Effective for "Heat Acclimation"! Explanation by Niina Ishihara, M.D., Vice Director of Ishihara Clinic

It's too late once it gets hot; it's important to "build a body that sweats before it gets hot!" The Importance of "Drinking Heat Acclimation" and its Relation to Ginger Tea Soda

Due to the occurrence of El Niño, this summer is expected to be extremely hot. Therefore, pre-emptive heatstroke prevention measures to prepare for rapid temperature increases are extremely important.

In this context, "heat acclimation," which involves developing the habit of sweating before the peak of summer and getting the body accustomed to heat, is crucial for heatstroke prevention.

While many people associate "heat acclimation" with activities like walking, bathing, or light exercise, it's not easy for everyone to do these consistently every day. Therefore, the concept of "being mindful of heat acclimation through drinking" is gaining attention as an easily incorporated method into daily life.

Specifically, the ginger-derived component "gingerol" is expected to warm the body from the inside and promote sweating. Consuming it in the form of ginger tea soda, which is relatively easy to incorporate even in hot weather, can serve as a funきっかけ to be mindful of "heat acclimation."

Although there was a sudden temperature increase in May this year, with some days reaching midsummer temperatures, June was conversely cooler than last year. In fact, heat acclimation can be lost after just a few days to a week in a cool environment. This means that the body, which had started to adapt to the heat in May, may have reverted to its previous state due to the coolness in June, resulting in a "heat acclimation reset." Therefore, we recommend starting "drinking heat acclimation" easily at this time.

What is "Heat Acclimation"?

"Heat acclimation" refers to getting the body accustomed to heat. When the body is not accustomed to heat, it cannot sweat effectively, leading to heat buildup and an increased risk of heatstroke.

Conversely, by sweating moderately and getting the body accustomed to heat before the peak of summer, the body's thermoregulation function becomes more efficient, leading to a body that can better cope with heat.

In recent years, as temperatures rise earlier, awareness of the term "heat acclimation" itself has spread, and it is increasingly featured in TV and web news.

About "Gingerol"

"Gingerol," a natural component of ginger, is effective for "heat acclimation." It is a component created by heating and drying ginger and has effects such as "improving blood circulation" by dilating blood vessels, "improving bowel movements" by increasing internal organ temperature and activating intestinal function, and "boosting immunity."

These effects are similar to those of a sauna, and it has recently gained attention as a "drinkable sauna."

(Profile)

Niina Ishihara, M.D. Vice Director of Ishihara Clinic, Member of the Japan Society of Internal Medicine / Member of the Japan Society of Oriental Medicine.

Member of the Japan Society of Internal Medicine. Member of the Japan Society of Oriental Medicine. Special Professor at Akita Nutrition Junior College.

Graduated from Teikyo University School of Medicine in 2006. After completing two years of initial training at the university hospital, she practiced treatments incorporating Kampo medicine, natural therapies, and dietary therapy at her father Dr. Yumi Ishihara's clinic.

Widely known for her health explanations on TV, radio, and in magazines, she is particularly dedicated to raising awareness in the field of "cold sensitivity and the autonomic nervous system." She has authored over 100 books, including the bestseller "10x Ginger Recipes Recommended by Doctors to Cure Ailments" (Ascom).

About Brooklyn Ribbon Fries

A craft food brand with the motto "Making the world peaceful with potatoes and ginger." Brooklyn Ribbon Fries, a specialty shop for french fries and ginger ale, started as a small food vendor in Omotesando in 2012. In 2013, they released a ginger syrup with a surprisingly delicious taste. In 2014, they opened a Brooklyn-style American diner in Komazawa. The combination of potatoes and ginger, though simple, can create the most delicious food. This simple communication, with the desire to "create many smiles in the world," is the origin of B.R.F's craftsmanship.

BROOKLYN RIBBON FRIES KOMAZAWA