UK's No.1 Craft Beer Brand BREWDOG and FUJI ROCK FESTIVAL'26 Announce Official Collaboration Beer "FUJI ROCK CRAFT LAGER" for Limited Release!
BREWDOG, the UK's No.1 craft beer brand, is launching a limited-edition official collaboration beer, "FUJI ROCK CRAFT LAGER," with FUJI ROCK FESTIVAL'26. Celebrating their 5th year of support for the festival, the recipe has been refreshed from last year's, and the packaging design is overseen by Asuka Watanabe.
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- 📰 Published: May 8, 2026 at 19:00
- 🔍 Collected: May 8, 2026 at 10:31
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BREWDOG, the UK's No.1* craft beer brand, is a punk collective that overcomes daily challenges and continues to strive to change a world dominated by uninspiring beers, aiming to get everyone hooked on truly delicious beer. After first participating in FUJI ROCK FESTIVAL in 2022, 2026 marks their 5th year of support for the event.
To commemorate this milestone year, "FUJI ROCK CRAFT LAGER" will be released in limited quantities. This collaborative beer with Fuji Rock was first launched at the previous FUJI ROCK FESTIVAL'25, but this year the recipe has been refreshed for a cleaner and more refreshing finish. Furthermore, the package design is supervised by Asuka Watanabe, who is in charge of Fuji Rock's art direction.
This is a must-have for Fuji Rockers and craft beer enthusiasts alike.
*Source: Circana UK Off Trade Value Sales 52w/e 12.10.25
**FUJI ROCK FESTIVAL'26 Collaboration Beer "FUJI ROCK CRAFT LAGER" Product Information**
The side of the can features the message "FOR FUJI ROCKERS."
**FUJI ROCK CRAFT LAGER**
A lager centered on a clean and light mouthfeel, layered with light berry and tropical fruit aromas from dry hopping. It's designed to be enjoyable for multiple servings even in the open atmosphere of an outdoor festival, balancing drinkability and satisfaction. It's a perfect drink for freely enjoying music, nature, and beer.
■Style: DRY HOPPED LAGER
■Alc. 4.5% 350ml
■Suggested Retail Price (incl. tax): 429 yen
■Release Date: Tuesday, June 2, 2026
■Retailers: Supermarkets, liquor stores nationwide, etc.
Some participating retailers will be introduced sequentially later on BrewDog Japan's official X (https://x.com/brewdogjapan) and Instagram accounts (https://www.instagram.com/brewdogjapan).
*Please note that the listed information is partial. Availability may vary by store regardless of whether it is listed.
*Limited quantity, while supplies last.
The wind blowing through the forest, the air after the rain, the greenery spreading at your feet.
That place where music and nature blend together—FUJI ROCK FESTIVAL.
"FUJI ROCK CRAFT LAGER" was born as a drink that accompanies that experience.
It embodies the time and experience accumulated with the festival.
**On the Release of "FUJI ROCK CRAFT LAGER"**
**FUJI ROCK FESTIVAL / Smash Co., Ltd.**
We are very pleased that BREWDOG, who has been an official supporter, is releasing an official collaboration beer for the second consecutive year.
The beer enjoyed amidst the festival's excitement and nature is exceptional, and this collaboration beer seems to embody Fuji Rock itself with its lightness and refreshing quality, evoking the atmosphere of Fuji Rock's abundant nature. We hope you enjoy it not only at the venue but also in your daily life with music.
**"FUJI ROCK CRAFT LAGER" Package Design Supervisor, Asuka Watanabe**
I designed it with an image of music resounding amidst lush trees and bubbles bursting. I visualized the unique atmosphere of Fuji Rock, where nature and music intersect, as a rhythm of colors and shapes.
**Profile: Asuka Watanabe**
A graphic designer/artist based in Tokyo.
She reconstructs invisible sensations like space and sound into rhythms of colors and shapes, which forms the core of her visual production and art direction activities.
She has been involved in diverse projects including music, space, and brands, developing activities that cross art and design.
**BREWDOG / BrewDog Japan Co., Ltd.**
We are extremely honored to be able to release a collaborative beer again this year. As this marks our fifth year of supporting Fuji Rock Festival, we have poured all the experience and time accumulated into this one drink as a milestone.
"FUJI ROCK CRAFT LAGER" is a presence that enhances the moment of being intoxicated in a place where music and nature blend. Not only on the event day, but also before and after the festival. We hope this beer can accompany those memories, bringing back that exhilaration and sparking hot feelings and energy.
**Let's go to FUJI ROCK FESTIVAL '26! Campaign to Win Tickets by Following and Reposting on Official X Account**
Win a 3-day pass for Fuji Rock by following and reposting on the official X account.
To commemorate this milestone year, "FUJI ROCK CRAFT LAGER" will be released in limited quantities. This collaborative beer with Fuji Rock was first launched at the previous FUJI ROCK FESTIVAL'25, but this year the recipe has been refreshed for a cleaner and more refreshing finish. Furthermore, the package design is supervised by Asuka Watanabe, who is in charge of Fuji Rock's art direction.
This is a must-have for Fuji Rockers and craft beer enthusiasts alike.
*Source: Circana UK Off Trade Value Sales 52w/e 12.10.25
**FUJI ROCK FESTIVAL'26 Collaboration Beer "FUJI ROCK CRAFT LAGER" Product Information**
The side of the can features the message "FOR FUJI ROCKERS."
**FUJI ROCK CRAFT LAGER**
A lager centered on a clean and light mouthfeel, layered with light berry and tropical fruit aromas from dry hopping. It's designed to be enjoyable for multiple servings even in the open atmosphere of an outdoor festival, balancing drinkability and satisfaction. It's a perfect drink for freely enjoying music, nature, and beer.
■Style: DRY HOPPED LAGER
■Alc. 4.5% 350ml
■Suggested Retail Price (incl. tax): 429 yen
■Release Date: Tuesday, June 2, 2026
■Retailers: Supermarkets, liquor stores nationwide, etc.
Some participating retailers will be introduced sequentially later on BrewDog Japan's official X (https://x.com/brewdogjapan) and Instagram accounts (https://www.instagram.com/brewdogjapan).
*Please note that the listed information is partial. Availability may vary by store regardless of whether it is listed.
*Limited quantity, while supplies last.
The wind blowing through the forest, the air after the rain, the greenery spreading at your feet.
That place where music and nature blend together—FUJI ROCK FESTIVAL.
"FUJI ROCK CRAFT LAGER" was born as a drink that accompanies that experience.
It embodies the time and experience accumulated with the festival.
**On the Release of "FUJI ROCK CRAFT LAGER"**
**FUJI ROCK FESTIVAL / Smash Co., Ltd.**
We are very pleased that BREWDOG, who has been an official supporter, is releasing an official collaboration beer for the second consecutive year.
The beer enjoyed amidst the festival's excitement and nature is exceptional, and this collaboration beer seems to embody Fuji Rock itself with its lightness and refreshing quality, evoking the atmosphere of Fuji Rock's abundant nature. We hope you enjoy it not only at the venue but also in your daily life with music.
**"FUJI ROCK CRAFT LAGER" Package Design Supervisor, Asuka Watanabe**
I designed it with an image of music resounding amidst lush trees and bubbles bursting. I visualized the unique atmosphere of Fuji Rock, where nature and music intersect, as a rhythm of colors and shapes.
**Profile: Asuka Watanabe**
A graphic designer/artist based in Tokyo.
She reconstructs invisible sensations like space and sound into rhythms of colors and shapes, which forms the core of her visual production and art direction activities.
She has been involved in diverse projects including music, space, and brands, developing activities that cross art and design.
**BREWDOG / BrewDog Japan Co., Ltd.**
We are extremely honored to be able to release a collaborative beer again this year. As this marks our fifth year of supporting Fuji Rock Festival, we have poured all the experience and time accumulated into this one drink as a milestone.
"FUJI ROCK CRAFT LAGER" is a presence that enhances the moment of being intoxicated in a place where music and nature blend. Not only on the event day, but also before and after the festival. We hope this beer can accompany those memories, bringing back that exhilaration and sparking hot feelings and energy.
**Let's go to FUJI ROCK FESTIVAL '26! Campaign to Win Tickets by Following and Reposting on Official X Account**
Win a 3-day pass for Fuji Rock by following and reposting on the official X account.