REBOO Makes Debut at '26th Thai Festival Tokyo,' New Stimulating Experience of 'Inhaling Deep Breaths' from the Nose Proves Popular; Craft Cola and Bergamot Coriander are Favorite Flavors
BREATHER Inc.'s "REBOO" made its debut at the "26th Thai Festival Tokyo," offering a new refreshing experience of "inhaling deep breaths" through the nose. The booth, which included interactive games and product sales, attracted over 1,500 visitors who enjoyed the brand's world and gave positive feedback.
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- 📰 Published: May 13, 2026 at 18:00
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BREATHER Inc. (Headquarters: Minato-ku, Tokyo), which plans, develops, and sells products aimed at making deep breathing a habit, showcased its "REBOO" product, which supports instant refreshment through "inhaling deep breaths," for the first time at the "26th Thai Festival Tokyo." The event was held for two days, May 9th (Saturday) and 10th (Sunday), 2026, at Yoyogi Park in Tokyo, where REBOO set up a special booth.
This event is Japan's largest Thai cultural festival, attracting over 250,000 people annually. At the REBOO booth, in addition to sales, interactive game content was offered to allow visitors to experience the brand's world, providing many attendees with a new experience of being "hooked from the nose."
REBOO is a product developed with inspiration from traditional Thai Ya Dom (nasal inhaler), based on the concept of "deep breathing for a state of immersive concentration."
Focusing on how the act of "inhaling through the nose" naturally deepens breathing, it offers a new refreshing experience that allows users to enjoy the invigorating sensation of menthol as a "scent."
In addition to traditional Thai herb-derived scents, REBOO has uniquely developed optimized scents aimed at inducing a state of immersion. It offers a wide variety of scent variations.
At this exhibition, visitors had the opportunity to pick up the product, enjoy its scent on the spot, and experience deep breathing, which was enjoyed by many.
■ REBOO Booth Activities
At the REBOO booth, in addition to product sales, the "REBOO NOSE THROW GAME" was held as an interactive content for visitors.
This game embodied the brand concept of "hooked from the nose," where participants threw balls into holes corresponding to flavor colors, and received "REBOO" or original stickers as prizes based on their results.
Over the two days, more than 1,500 visitors, from children to adults, participated, providing an opportunity to experience the brand's world. Furthermore, by offering a place where they could actually experience the scent before purchasing, REBOO proposed a new refreshing experience that helps switch into "immersion mode."
■ Visitor Feedback
Visitors who experienced the product provided feedback such as:
"This scent is a first-time experience, different from Thai Ya Dom."
"The strength of the scent and the invigorating sensation were impressive."
"I want to incorporate this for refreshment during work or driving."
"I want to use it when I want to switch my mood and enhance concentration."
There were also reactions like, "I felt my breathing naturally deepen and my sense of immersion increase."
REBOO's proposed "experience of deepening breathing through scent" was well-received as an option to support concentration and refreshment in daily life.
REBOO will continue to add new value to daily "breathing" and propose refreshing experiences that lead to a state of immersive concentration.
■ Event Overview
Event Name: The 26th Thai Festival Tokyo
Date & Time: May 9th (Saturday) & 10th (Sunday), 2026, 10:00-20:00
Venue: Yoyogi Park Event Plaza (2-1 Yoyogi Kamizono-cho, Shibuya-ku, Tokyo)
Official Website: https://thaifes.jp
■ About REBOO
"REBOO" is an item that supports instant refreshment and concentration switching through a new approach called "inhaling deep breaths."
By experiencing 5 types of delicious "scent stimuli" based on the refreshing sensation of menthol along with deep breathing, it invites users into a state of immersive concentration, accompanying them in situations where they want to focus on work or hobbies.
By bringing awareness to the "breathing" that is unconsciously performed in daily life, it helps switch moods and supports a richer and more fulfilling everyday life.
■ BREATHER Inc. Overview
BREATHER was founded in 2019 with the aim of creating a new, untapped "breathing market" and spreading the "value of breathing" through experiences that "make breathing deeper, more enjoyable, and innovative."
"Breathing" is an important activity related to regulating the autonomic nervous system, and BREATHER was born from the desire to realize a rich lifestyle for each customer through "deep breathing."
Because breathing is an unconscious act for everyone, it is easy to forget to pay attention to "deep breathing." In such daily life, we have been planning, developing, and selling devices aimed at making deep breathing a habit so that people can be aware of and incorporate "deep breathing."
We will continue to contribute to the realization of a rich lifestyle for each customer through products and services that "make breathing deeper, more enjoyable, and innovative." Supported by many users, it has currently reached 200,000 LINE friends. *As of February 7, 2026.
This event is Japan's largest Thai cultural festival, attracting over 250,000 people annually. At the REBOO booth, in addition to sales, interactive game content was offered to allow visitors to experience the brand's world, providing many attendees with a new experience of being "hooked from the nose."
REBOO is a product developed with inspiration from traditional Thai Ya Dom (nasal inhaler), based on the concept of "deep breathing for a state of immersive concentration."
Focusing on how the act of "inhaling through the nose" naturally deepens breathing, it offers a new refreshing experience that allows users to enjoy the invigorating sensation of menthol as a "scent."
In addition to traditional Thai herb-derived scents, REBOO has uniquely developed optimized scents aimed at inducing a state of immersion. It offers a wide variety of scent variations.
At this exhibition, visitors had the opportunity to pick up the product, enjoy its scent on the spot, and experience deep breathing, which was enjoyed by many.
■ REBOO Booth Activities
At the REBOO booth, in addition to product sales, the "REBOO NOSE THROW GAME" was held as an interactive content for visitors.
This game embodied the brand concept of "hooked from the nose," where participants threw balls into holes corresponding to flavor colors, and received "REBOO" or original stickers as prizes based on their results.
Over the two days, more than 1,500 visitors, from children to adults, participated, providing an opportunity to experience the brand's world. Furthermore, by offering a place where they could actually experience the scent before purchasing, REBOO proposed a new refreshing experience that helps switch into "immersion mode."
■ Visitor Feedback
Visitors who experienced the product provided feedback such as:
"This scent is a first-time experience, different from Thai Ya Dom."
"The strength of the scent and the invigorating sensation were impressive."
"I want to incorporate this for refreshment during work or driving."
"I want to use it when I want to switch my mood and enhance concentration."
There were also reactions like, "I felt my breathing naturally deepen and my sense of immersion increase."
REBOO's proposed "experience of deepening breathing through scent" was well-received as an option to support concentration and refreshment in daily life.
REBOO will continue to add new value to daily "breathing" and propose refreshing experiences that lead to a state of immersive concentration.
■ Event Overview
Event Name: The 26th Thai Festival Tokyo
Date & Time: May 9th (Saturday) & 10th (Sunday), 2026, 10:00-20:00
Venue: Yoyogi Park Event Plaza (2-1 Yoyogi Kamizono-cho, Shibuya-ku, Tokyo)
Official Website: https://thaifes.jp
■ About REBOO
"REBOO" is an item that supports instant refreshment and concentration switching through a new approach called "inhaling deep breaths."
By experiencing 5 types of delicious "scent stimuli" based on the refreshing sensation of menthol along with deep breathing, it invites users into a state of immersive concentration, accompanying them in situations where they want to focus on work or hobbies.
By bringing awareness to the "breathing" that is unconsciously performed in daily life, it helps switch moods and supports a richer and more fulfilling everyday life.
■ BREATHER Inc. Overview
BREATHER was founded in 2019 with the aim of creating a new, untapped "breathing market" and spreading the "value of breathing" through experiences that "make breathing deeper, more enjoyable, and innovative."
"Breathing" is an important activity related to regulating the autonomic nervous system, and BREATHER was born from the desire to realize a rich lifestyle for each customer through "deep breathing."
Because breathing is an unconscious act for everyone, it is easy to forget to pay attention to "deep breathing." In such daily life, we have been planning, developing, and selling devices aimed at making deep breathing a habit so that people can be aware of and incorporate "deep breathing."
We will continue to contribute to the realization of a rich lifestyle for each customer through products and services that "make breathing deeper, more enjoyable, and innovative." Supported by many users, it has currently reached 200,000 LINE friends. *As of February 7, 2026.