REBOO Enters the e-Sports Domain! Sponsoring SmashlogTV's "Kakuge Cast" and Launching Experiential Sales
BREATHER Inc., a company that plans, develops, and sells products aimed at habituating deep breathing, is entering the e-sports domain with its "REBOO" product, which supports instant refreshment through "inhaling deep breaths." REBOO will sponsor the second season of SmashlogTV's popular YouTube program "Kakuge Cast," highly supported by the fighting game community, to help e-sports players concentrate and immerse themselves. Concurrently, experiential sales and promotions are being rolled out from April to June 2026 at "KEIO eSTATION" in Shinjuku, Tokyo, and "eSPORTS CAFE AIM" (Ikebukuro, Takadanobaba). An in-store event linked with the Smashlog program is also planned for May 2026 at "KEIO eSTATION."
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 18:00
- 🔍 Collected: April 30, 2026 at 09:31
- 🤖 AI Analyzed: April 30, 2026 at 09:51 (20 min after Collected)
BREATHER Inc. (Headquarters: Minato-ku, Tokyo), a company that plans, develops, and sells products aimed at habituating deep breathing, has announced that its "REBOO" product, which supports instant refreshment through "inhaling deep breaths," will enter the e-sports domain. REBOO will sponsor the second season of SmashlogTV's YouTube program "Kakuge Cast," which boasts strong support within the fighting game community, with the aim of supporting e-sports players' concentration and immersion.
In conjunction with this, in-store sales and promotions are currently being rolled out from April to June 2026 at "KEIO eSTATION" in Shinjuku, Tokyo, and "eSPORTS CAFE AIM" (Ikebukuro, Takadanobaba).
Furthermore, an in-store event linked with the Smashlog program is scheduled to be held at "KEIO eSTATION" in May 2026.
■ Sponsoring SmashlogTV "Kakuge Cast" Season 2
REBOO will sponsor the second season of the YouTube program "SmashlogTV Kakuge Cast" with the aim of expanding recognition and deepening brand penetration within the fighting game community. Sponsored episodes of REBOO will be delivered from April to June.
This program is a popular content that disseminates strategy information and entertainment, mainly focusing on "Street Fighter 6." It features e-sports caster Mr. Aru and streamer Mr. Naruo, who belongs to the professional e-sports team "DetonatioN FocusMe." They provide information from both the competitive scene and the community perspective.
Through this initiative with the program, REBOO supports players in instantly switching to "immersion mode" under the concept of "Immersed from the start/nose."
A present campaign for program viewers is also planned.
REBOO aims to establish its presence as a supporter of "moments of immersion" together with the e-sports community.
■ Experiential Sales of "REBOO" Rolling Out at e-Sports Hubs in Central Tokyo
REBOO is currently conducting in-store sales and promotions from April 6 to June 30, 2026, at "KEIO eSTATION" in Shinjuku, Tokyo, and "eSPORTS CAFE AIM" (Ikebukuro, Takadanobaba).
"KEIO eSTATION," directly connected to Shinjuku Station, and "eSPORTS CAFE AIM," equipped with high-performance gaming environments, are e-sports community hubs where a wide range of players, from beginners to advanced, gather.
At these physical locations, REBOO offers an opportunity to purchase the product while actually experiencing its scent, proposing a new experience for players to instantly switch their mood to "immersion mode."
Implementation Period: April 6, 2026 - June 30, 2026
Participating Stores:
・KEIO eSTATION Shinjuku
Address: Keio Mall (1 Minamiguchi Underground Shopping Area, Nishi-Shinjuku 1-chome, Shinjuku-ku, Tokyo)
Weekdays, Weekends, and Holidays: 10:00 - 22:00
・eSPORTS CAFE AIM Ikebukuro Main Store
Address: B1F D-BOX, 1-43-6 Higashi-Ikebukuro, Toshima-ku, Tokyo
Phone: 03-5927-1202
Open 24 hours
・eSPORTS CAFE AIM Takadanobaba Store
Address: 8F Hanakawa Building, 4-8-7 Takadanobaba, Shinjuku-ku, Tokyo
Phone: 03-6304-0308
Open 24 hours
■ SmashlogTV Collaboration In-Store Event Scheduled for May at KEIO eSTATION
An in-store event linked with Smashlog "Kakuge Cast" is scheduled to be held at "KEIO eSTATION" in May 2026.
At this event, popular streamers will be invited to create an experience where players, streamers, and fans can interact in a real setting through the REBOO experience.
*Event details will be announced later.
■ About REBOO
"REBOO" is an item that supports instant refreshment and focus switching with a new approach called "inhaling deep breaths."
By savoring 5 types of delicious "scent stimulation" based on the refreshing sensation of menthol with deep breaths, it leads to a state of selfless "immersion," supporting moments when you want to be engrossed in work or hobbies.
By bringing awareness to the unconscious act of "breathing" in daily life, it helps change your mood and supports a richer and more fulfilling everyday life.
■ About Smashlog
Smashlog is a media that disseminates strategy information and video content, mainly focusing on e-sports titles. It provides practical know-how and strategic information for a wide range of players, from beginners to advanced, for major titles including the Street Fighter series. It also features the YouTube program "Smashlog Kakuge Cast."
In conjunction with this, in-store sales and promotions are currently being rolled out from April to June 2026 at "KEIO eSTATION" in Shinjuku, Tokyo, and "eSPORTS CAFE AIM" (Ikebukuro, Takadanobaba).
Furthermore, an in-store event linked with the Smashlog program is scheduled to be held at "KEIO eSTATION" in May 2026.
■ Sponsoring SmashlogTV "Kakuge Cast" Season 2
REBOO will sponsor the second season of the YouTube program "SmashlogTV Kakuge Cast" with the aim of expanding recognition and deepening brand penetration within the fighting game community. Sponsored episodes of REBOO will be delivered from April to June.
This program is a popular content that disseminates strategy information and entertainment, mainly focusing on "Street Fighter 6." It features e-sports caster Mr. Aru and streamer Mr. Naruo, who belongs to the professional e-sports team "DetonatioN FocusMe." They provide information from both the competitive scene and the community perspective.
Through this initiative with the program, REBOO supports players in instantly switching to "immersion mode" under the concept of "Immersed from the start/nose."
A present campaign for program viewers is also planned.
REBOO aims to establish its presence as a supporter of "moments of immersion" together with the e-sports community.
■ Experiential Sales of "REBOO" Rolling Out at e-Sports Hubs in Central Tokyo
REBOO is currently conducting in-store sales and promotions from April 6 to June 30, 2026, at "KEIO eSTATION" in Shinjuku, Tokyo, and "eSPORTS CAFE AIM" (Ikebukuro, Takadanobaba).
"KEIO eSTATION," directly connected to Shinjuku Station, and "eSPORTS CAFE AIM," equipped with high-performance gaming environments, are e-sports community hubs where a wide range of players, from beginners to advanced, gather.
At these physical locations, REBOO offers an opportunity to purchase the product while actually experiencing its scent, proposing a new experience for players to instantly switch their mood to "immersion mode."
Implementation Period: April 6, 2026 - June 30, 2026
Participating Stores:
・KEIO eSTATION Shinjuku
Address: Keio Mall (1 Minamiguchi Underground Shopping Area, Nishi-Shinjuku 1-chome, Shinjuku-ku, Tokyo)
Weekdays, Weekends, and Holidays: 10:00 - 22:00
・eSPORTS CAFE AIM Ikebukuro Main Store
Address: B1F D-BOX, 1-43-6 Higashi-Ikebukuro, Toshima-ku, Tokyo
Phone: 03-5927-1202
Open 24 hours
・eSPORTS CAFE AIM Takadanobaba Store
Address: 8F Hanakawa Building, 4-8-7 Takadanobaba, Shinjuku-ku, Tokyo
Phone: 03-6304-0308
Open 24 hours
■ SmashlogTV Collaboration In-Store Event Scheduled for May at KEIO eSTATION
An in-store event linked with Smashlog "Kakuge Cast" is scheduled to be held at "KEIO eSTATION" in May 2026.
At this event, popular streamers will be invited to create an experience where players, streamers, and fans can interact in a real setting through the REBOO experience.
*Event details will be announced later.
■ About REBOO
"REBOO" is an item that supports instant refreshment and focus switching with a new approach called "inhaling deep breaths."
By savoring 5 types of delicious "scent stimulation" based on the refreshing sensation of menthol with deep breaths, it leads to a state of selfless "immersion," supporting moments when you want to be engrossed in work or hobbies.
By bringing awareness to the unconscious act of "breathing" in daily life, it helps change your mood and supports a richer and more fulfilling everyday life.
■ About Smashlog
Smashlog is a media that disseminates strategy information and video content, mainly focusing on e-sports titles. It provides practical know-how and strategic information for a wide range of players, from beginners to advanced, for major titles including the Street Fighter series. It also features the YouTube program "Smashlog Kakuge Cast."