'REBOO' Begins Sponsorship at 'THE PARK SAMUKAWA', the Mecca of Action Sports
BREATHER Co., Ltd. will sponsor 'THE PARK SAMUKAWA', giving away their deep-breathing refresh item 'REBOO' to 100 action sports athletes monthly from May to July 2026.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 18:00
- 🔍 Collected: April 23, 2026 at 09:31
- 🤖 AI Analyzed: April 24, 2026 at 04:23 (18h 51m after Collected)
BREATHER Co., Ltd. (Headquarters: Minato-ku, Tokyo), which plans, develops, and sells products aimed at habituating deep breathing, announces that it will provide giveaways of 'REBOO'—an item that supports instant refreshment through a 'smelling deep breath'—to users at 'THE PARK SAMUKAWA', a gathering place for top players of action sports like skateboarding and BMX, starting Friday, May 1, 2026.
Through this initiative, during the period from May to the end of July 2026, 'REBOO' will be provided to the first 100 users each month. In environments requiring extreme concentration and creativity, it delivers a new refreshment experience during the intervals of deep focus.
About 'THE PARK', a Mecca for Global Athletes
Operated by ARK LEAGUE Co., Ltd., 'THE PARK SAMUKAWA' is an action sports hub where world-class athletes gather.
Representative Yohei Uchino has won 12 world titles in BMX Flatland and secured victory at last year's X Games, continuing to compete at the forefront of the world stage.
Additionally, the skateboard area was designed by Sora Shirai, a Japanese representative for the Tokyo and Paris Olympics who secured 4th place in Paris. It is constructed incorporating the essence of overseas competitions and parks.
Today, it attracts attention as a hub for both competition and culture, actively used as a practice base by world-class athletes and gathering the star players of the next generation.
Background of Sponsorship
Action sports like skateboarding and BMX require split-second decisions and millimeter-level control, demanding athletes to express their style and performance in a state of extreme concentration.
The 'smelling deep breath' advocated by 'REBOO' is a new refreshment method that resets the senses and switches back into a state of 'flow' during intervals of grueling practice or the tense moments before a performance.
By providing this experience at 'THE PARK SAMUKAWA', where top-level athletes gather, we aim to be a presence that supports the conditioning of athletes constantly challenging themselves in extreme environments, leading to this sponsorship.
Furthermore, through this initiative, we will propose new refreshment habits within the street sports community and strive to spread its value.
Overview of the Initiative
- THE PARK SAMUKAWA User Giveaway Sponsorship
Providing 'REBOO' to users and next-generation athletes based at THE PARK SAMUKAWA, operated by ARK LEAGUE Co., Ltd.
Delivering a refreshment experience during intervals of focus to athletes exploding with creativity.
Period: Friday, May 1, 2026, to Friday, July 31, 2026
Details: Giving away 1 'REBOO' to the first 100 users each month
About REBOO
'REBOO' is an item that supports instant refreshment and focus switching through the new approach of 'smelling deep breaths'.
By taking deep breaths while enjoying 5 delicious 'scent stimulations' based on the refreshing feel of menthol, it invites a state of selfless 'flow', accompanying scenes where you want to immerse yourself in work or hobbies.
By bringing awareness to 'breathing'—an act performed unconsciously in daily life—it tunes the physical and mental condition, supporting a richer and more fulfilling everyday life.
About BREATHER Co., Ltd.
BREATHER is a business company founded in 2019 with the purpose of creating a completely new 'breathing market' and spreading the 'value of breathing' through experiences that make 'breathing deeper, more enjoyable, and newer'.
'Breathing' is an important activity related to regulating the autonomic nervous system. BREATHER was born from the desire to realize a spiritually rich lifestyle for each customer, particularly through 'deep breathing'.
Because breathing is an act everyone normally does unconsciously, bringing awareness to 'deep breathing' is easily forgotten. To allow people to be conscious of and incorporate 'deep breathing' in such daily lives, we have planned, developed, and sold devices aimed at habituating deep breaths.
We will continue to contribute to realizing a spiritually rich lifestyle for each customer through products and services that make 'breathing deeper, more enjoyable, and newer'. Supported by many users, we have currently reached 200,000 LINE friends. *As of February 7, 2026
Company Name: BREATHER Co., Ltd.
Location: 5-2-3 Akasaka, Minato-ku, Tokyo
Through this initiative, during the period from May to the end of July 2026, 'REBOO' will be provided to the first 100 users each month. In environments requiring extreme concentration and creativity, it delivers a new refreshment experience during the intervals of deep focus.
About 'THE PARK', a Mecca for Global Athletes
Operated by ARK LEAGUE Co., Ltd., 'THE PARK SAMUKAWA' is an action sports hub where world-class athletes gather.
Representative Yohei Uchino has won 12 world titles in BMX Flatland and secured victory at last year's X Games, continuing to compete at the forefront of the world stage.
Additionally, the skateboard area was designed by Sora Shirai, a Japanese representative for the Tokyo and Paris Olympics who secured 4th place in Paris. It is constructed incorporating the essence of overseas competitions and parks.
Today, it attracts attention as a hub for both competition and culture, actively used as a practice base by world-class athletes and gathering the star players of the next generation.
Background of Sponsorship
Action sports like skateboarding and BMX require split-second decisions and millimeter-level control, demanding athletes to express their style and performance in a state of extreme concentration.
The 'smelling deep breath' advocated by 'REBOO' is a new refreshment method that resets the senses and switches back into a state of 'flow' during intervals of grueling practice or the tense moments before a performance.
By providing this experience at 'THE PARK SAMUKAWA', where top-level athletes gather, we aim to be a presence that supports the conditioning of athletes constantly challenging themselves in extreme environments, leading to this sponsorship.
Furthermore, through this initiative, we will propose new refreshment habits within the street sports community and strive to spread its value.
Overview of the Initiative
- THE PARK SAMUKAWA User Giveaway Sponsorship
Providing 'REBOO' to users and next-generation athletes based at THE PARK SAMUKAWA, operated by ARK LEAGUE Co., Ltd.
Delivering a refreshment experience during intervals of focus to athletes exploding with creativity.
Period: Friday, May 1, 2026, to Friday, July 31, 2026
Details: Giving away 1 'REBOO' to the first 100 users each month
About REBOO
'REBOO' is an item that supports instant refreshment and focus switching through the new approach of 'smelling deep breaths'.
By taking deep breaths while enjoying 5 delicious 'scent stimulations' based on the refreshing feel of menthol, it invites a state of selfless 'flow', accompanying scenes where you want to immerse yourself in work or hobbies.
By bringing awareness to 'breathing'—an act performed unconsciously in daily life—it tunes the physical and mental condition, supporting a richer and more fulfilling everyday life.
About BREATHER Co., Ltd.
BREATHER is a business company founded in 2019 with the purpose of creating a completely new 'breathing market' and spreading the 'value of breathing' through experiences that make 'breathing deeper, more enjoyable, and newer'.
'Breathing' is an important activity related to regulating the autonomic nervous system. BREATHER was born from the desire to realize a spiritually rich lifestyle for each customer, particularly through 'deep breathing'.
Because breathing is an act everyone normally does unconsciously, bringing awareness to 'deep breathing' is easily forgotten. To allow people to be conscious of and incorporate 'deep breathing' in such daily lives, we have planned, developed, and sold devices aimed at habituating deep breaths.
We will continue to contribute to realizing a spiritually rich lifestyle for each customer through products and services that make 'breathing deeper, more enjoyable, and newer'. Supported by many users, we have currently reached 200,000 LINE friends. *As of February 7, 2026
Company Name: BREATHER Co., Ltd.
Location: 5-2-3 Akasaka, Minato-ku, Tokyo