Dip's on-demand job platform 'Spot Baityl' adopts Braze as its customer engagement platform

Braze K.K., a provider of customer engagement platforms (headquartered in Minato-ku, Tokyo; hereinafter "Braze"), announces that Dip Corporation (hereinafter "Dip") has adopted Braze for its on-demand job service "Spot Baityl" to enhance marketing efficiency and sophistication.

Background for Adoption: Real-time Job Matching and Marketing Operational Challenges

Dip aims to solve labor market challenges and realize a society where "everyone feels joy and happiness in working" by offering unique, user-first services through its human resources and DX services. Its "Spot Baityl" service connects those who want to work with employers seeking workers during their available time, functioning as a job-matching platform for short-term and one-off gigs.

To achieve high-precision matching between jobs and workers on this platform, it is essential to deliver job information in real time at the right moment. Additionally, to rapidly execute the PDCA cycle of marketing initiatives, Dip needed an environment where marketers—not just developers—could independently and flexibly manage operations.

To meet these unique business requirements of "Spot Baityl" and achieve swift operational improvements and advanced marketing, Dip decided to adopt Braze as its new customer engagement foundation.

Reasons for Choosing Braze: Real-time Capabilities Essential for Short-term Jobs and AI-Powered Ease of Use

After evaluating multiple marketing tools, Dip selected Braze based on the following strengths:

High Real-time Communication Capabilities: For short-term job platforms like Spot Baityl, a delivery system that notifies users of job openings in real time and quickly reaches appropriate audience segments is critical. Braze's real-time capabilities perfectly matched this requirement.

Intuitive, Marketer-Driven PDCA Cycles: The platform's intuitive interface allows marketers to easily set up and execute sophisticated campaigns without technical support. This enables rapid iteration of user-centric initiatives and significant improvements in operational efficiency.

Rapid Implementation Speed: Braze is scheduled to activate its channels within approximately one month. This fast onboarding process was highly valued for enabling early impact.

Future Outlook: From Foundational Operations to Advanced AI Utilization and Expansion Across Businesses

In the initial phase, the focus will be on achieving basic operational stability—"doing the ordinary things well"—to improve work efficiency. Dip also plans to leverage "Connected Content" for advanced operations integrating internal data systems and will actively expand its engagement strategy across other Dip services and businesses. Braze will continue supporting these strategic goals.

About Spot Baityl

Spot Baityl is a mobile app that helps users find ideal spot jobs, one-off gigs, and short-term work. Employers can easily match with suitable workers by simply setting desired working hours and conditions. The service features the "Good Job Bonus," a unique function that provides bonus payments on top of hourly wages based on employer evaluations after job completion—enabling users to start working immediately without resumes or interviews.

About Dip Corporation

Dip Corporation aims to solve labor market challenges and realize a society where "everyone feels joy and happiness in working" by offering user-first services through its human resources and DX solutions. Key services include job platforms such as "Baityl," "Spot Baityl," and "Hatarakonetto," as well as the "Cobot" series in the DX domain.

About Braze

Braze is a customer engagement platform that empowers brands to "Be Absolutely EngagingTM," delivering exceptional experiences that create value for both consumers and businesses. BrazeAITM is an advanced intelligence capability that seamlessly integrates AI models and functions across all customer touchpoints within the Braze platform. This enables marketers to achieve more sophisticated and faster customer engagement without complex configurations. From cross-channel message optimization to designing and executing personalized customer journeys based on behavior, AI-driven automation autonomously determines and executes the best actions for each individual. Braze transforms "simple notifications" into meaningful "one-to-one conversations," delivering next-generation personalized experiences beyond traditional marketing automation (MA). Since establishing its Japan subsidiary in 2020, Braze has continued to grow, serving over 130 customers as of the beginning of 2026. In 2026, Braze opened a local data center in Japan, strengthening its support for clients with high security requirements, including financial institutions. Repeatedly recognized by industry analysts as a leader in marketing technology, Braze was named in G2's 2025 "Best of Marketing and Digital Advertising Software Products." The company has also received accolades as a great workplace from Fortune and Newsweek. Headquartered in New York, Braze operates 15 offices across the Americas, Europe, and the Asia-Pacific region. For more information, visit https://www.braze.com/ja