Reward App 'Odipo' Adopts Braze to Enhance Customer Engagement and Retention
The rapidly growing reward app 'Odipo' has adopted Braze's customer engagement platform to improve user onboarding and retention. By leveraging AI capabilities, the company aims to personalize the user experience.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 19:00
- 🔍 Collected: May 20, 2026 at 10:31
- 🤖 AI Analyzed: May 21, 2026 at 12:56 (26h 25m after Collected)
## Reward App 'Odipo' Enhances Engagement Through Braze Adoption
Braze, a leading customer engagement platform, announced that 'Odipo,' a reward app operated by Poipoi, has adopted Braze to improve user retention and enhance the onboarding experience.
### Background: Retention Challenges in a Rapidly Growing App
Odipo offers various services, including point collection via step counts, games, surveys, and credit card applications, achieving 3.5 million cumulative downloads. However, the abundance of features has led to challenges for new users in knowing where to start, making a redesign of the onboarding process critical for improving retention. Specifically, effectively guiding users through initial setups such as health care integration and personal information input, as well as targeting financial service offerings to the right audience at the right time, became key strategic priorities.
### Reasons for Adopting Braze: Speed and Agility for Lean Teams
Poipoi evaluated several marketing tools and decided on Braze for its comprehensive and advanced communication design capabilities. Key factors in the decision included its ease of use, which allowed for rapid implementation of campaigns despite the company's lean startup structure of fewer than 10 employees, and a robust delivery platform that supports high-speed operations.
### Future Outlook: AI-Driven Automatic Optimization
In the short term, Poipoi aims to complete fundamental onboarding initiatives with its current team structure to build an experience where users can enjoy the app without hesitation. In the future, the company plans to introduce A/B testing and automatic delivery optimization leveraging Braze's AI features, establishing an operational framework that maximizes effectiveness even with a small team.
Braze, a leading customer engagement platform, announced that 'Odipo,' a reward app operated by Poipoi, has adopted Braze to improve user retention and enhance the onboarding experience.
### Background: Retention Challenges in a Rapidly Growing App
Odipo offers various services, including point collection via step counts, games, surveys, and credit card applications, achieving 3.5 million cumulative downloads. However, the abundance of features has led to challenges for new users in knowing where to start, making a redesign of the onboarding process critical for improving retention. Specifically, effectively guiding users through initial setups such as health care integration and personal information input, as well as targeting financial service offerings to the right audience at the right time, became key strategic priorities.
### Reasons for Adopting Braze: Speed and Agility for Lean Teams
Poipoi evaluated several marketing tools and decided on Braze for its comprehensive and advanced communication design capabilities. Key factors in the decision included its ease of use, which allowed for rapid implementation of campaigns despite the company's lean startup structure of fewer than 10 employees, and a robust delivery platform that supports high-speed operations.
### Future Outlook: AI-Driven Automatic Optimization
In the short term, Poipoi aims to complete fundamental onboarding initiatives with its current team structure to build an experience where users can enjoy the app without hesitation. In the future, the company plans to introduce A/B testing and automatic delivery optimization leveraging Braze's AI features, establishing an operational framework that maximizes effectiveness even with a small team.
FAQ
What is Odipo?
Odipo is a reward app that allows users to earn points through walking, games, and surveys, having achieved 3.5 million downloads.
Why was Braze adopted?
It was chosen because it allows for high-level engagement design while enabling rapid operation even by a small team.
What are the future plans?
The goal is to first complete basic onboarding measures and eventually introduce AI-driven automatic optimization using BrazeAI.