Braze to be Implemented by Paddle for its Crypto Reward App "BitWalk", Supporting Enhanced Customer Engagement Foundation
Braze, a customer engagement platform provider, announced that Paddle, operator of crypto reward apps like "BitWalk", has adopted Braze to strengthen its customer engagement foundation. Paddle aims to improve app retention rates and accelerate global expansion through real-time push notifications and AI-powered user attribute optimization.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 19:00
- 🔍 Collected: May 11, 2026 at 10:31
- 🤖 AI Analyzed: May 12, 2026 at 05:46 (19h 14m after Collected)
Braze K.K. (Headquarters: Minato-ku, Tokyo; hereinafter "Braze"), a provider of customer engagement platforms, announced that Paddle Inc. (hereinafter "Paddle"), which operates crypto reward apps such as "BitWalk", has decided to implement Braze to strengthen its customer engagement foundation. Under its mission to "increase financial options," Paddle aims to achieve real-time push notifications and AI-powered user attribute optimization through this implementation, thereby improving app retention rates.
Background of the Decision: Towards Further Advanced User Experience and Accelerated Global Expansion
Under its mission to "increase financial options," Paddle is pursuing the maximization of "user retention rate," a crucial metric for reward apps. With the rapid growth of the app, Paddle decided to implement Braze to solve the following challenges in order to provide a more personalized experience:
* To expand in-app message delivery settings and strengthen communication through detailed segmentation, going beyond mass distribution.
* To further enhance the unique experience value of "BitWalk" through real-time push notifications linked to user events such as walking steps.
* To establish an operational system that accelerates global expansion, including automated delivery management tailored to local times in various regions, as its international usage expands.
Reasons for Adopting Braze: AI-Powered Personalization and High Return on Investment (ROI)
Paddle considered in-house development after canceling its old system, but ultimately decided to adopt Braze based on a comprehensive evaluation of factors such as the ROI for deploying advanced engagement measures like personalization features and real-time delivery.
* **No-code AI Agent:** Highly praised for the ability to create no-code AI agents using BrazeAI Agent Console™ that autonomously perform tasks on behalf of marketers. For example, it can execute advanced processes such as AI automatically labeling user motivations as "proactive" or "obligatory" based on survey responses and updating attributes, demonstrating flexible and powerful AI utilization.
* **Intelligent Delivery Powered by AI:** The AI function that delivers notifications at the optimal timing and channel for each user was highly evaluated for its contribution to solving the challenge of improving retention rates.
* **Real-time Capability and Global Adaptability:** The scalability to handle real-time notifications linked to user step events and flexible delivery tailored to international time zones.
* **Quick Implementation Requiring Minimal Man-hours:** Implementation was completed in approximately three weeks. There are many successful implementation cases for startups of similar size to Paddle (around 10 employees), indicating that it does not require extensive man-hours or a long period for implementation.
Future Outlook: Business Improvement through AI Utilization and Accelerated Global Expansion
Moving forward, Paddle will leverage Braze's AI functions and real-time capabilities to deliver better notifications tailored to user situations, thereby improving user experience and increasing app retention rates. Furthermore, with Braze as its scalable foundation, Paddle will strongly promote an engagement strategy that looks beyond domestic borders towards global expansion. Braze will support Paddle's future endeavors.
About Paddle
Paddle Inc. aims to contribute to society by offering various services related to "money" and "crypto assets" under its mission to "increase financial options." Its businesses include "Bit Start," where users can earn points exchangeable for crypto assets through daily shopping, travel bookings, and surveys, and "BitWalk," where users can earn points exchangeable for crypto assets based on their daily steps.
Since November 2024, it has become a consolidated subsidiary of Ateam Holdings Co., Ltd., aiming for further business expansion by leveraging the group's management foundation.
Company Name: Paddle Inc.
Representative Director: Yuji Ide
Official Website: https://www.paddle-inc.jp/
About Braze
Braze is a customer engagement platform that enables brands to "Be Absolutely Engaging™." It delivers value to both customers and companies through superior experiences that meet consumer expectations.
"BrazeAI™" is an advanced intelligence feature that flexibly integrates AI models and functions into every customer touchpoint of the Braze platform. This allows marketers to avoid complex settings and...
Background of the Decision: Towards Further Advanced User Experience and Accelerated Global Expansion
Under its mission to "increase financial options," Paddle is pursuing the maximization of "user retention rate," a crucial metric for reward apps. With the rapid growth of the app, Paddle decided to implement Braze to solve the following challenges in order to provide a more personalized experience:
* To expand in-app message delivery settings and strengthen communication through detailed segmentation, going beyond mass distribution.
* To further enhance the unique experience value of "BitWalk" through real-time push notifications linked to user events such as walking steps.
* To establish an operational system that accelerates global expansion, including automated delivery management tailored to local times in various regions, as its international usage expands.
Reasons for Adopting Braze: AI-Powered Personalization and High Return on Investment (ROI)
Paddle considered in-house development after canceling its old system, but ultimately decided to adopt Braze based on a comprehensive evaluation of factors such as the ROI for deploying advanced engagement measures like personalization features and real-time delivery.
* **No-code AI Agent:** Highly praised for the ability to create no-code AI agents using BrazeAI Agent Console™ that autonomously perform tasks on behalf of marketers. For example, it can execute advanced processes such as AI automatically labeling user motivations as "proactive" or "obligatory" based on survey responses and updating attributes, demonstrating flexible and powerful AI utilization.
* **Intelligent Delivery Powered by AI:** The AI function that delivers notifications at the optimal timing and channel for each user was highly evaluated for its contribution to solving the challenge of improving retention rates.
* **Real-time Capability and Global Adaptability:** The scalability to handle real-time notifications linked to user step events and flexible delivery tailored to international time zones.
* **Quick Implementation Requiring Minimal Man-hours:** Implementation was completed in approximately three weeks. There are many successful implementation cases for startups of similar size to Paddle (around 10 employees), indicating that it does not require extensive man-hours or a long period for implementation.
Future Outlook: Business Improvement through AI Utilization and Accelerated Global Expansion
Moving forward, Paddle will leverage Braze's AI functions and real-time capabilities to deliver better notifications tailored to user situations, thereby improving user experience and increasing app retention rates. Furthermore, with Braze as its scalable foundation, Paddle will strongly promote an engagement strategy that looks beyond domestic borders towards global expansion. Braze will support Paddle's future endeavors.
About Paddle
Paddle Inc. aims to contribute to society by offering various services related to "money" and "crypto assets" under its mission to "increase financial options." Its businesses include "Bit Start," where users can earn points exchangeable for crypto assets through daily shopping, travel bookings, and surveys, and "BitWalk," where users can earn points exchangeable for crypto assets based on their daily steps.
Since November 2024, it has become a consolidated subsidiary of Ateam Holdings Co., Ltd., aiming for further business expansion by leveraging the group's management foundation.
Company Name: Paddle Inc.
Representative Director: Yuji Ide
Official Website: https://www.paddle-inc.jp/
About Braze
Braze is a customer engagement platform that enables brands to "Be Absolutely Engaging™." It delivers value to both customers and companies through superior experiences that meet consumer expectations.
"BrazeAI™" is an advanced intelligence feature that flexibly integrates AI models and functions into every customer touchpoint of the Braze platform. This allows marketers to avoid complex settings and...