Braze and Databricks Combined AI-Driven Customer Engagement Platform Adopted by Tokyo Gas

Braze K.K. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Atsuhisa Mizutani; hereinafter "Braze"), a leader in customer engagement platforms, announced that Tokyo Gas Co., Ltd. (President: Shinichi Sasayama; hereinafter "Tokyo Gas") has adopted Braze and Databricks for its AI-driven customer engagement platform as part of its efforts to further deepen value co-creation with customers.

Braze will support Tokyo Gas in strengthening its data-driven communication infrastructure as part of its initiatives to promote "deepening customer relationships" and "expanding digital touchpoints" outlined in the Tokyo Gas Group's Mid-Term Management Plan for fiscal years 2026-2028.
This adoption of Braze aims to further leverage Tokyo Gas's robust customer base and enhance value provision through a combination of digital and real-world interactions.

### Background of Braze's Introduction
Braze will contribute to strengthening customer touchpoints for the Tokyo Gas Group, which offers a diverse range of lifestyle-related services in addition to gas and electricity, serving approximately 13 million existing customers and 4.6 million digital members.
To further strengthen these customer touchpoints and promote "expanding value provision through cross-selling" and "expanding touchpoint opportunities through multi-channels," updating the data-driven communication infrastructure has become a crucial theme.

### Three Key Values Braze Provides to Tokyo Gas
1. Realization of Advanced 1-to-1 Communication for Improved Customer Experience
Braze enables consistent, real-time, cross-channel communication across various channels such as apps, web, email, and LINE. This allows for the provision of data-driven customer experiences tailored to each individual, utilizing Braze AI. Tokyo Gas will leverage this as a foundation to deepen customer relationships and deliver new value.

2. Promotion of Data and AI Utilization through Real-time Integration with Databricks
Braze and the Databricks Data Intelligence Platform, which is Tokyo Gas's company-wide data and AI foundation, integrate seamlessly and loosely coupled without moving or copying data. This strengthens data and AI utilization, enabling the following:
・Continuous improvement based on data
・Advancement of value delivery processes
・Improved communication accuracy through AI utilization

3. Realization of an Operational System for Marketer-Led High-Speed PDCA Cycles
Braze offers a simple UI/UX environment that is GUI-based and operable without code. This allows marketers to independently create segments, design delivery scenarios, and manage the entire PDCA cycle, enabling real-time campaigns and accelerating PDCA.

### Future Outlook: Enhancing Customer Loyalty and LTV
Moving forward, through the integration of Braze and Databricks, both companies will support Tokyo Gas in promoting the following:
・Consistent experience design from gas and electricity contracts to lifestyle services
・Improvement of customer loyalty
・Maximization of LTV (Lifetime Value)
・Expansion of multi-channel touchpoints
・Optimization of value delivery processes utilizing digital technologies

### About Braze
Braze is the customer engagement platform that empowers brands to "Be Absolutely Engaging." Braze enables marketing teams to collect data from any source, execute campaigns, and deliver personalized, real-time, multi-channel communications from a single platform. Furthermore, by leveraging AI for hypothesis testing and optimization, and supporting high-volume delivery with scalability, Braze achieves hyper-personalization, building and maintaining engaging relationships with passionate fans of a brand. The company was named a Best Tech Company to Work For in the U.S. News in 2024, one of the UK's Best Workplaces for Women in 2023 by Great Place to Work, and a Leader in the 2023 Gartner Magic Quadrant for Multichannel Marketing Hubs and Marketing Hubs. The Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York and has over 10 offices across North America, Europe, and APAC. For more information, please visit https://www.braze.com/ja.