The More You Play, the Stronger You Get? Game & Co.'s First New Game Title 'PICK A BOO' Is a Bizarre Co-op Escape Action Game! Steam Store Page Now Live!

Game & Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Takayoshi Hoshi, hereinafter 'Game & Co.') is pleased to announce the new online game 'PICK A BOO' (pronounced: Pick-a-Boo), developed by Toydium, Inc. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Yudai Nagano) and published by Game & Co.

This title is a roguelike multiplayer escape action game supporting up to six players. Ahead of its full release in August 2026, a playable demo will be available during the 'Steam Next Fest,' starting June 16, 2026 (Tuesday) at 2:00 AM JST.

Additionally, the Steam store page is now live, and wishlist registration has begun. We encourage players to add the game to their wishlist and look forward to the demo release.

Steam Store Page

Add to Wishlist and Be Among the First to Play the Demo

Overview of the Escape Action Game 'PICK A BOO'

Your teammate has been defeated by enemies, leaving only their head behind.

Do you rush in to save them with your belongings, or head straight to the truck? You have only 30 seconds left.

'PICK A BOO' is a roguelike co-op escape action game for up to six players.

Set in a world where humans have vanished, players take on the role of mannequins working as 'midnight movers,' infiltrating dangerous stages to rescue comrades facing disposal.

Using magnetic force to collect furniture and items, players must evade enemy pursuit while loading cargo and escaping to the truck.

Will you prioritize loading more items, rescuing fallen allies, or ensuring a safe escape? Split-second decisions determine the success or failure of your escape.

Experience the intense thrill of growing stronger with each run—but losing everything upon failure. Enjoy chaotic, dynamic escape action shaped by teamwork and strategic decision-making.

The full release of 'PICK A BOO' is scheduled for August 2026.

Trailer: https://youtu.be/nEj3Fx2LFlQ

Official X: https://x.com/pickaboogame

About Steam Next Fest

'Steam Next Fest' is an event hosted on the PC gaming platform 'Steam,' showcasing upcoming game titles.

During the event, players can try out demos of new games and add their favorites to their wishlist.

Through developer streams and interactive content, it offers global Steam users a chance to experience unreleased games, making it a beloved event worldwide.

Steam Next Fest: June 2026 Edition

Event Period: June 16 (Tue), 2:00 AM – June 23 (Tue), 2:00 AM JST, 2026

Event Page: https://store.steampowered.com/sale/nextfest?l=japanese

About Game & Co.

Game & Co. serves as the core of an IP Platform that leverages intellectual property beyond traditional corporate boundaries to create new value, continuously launching innovative ventures.

With the new trading card game 'Xross Stars,' co-developed with major esports team 'Crazy Raccoon,' the company is fostering a new culture featuring VTubers, streamers, and esports athletes.

Through its collaborative merchandise business 'AMICIS,' Game & Co. partners with creators, manufacturers, and factories to produce innovative products.

The company also advances diverse initiatives, including esports education and new game development.

• Official Website: https://gameandco.co.jp/

Company Overview

Toydium, Inc.

3F, S-Glanz AKIHABARA, 1-7-2 Kanda-Izumicho, Chiyoda-ku, Tokyo 101-0024

URL: https://toydium.co.jp/

E-mail: promotion@toydium.co.jp

Game & Co., Ltd.

• Established: December 1, 2022

• CEO: Takayoshi Hoshi

• Director: Atsutoshi Kubo

• Headquarters: Minato-ku, Tokyo

• Business: IP Platform (Merchandise & TCG business) / Incubation (esports & esports education)

• Official Website: https://gameandco.co.jp/

Brave Group, Inc.

• Established: October 11, 2017

• Capital: 6.71 billion JPY (including capital surplus)

• Representative: Keito Noguchi, CEO

• Headquarters: 8F, PMO Tamachi III, 4-1-28 Shiba, Minato-ku, Tokyo

• Business: IP Production / IP Platform / IP Solution

• Official Website: https://bravegroup.co.jp/

• Recruitment Site: https://recruit.bravegroup.co.jp/

• Official Media: https://media.bravegroup.co.jp/

• Official X: https://x.com/bravegroup_vt/

• Group Companies: https://bravegroup.co.jp/company/#group-company