Full-scale Launch of 'Brave Marketing': Comprehensive Marketing Support Targeting Gen Z and Gen Alpha
Brave group Inc. has launched 'Brave Marketing', an integrated solution providing marketing support targeted at Gen Z and Gen Alpha. The service comprehensively utilizes next-generation cultural assets such as VTubers, esports, XR, and animation.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 03:00
- 🔍 Collected: April 14, 2026 at 18:31
- 🤖 AI Analyzed: April 19, 2026 at 14:45 (116h 14m after Collected)
Brave group Inc. (Headquarters: Minato-ku, Tokyo; CEO: Keito Noguchi; hereinafter 'Brave group') has fully launched 'Brave Marketing', an integrated solution that provides marketing support targeting Gen Z and Gen Alpha by comprehensively utilizing assets in next-generation cultural domains such as VTubers, esports, XR, and animation.
A dedicated website (https://marketing.bravegroup.co.jp/) has been launched, and the company is now accepting marketing and promotion consultations from corporate clients.
■ Background: The Challenge of 'Marketing to the New Generation' Faced by Corporations
Since the late 2010s, the center of consumption has rapidly shifted towards Generation Z (born 1997–2012) and Generation Alpha (born 2013 and later). As digital natives, they prefer receiving information through their favorite creators, streamers, and interactive experiences rather than through TV commercials and traditional web advertisements, making it difficult to secure reach and engagement using conventional marketing methods alone.
Meanwhile, the VTuber market continues to expand rapidly both domestically and internationally, becoming firmly established as 'relatable and admired figures' for Gen Z and Gen Alpha. With growing interest in esports, virtual events, and XR experiences every year, corporate demand for marketing utilizing these elements has surged.
However, for many companies, designing cross-sectional promotions utilizing VTubers, XR, and esports requires highly specialized knowledge, and they currently face challenges in selecting appropriate partners and designing ROI.
■ Overview of 'Brave Marketing'
Brave Marketing is a service brand that provides one-stop marketing solutions optimized for Gen Z and Gen Alpha by integrating the IP, technology, and platforms held by the entire Brave group.
3 Strengths of Brave Marketing
(Details omitted in original source text, implied visual integration)
■ Main Solution Menu
- VTuber Tie-ups & Promotions: Live streaming collaborations, video tie-ups, brand ambassador appointments, and SNS campaigns.
- Corporate VTuber Development & Operations: Planning, production, and operational support for original VTubers/virtual characters.
- XR & Metaverse Content Development: Virtual space construction using Roblox, Fortnite, etc., original game development, AR/VR experience design, and virtual event production.
- esports & Gaming Marketing: Planning and production of esports tournaments, and policy design utilizing gaming communities.
- Animation & Content Production: Anime production and promotional video production by Brave pictures.
- Fan Community & E-commerce Integration: Fan engagement design utilizing official merchandise E-commerce 'colleize', subscription services, and offline stores.
- Comprehensive Consulting: Branding strategies, new business development support, and business co-creation programs.
■ Anticipated Use Cases
Realizing end-to-end solutions from acquiring awareness to forming enthusiastic fan communities.
■ About the Dedicated Website
The dedicated website for Brave Marketing introduces solutions across four axes: VTuber × Immersive × Technology × Fandom. It also provides the latest case studies, an inquiry form, and plans to offer original content. It establishes an environment where corporate representatives can easily consult.
URL: https://marketing.bravegroup.co.jp/
■ Future Outlook
Brave group aims to establish the recognition that 'Brave group is the go-to for marketing to Gen Z and Gen Alpha' and will accelerate the provision of solutions through Brave Marketing. By leveraging next-generation cultural assets such as VTubers, esports, XR, and animation, along with the fan community management expertise the group has cultivated, we will proceed to expand services and strengthen our system as a partner that mutually realizes corporate brand growth and the creation of a fan economy.
■ Representative's Comment
Keito Noguchi, CEO of Brave group Inc.
"VTuber is...
A dedicated website (https://marketing.bravegroup.co.jp/) has been launched, and the company is now accepting marketing and promotion consultations from corporate clients.
■ Background: The Challenge of 'Marketing to the New Generation' Faced by Corporations
Since the late 2010s, the center of consumption has rapidly shifted towards Generation Z (born 1997–2012) and Generation Alpha (born 2013 and later). As digital natives, they prefer receiving information through their favorite creators, streamers, and interactive experiences rather than through TV commercials and traditional web advertisements, making it difficult to secure reach and engagement using conventional marketing methods alone.
Meanwhile, the VTuber market continues to expand rapidly both domestically and internationally, becoming firmly established as 'relatable and admired figures' for Gen Z and Gen Alpha. With growing interest in esports, virtual events, and XR experiences every year, corporate demand for marketing utilizing these elements has surged.
However, for many companies, designing cross-sectional promotions utilizing VTubers, XR, and esports requires highly specialized knowledge, and they currently face challenges in selecting appropriate partners and designing ROI.
■ Overview of 'Brave Marketing'
Brave Marketing is a service brand that provides one-stop marketing solutions optimized for Gen Z and Gen Alpha by integrating the IP, technology, and platforms held by the entire Brave group.
3 Strengths of Brave Marketing
(Details omitted in original source text, implied visual integration)
■ Main Solution Menu
- VTuber Tie-ups & Promotions: Live streaming collaborations, video tie-ups, brand ambassador appointments, and SNS campaigns.
- Corporate VTuber Development & Operations: Planning, production, and operational support for original VTubers/virtual characters.
- XR & Metaverse Content Development: Virtual space construction using Roblox, Fortnite, etc., original game development, AR/VR experience design, and virtual event production.
- esports & Gaming Marketing: Planning and production of esports tournaments, and policy design utilizing gaming communities.
- Animation & Content Production: Anime production and promotional video production by Brave pictures.
- Fan Community & E-commerce Integration: Fan engagement design utilizing official merchandise E-commerce 'colleize', subscription services, and offline stores.
- Comprehensive Consulting: Branding strategies, new business development support, and business co-creation programs.
■ Anticipated Use Cases
Realizing end-to-end solutions from acquiring awareness to forming enthusiastic fan communities.
■ About the Dedicated Website
The dedicated website for Brave Marketing introduces solutions across four axes: VTuber × Immersive × Technology × Fandom. It also provides the latest case studies, an inquiry form, and plans to offer original content. It establishes an environment where corporate representatives can easily consult.
URL: https://marketing.bravegroup.co.jp/
■ Future Outlook
Brave group aims to establish the recognition that 'Brave group is the go-to for marketing to Gen Z and Gen Alpha' and will accelerate the provision of solutions through Brave Marketing. By leveraging next-generation cultural assets such as VTubers, esports, XR, and animation, along with the fan community management expertise the group has cultivated, we will proceed to expand services and strengthen our system as a partner that mutually realizes corporate brand growth and the creation of a fan economy.
■ Representative's Comment
Keito Noguchi, CEO of Brave group Inc.
"VTuber is...