First Department Store Location! New 'Buttery Matsuzakaya Nagoya Store' Opens June 3

The western confectionery brand 'Buttery,' known for its dedication to butter, will open a new store, 'Buttery Matsuzakaya Nagoya Store,' on Wednesday, June 3, 2026, on the first basement floor of the North Building at Matsuzakaya Nagoya in Nagoya City, Aichi Prefecture. In addition to baked goods like Madeleines and Mille-feuilles baked in-store, an exclusive cafe menu featuring items such as Croque-monsieur, Croissant Sandwiches, and Apple Pie will be newly introduced. Furthermore, the 'Buttery Sable Can' will be launched as an exclusive gift item at the Matsuzakaya Nagoya store. Opening on June 3, the store features a 40-seat cafe space designed with gentle pastel yellow and white, the brand's logo colors, along with wood tones. Customers can enjoy the lively atmosphere of Madeleines and Mille-feuilles being baked, as well as the rich aroma of butter, through the open kitchen. The newly introduced Madeleine at the Matsuzakaya Nagoya store is an irresistible treat with the rich taste of Hokkaido butter, the gentle sweetness of honey, and a fluffy texture. The large, palm-sized Madeleine is sure to be the star of cafe time. Additionally, Buttery's signature Mille-feuille is generously filled with a special cream blending whipped cream and custard. Because the cream is piped in right after ordering, customers can fully enjoy the crispiness of the puff pastry. An exclusive cafe menu for the Matsuzakaya Nagoya store will also debut. The hearty Croque-monsieur is generously coated with homemade bechamel sauce using domestic fermented butter, while the Croissant Sandwich features ham and cheese sandwiched in a croissant made with French fermented butter (AOP) baked in-store. Luxurious dishes such as Lobster Pilaf, combining poached lobster with sauce Américaine, as well as pasta and quiches, are also available. In addition to Madeleines and Mille-feuilles, recommended sweet menu items include an Apple Pie, featuring warm pie generously filled with apples paired perfectly with cold ice cream, and a limited-quantity Baked Sweets Set allowing customers to enjoy three varieties including financiers and canelés. Enjoy them together with various drinks, such as Buttery's original blend coffee or tea. A standout takeout gift item is the Buttery Sable Can, sold exclusively at the Matsuzakaya Nagoya store. This cookie tin contains an assortment of three types of slightly thickly baked shortbread cookies with a crispy, crumbly texture. The assortment includes 'Wheat Germ and Wasanbon,' where the savory germ and gentle sweetness of Wasanbon sugar enhance the butter's flavor; 'Chocolat Orange,' featuring chocolate kneaded into the dough with a subtle hint of orange; and 'Brown Sugar Spice,' blending Earl Grey tea leaves with three spices for an addictive, refreshing kick. This luxurious box contains 30 pieces of these new shortbread cookies, offering delightful combinations of Hokkaido butter and various ingredients. The cookie tin's attractive design, featuring a cute, elegant blue and yellow floral pattern exclusive to the Matsuzakaya Nagoya store, is also a highlight. Furthermore, a comprehensive lineup of gift products, including financiers and cookies, is available, making it easy to choose souvenirs or presents. Enjoy the meticulous sweets, gifts, and new cafe menu that only a western confectionery shop dedicated to butter can offer. ■ Buttery Matsuzakaya Nagoya Store Product Information - Madeleine: Base price 340 yen (367 yen including tax) / 1 piece - Mille-feuille: Base price 680 yen (734 yen including tax) / 1 piece - Buttery Canelé: Base price 390 yen (432 yen including tax) / 1 piece - Financier: Base price 340 yen (367 yen including tax) / 1 piece - [Matsuzakaya Nagoya Store Exclusive] Buttery Sable Can (30 pieces / Wheat Germ and Wasanbon, Chocolat Orange, Brown Sugar Spice): Base price 3,700 yen (3,996 yen including tax) * Various other baked gift items are also available.

FAQ

Where is the new Buttery store located?

It is located on the 1st basement floor of the North Building at Matsuzakaya Nagoya in Aichi Prefecture.

Are there any exclusive items at the Nagoya store?

Yes, they offer an exclusive 'Buttery Sable Can' for takeout, as well as cafe-only savory dishes like Croque-monsieur.

Is there a seating area?

Yes, there is a 40-seat cafe space where you can relax and watch the open kitchen.

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