"CRM (Customer Relationship Management)" Introduced to "CAREECON Plus" Business Management Features
BRANU Inc. added a CRM feature to its construction DX tool "CAREECON Plus" on April 8, 2026, visualizing project profitability to support data-driven decision-making in the construction industry.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 19:00
- 🔍 Collected: April 8, 2026 at 10:31
- 🤖 AI Analyzed: April 20, 2026 at 17:19 (294h 48m after Collected)
BRANU Inc. (Headquarters: Minato-ku, Tokyo, CEO: Tatsuya Natomi, Securities Code: 460A), which operates a construction DX platform business, will launch "CRM (Customer Relationship Management)" on April 8, 2026. This feature visualizes profitability per customer within the business management function of its integrated business tool for the construction industry, "CAREECON Plus."
Background:
In the construction industry, many companies do not fully grasp the profitability of each customer and project. The background to this is that processes such as sales, construction, and billing are managed separately, and there is no sufficient system to manage income and expenditure on a project-by-project basis. In addition, because intermediate costs are incurred in a multi-layered structure of prime contractors and subcontractors, profit margins vary depending on the business partner, even for similar construction work. Under these circumstances, visualizing which customers and projects actually contribute to profits and utilizing this for business partner selection and order decisions is important for improving profit margins and stabilizing management.
CRM Overview:
CRM (Customer Relationship Management) is a feature that centrally manages project progress and income/expenditure for each business partner, visualizing a series of processes from lead acquisition to billing upon completion of construction.
In addition to managing status from lead (prospective customer) to negotiation and project creation, it is possible to grasp the progress of each process unique to the construction industry, such as estimation, contract, construction, and billing, step by step on a project basis. Since multiple projects linked to a business partner can be managed as a whole, the income and expenditure of projects with parent-child relationships can be understood comprehensively, realizing management that reflects the actual situation on a business partner basis.
As a result, it becomes possible to grasp what kind of projects are progressing for each business partner and how much profit they lead to, visualizing which customers and projects contribute to profits. This allows for data-driven business partner selection and order decisions, leading to improved profit margins.
Data on project progress and order probability is used for cash flow prediction using AI in the business management function, and by linking with the construction management function, it functions as a foundation that can integrally manage everything from estimation to progress management.
In the future, we will expand the necessary functions as a CRM, such as managing the history of sales activities and accumulating/managing customer touchpoints. We will also strengthen the utilization of business partner and project data, and promote AI-driven decision-making support, such as analyzing trends of highly profitable customers and projects and assisting in order decisions.
BRANU will continue to support data-driven decision-making and update working styles in the construction industry.
About CAREECON Platform:
"CARE
Background:
In the construction industry, many companies do not fully grasp the profitability of each customer and project. The background to this is that processes such as sales, construction, and billing are managed separately, and there is no sufficient system to manage income and expenditure on a project-by-project basis. In addition, because intermediate costs are incurred in a multi-layered structure of prime contractors and subcontractors, profit margins vary depending on the business partner, even for similar construction work. Under these circumstances, visualizing which customers and projects actually contribute to profits and utilizing this for business partner selection and order decisions is important for improving profit margins and stabilizing management.
CRM Overview:
CRM (Customer Relationship Management) is a feature that centrally manages project progress and income/expenditure for each business partner, visualizing a series of processes from lead acquisition to billing upon completion of construction.
In addition to managing status from lead (prospective customer) to negotiation and project creation, it is possible to grasp the progress of each process unique to the construction industry, such as estimation, contract, construction, and billing, step by step on a project basis. Since multiple projects linked to a business partner can be managed as a whole, the income and expenditure of projects with parent-child relationships can be understood comprehensively, realizing management that reflects the actual situation on a business partner basis.
As a result, it becomes possible to grasp what kind of projects are progressing for each business partner and how much profit they lead to, visualizing which customers and projects contribute to profits. This allows for data-driven business partner selection and order decisions, leading to improved profit margins.
Data on project progress and order probability is used for cash flow prediction using AI in the business management function, and by linking with the construction management function, it functions as a foundation that can integrally manage everything from estimation to progress management.
In the future, we will expand the necessary functions as a CRM, such as managing the history of sales activities and accumulating/managing customer touchpoints. We will also strengthen the utilization of business partner and project data, and promote AI-driven decision-making support, such as analyzing trends of highly profitable customers and projects and assisting in order decisions.
BRANU will continue to support data-driven decision-making and update working styles in the construction industry.
About CAREECON Platform:
"CARE