Speed is Key in Luxury Watch Resale: 48.5% Prefer Same-Day Payment, Only 55% Would Repeat the Same Method
A survey of luxury watch sellers by JUNIOR Inc. reveals high demand for same-day payments and significant friction in administrative tasks like identity verification, highlighting the need for better customer experience design.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 20:00
- 🔍 Collected: May 19, 2026 at 11:31
- 🤖 AI Analyzed: May 21, 2026 at 14:29 (50h 57m after Collected)
JUNIOR Inc. (HQ: Shibuya-ku, Tokyo; CEO: Yuichiro Kanai), operator of the luxury watch buying service 'OURO', has conducted a survey on the selling experiences of 200 men in their 20s to 60s who have previously sold brand-name watches.
Leveraging their global sales network covering over 20 countries and 160 billion JPY in annual revenue, the survey clarifies current trends in user demand for speed, pain points in the selling process, and future intentions for resale methods.
## Survey Summary
- 48.5% of respondents preferred 'same-day' payment, followed by 28.0% for '2-3 days' and 14.0% for 'within a week.' Over 90% desire payment within a week.
- 'Identity verification' was the most cumbersome part of the process at 53.0%, followed by 'shipping' (30.5%), 'packaging' (27.5%), and 'scheduling' (24.0%).
- Regarding future reuse of the same method, 55.0% said 'yes', while 25.5% were 'undecided' and 19.5% said 'no', indicating room for improvement in the resale experience.
## Survey Details
### 1) Need for Speed: 48.5% Prefer Same-Day Payment
When asked about desired speed from application to payment, 48.5% preferred 'same-day.' This underscores the high demand for speed, with over 90% wanting payment within a week. While watches are high-value items, users are also driven by time-sensitive factors like trading in for a new watch or needing liquidity.
### 2) Where is the Friction? 'Identity Verification' is the Top Burden at 53%
'Identity verification' (submitting ID) was cited as the most troublesome part of the process at 53.0%. Shipping (30.5%) and packaging (27.5%) followed. For users, administrative tasks like ID verification and logistics are a greater burden than the price appraisal itself.
### 3) Will They Return? 55% Say 'Yes', While 40% Consider Alternatives
While 55% would choose the same resale method again, nearly 40% are either undecided or planning to change. It is crucial for buyers to clarify the characteristics of each channel to reduce mismatches for users.
## Survey Overview
- Survey Title: Customer Satisfaction with Luxury Watch Resale
- Period: March 10 - March 11, 2026
- Method: Internet survey
- Target: 200 men (20s-60s) with experience selling luxury watches
- Conducted by: JUNIOR Inc.
Leveraging their global sales network covering over 20 countries and 160 billion JPY in annual revenue, the survey clarifies current trends in user demand for speed, pain points in the selling process, and future intentions for resale methods.
## Survey Summary
- 48.5% of respondents preferred 'same-day' payment, followed by 28.0% for '2-3 days' and 14.0% for 'within a week.' Over 90% desire payment within a week.
- 'Identity verification' was the most cumbersome part of the process at 53.0%, followed by 'shipping' (30.5%), 'packaging' (27.5%), and 'scheduling' (24.0%).
- Regarding future reuse of the same method, 55.0% said 'yes', while 25.5% were 'undecided' and 19.5% said 'no', indicating room for improvement in the resale experience.
## Survey Details
### 1) Need for Speed: 48.5% Prefer Same-Day Payment
When asked about desired speed from application to payment, 48.5% preferred 'same-day.' This underscores the high demand for speed, with over 90% wanting payment within a week. While watches are high-value items, users are also driven by time-sensitive factors like trading in for a new watch or needing liquidity.
### 2) Where is the Friction? 'Identity Verification' is the Top Burden at 53%
'Identity verification' (submitting ID) was cited as the most troublesome part of the process at 53.0%. Shipping (30.5%) and packaging (27.5%) followed. For users, administrative tasks like ID verification and logistics are a greater burden than the price appraisal itself.
### 3) Will They Return? 55% Say 'Yes', While 40% Consider Alternatives
While 55% would choose the same resale method again, nearly 40% are either undecided or planning to change. It is crucial for buyers to clarify the characteristics of each channel to reduce mismatches for users.
## Survey Overview
- Survey Title: Customer Satisfaction with Luxury Watch Resale
- Period: March 10 - March 11, 2026
- Method: Internet survey
- Target: 200 men (20s-60s) with experience selling luxury watches
- Conducted by: JUNIOR Inc.
FAQ
What is the most important factor when selling a luxury watch?
Speed. The majority of respondents (48.5%) hope for same-day payment from application to deposit.
What aspects of the selling process need improvement?
Administrative tasks such as identity verification, shipping, and packaging are major pain points for users and need streamlining.
How do people choose their next resale provider?
While 55% would choose the same method, about 40% are undecided or considering alternatives, making the overall experience crucial for retention.