OURO [2025 Summary] Announces the 1-Year Trend of Rolex Submariner 'Purchase Prices'!
JUNIOR Co., Ltd., operator of the luxury watch buying service 'OURO', has announced the 2025 purchase price trends for the Rolex Submariner based on transaction data, revealing market dynamics.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:00
- 🔍 Collected: April 7, 2026 at 11:30
- 🤖 AI Analyzed: April 20, 2026 at 23:24 (323h 53m after Collected)
JUNIOR Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yuichiro Kanai), which operates the luxury brand watch purchasing service "OURO", has aggregated the "purchase unit price" trends for the Rolex Submariner based on transaction data from over-the-counter, home delivery, and business trip purchases from January 1, 2025, to December 31, 2025.
Backed by an annual turnover of 160 billion yen and massive proprietary sales channels and market data covering more than 20 countries worldwide, the company reveals the reality of market trends, including how the purchase market for the Rolex Submariner fluctuated month by month in 2025 and at what timing it could serve as a basis for selling decisions.
2025 Rolex Submariner Purchase Unit Price Trends [By Reference]
Ref.124060 [Highest Purchase Price in 2025: 1,995,000 yen]
Ref.124060 fell slightly from 1,818,000 yen in January to 1,796,000 yen in March, but turned towards a recovery trend from April onwards.
Until May, it remained relatively stable at around 1,820,000 yen, but in June, it rose to 1,898,000 yen, making the market recovery evident.
Although it temporarily dropped to 1,857,000 yen in July, it rose to 1,917,000 yen in August, and subsequently remained solid at 1,914,000 yen in September, 1,953,000 yen in October, and 1,990,000 yen in November.
By December, it had risen to 1,995,000 yen, characterized by steady price movements with few major fluctuations throughout the year, consistently raising the price level.
Ref.126610LN [Highest Purchase Price in 2025: 2,296,000 yen]
Ref.126610LN fell from 2,169,000 yen in January to 2,069,000 yen in April, showing a somewhat strong corrective trend towards early spring.
However, it began to recover from May onwards, reaching 2,209,000 yen in June.
Backed by an annual turnover of 160 billion yen and massive proprietary sales channels and market data covering more than 20 countries worldwide, the company reveals the reality of market trends, including how the purchase market for the Rolex Submariner fluctuated month by month in 2025 and at what timing it could serve as a basis for selling decisions.
2025 Rolex Submariner Purchase Unit Price Trends [By Reference]
Ref.124060 [Highest Purchase Price in 2025: 1,995,000 yen]
Ref.124060 fell slightly from 1,818,000 yen in January to 1,796,000 yen in March, but turned towards a recovery trend from April onwards.
Until May, it remained relatively stable at around 1,820,000 yen, but in June, it rose to 1,898,000 yen, making the market recovery evident.
Although it temporarily dropped to 1,857,000 yen in July, it rose to 1,917,000 yen in August, and subsequently remained solid at 1,914,000 yen in September, 1,953,000 yen in October, and 1,990,000 yen in November.
By December, it had risen to 1,995,000 yen, characterized by steady price movements with few major fluctuations throughout the year, consistently raising the price level.
Ref.126610LN [Highest Purchase Price in 2025: 2,296,000 yen]
Ref.126610LN fell from 2,169,000 yen in January to 2,069,000 yen in April, showing a somewhat strong corrective trend towards early spring.
However, it began to recover from May onwards, reaching 2,209,000 yen in June.