K-Brandoff Hosts Awards Ceremony for '2026 Service Meister Contest'

K-Brandoff (Kanazawa, Ishikawa Prefecture), a core company of the Komehyo Holdings Group, the No. 1 brand reuse retailer (※), held its '2026 Service Meister Contest (Appraisal & Service)' awards ceremony on May 18, 2026, during its annual company-wide business plan announcement meeting.

In its second year, the competition brought together professionals from corporate-owned stores and nationwide franchises. Five 'Service Meisters' were selected through rigorous judging, with a top prize winner and runners-up chosen from among them.

■ Key Highlights
- Five Service Meisters were selected, leading to the designation of the Grand Prize and Excellence Award winners.
- Practical 'Appraisal Skills' were added to the criteria. Contestants were tested on their ability to accurately assess damaged brand bags, calculate fair prices, and engage sincerely with customers within a 15-minute timeframe.
- Winning service demonstrations will be converted into training videos to be shared across the company to continuously improve service quality.

■ Background and Objective
The domestic reuse market has grown to 3.3 trillion yen. K-Brandoff places a high priority on building long-term, lifelong trust with its customers (Customer Lifetime Value, LTV). The company defines 'Appraisal & Service Skills' as the ability to logically and sincerely explain the basis of appraisal prices while being empathetic to the customer's sentiments. This contest aims to improve these skills company-wide.

■ Winner's Comment
The Grand Prize winner commented: 'I felt I still had much to learn in my daily work, and this award was made possible by the support of those around me. I am deeply grateful and will strive to work even harder.'

Moving forward, the company will distribute professional service videos as training materials to share individual expertise with the entire company.